Responsible for the development and execution of a Medicine and Health content strategy that aligns and advances the University’s brand identity. I manage marketing campaigns across digital channels (website, social, search) to support brand, university research and student recruitment objectives; and shepherd content from conception through to production, working iteratively with other creative units to implementation.I am also responsible for the Medicine and Health website (AEM, 800+ webpages, 13 editors): leading 'best practice' training to ensure aligned content is created at scale, create analytics dashboards to track and report site performance; recommend and implement UX + SEO optimisations.I deputise for the Marketing Manager: building and maintaining relationships with a wide range of key stakeholders, manage team members, lead digital training sessions, and plan + control budgets.