Innovative Performance Marketing Leader & eCommerce Authority—Acquisition•Retention•GrowthUltra visual hands-on LEADER. Measurable growth track record(s) & innovation at DTC startups, agencies & multi-billion-dollar retailers. Measurable success owning $50MM-$75MM budgets, driving strategy & execution in-house w/ direct reports & externally through agencies to acquire, develop & retain valuable customers. Accomplished Head of eCommerce and marketing platforms, including requirements, RFPs, vendor selections, design/UX, integrations, launches & enhancements. Exceptional problem solver with keen analytical ability to use multiple data sources and seasoned intuition to build relevant, user-focused experiences that increase sales and enterprise value. Solutions-oriented, collaborative and entrepreneurial approach to realize change and optimize programs. Dynamic, kind people manager who develops high-performing teams.*LEADERSHIP*Strategic & Creative Vision • Cross-Functional Collaboration • Matrixes Influencing • Team Building & Development • Organizational Design • Process Development & Improvement • Business Planning • Change Management & Turnarounds*MARKETING*Search Engine Marketing (SEM/Paid Search/PPC) • Google Shopping/Product Listing Ads (PLAs) • Search Engine Optimization (SEO) • Affiliate • Performance Partnerships • Paid Social • Social Media • Influencers • Display • Programmatic • Retargeting • Email • SMS • Co-op Programs • Automation • Database Marketing • CRM • Segmentation, Targeting & Engagement • Customer Journey & Lifecycle • Traditional & Offline Advertising • Direct Response Mail, Catalog, Print & TV • Loyalty • Branding • Content, Storytelling & Contact Strategy • Amazon & Walmart Marketplaces & DSP • Lead Generation • Promotional Strategy • Integrated Multi-Channel • A/B Multi-variant Testing • Conversion Optimization*ECOMMERCE*Digital Transformation & Omni-channel Roadmaps • Platform Management & Operations (Adobe Magento, Salesforce Demand-ware, Shopify Plus, WebSphere, Oracle Commerce Cloud ATG) • Site Merchandising • Landing Page Optimization • CX, UX & Usability • Creative & Design • Re-Platforming • Personalization • Technology Evaluation & RFP • Implementation • Production & Development • Project Management*ANALYTICS*Data Analytics & Attribution Reporting • Marketing Effectiveness • Qualitative & Quantitative Market Research • Customer Insights • Multi-Touch Attribution (MTA) • Media Mix Modeling (MMM) • Adobe, Core-metrics, Google Analytics*P&L MANAGEMENT*P&L Management • Sales Forecasting • Planning & Budgeting
Listed skills include Marketing Management, Global Logistics, Fixed Annuities, Insurance, and 81 others.