Anthony Roden🎗 Email and Phone Number
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Anthony Roden🎗 phone numbers
Innovative Performance Marketing Leader & eCommerce Authority—Acquisition•Retention•GrowthUltra visual hands-on LEADER. Measurable growth track record(s) & innovation at DTC startups, agencies & multi-billion-dollar retailers. Measurable success owning $50MM-$75MM budgets, driving strategy & execution in-house w/ direct reports & externally through agencies to acquire, develop & retain valuable customers. Accomplished Head of eCommerce and marketing platforms, including requirements, RFPs, vendor selections, design/UX, integrations, launches & enhancements. Exceptional problem solver with keen analytical ability to use multiple data sources and seasoned intuition to build relevant, user-focused experiences that increase sales and enterprise value. Solutions-oriented, collaborative and entrepreneurial approach to realize change and optimize programs. Dynamic, kind people manager who develops high-performing teams.*LEADERSHIP*Strategic & Creative Vision • Cross-Functional Collaboration • Matrixes Influencing • Team Building & Development • Organizational Design • Process Development & Improvement • Business Planning • Change Management & Turnarounds*MARKETING*Search Engine Marketing (SEM/Paid Search/PPC) • Google Shopping/Product Listing Ads (PLAs) • Search Engine Optimization (SEO) • Affiliate • Performance Partnerships • Paid Social • Social Media • Influencers • Display • Programmatic • Retargeting • Email • SMS • Co-op Programs • Automation • Database Marketing • CRM • Segmentation, Targeting & Engagement • Customer Journey & Lifecycle • Traditional & Offline Advertising • Direct Response Mail, Catalog, Print & TV • Loyalty • Branding • Content, Storytelling & Contact Strategy • Amazon & Walmart Marketplaces & DSP • Lead Generation • Promotional Strategy • Integrated Multi-Channel • A/B Multi-variant Testing • Conversion Optimization*ECOMMERCE*Digital Transformation & Omni-channel Roadmaps • Platform Management & Operations (Adobe Magento, Salesforce Demand-ware, Shopify Plus, WebSphere, Oracle Commerce Cloud ATG) • Site Merchandising • Landing Page Optimization • CX, UX & Usability • Creative & Design • Re-Platforming • Personalization • Technology Evaluation & RFP • Implementation • Production & Development • Project Management*ANALYTICS*Data Analytics & Attribution Reporting • Marketing Effectiveness • Qualitative & Quantitative Market Research • Customer Insights • Multi-Touch Attribution (MTA) • Media Mix Modeling (MMM) • Adobe, Core-metrics, Google Analytics*P&L MANAGEMENT*P&L Management • Sales Forecasting • Planning & Budgeting
Fight Adversity Inc.
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Digital Agency Owner ﹡ Ppc, Google Ads (Adwords)Fight Adversity Inc. Mar 2016 - Present𝐅𝐢𝐠𝐡𝐭 𝐀𝐝𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐈𝐧𝐜. is a performance media business that provides direct response programmatic media buying services. Our team is very experienced, and very case study-heavy. We only let decorated media buyers join our team who have past & current track records of delivering measurable results for their /as well as our current customers. We operate a fast-paced and extremely entrepreneurial shop, and our simple claim to fame is over exceeding the expectations of our client's profitability (in their CPA's and margins) ~ via Google Ads.
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Director Of E-Commerce Dtc (Direct To Consumer)Accelerate360 Mar 2021 - Nov 2023Smyrna, Ga, UsAccelerate360 (American News Company, LLC) Us Weekly Magazine, Men's Journal, LifeToGo. ・In April 2021, I joined Accelerate360 to direct digital marketing & strategy for their DTC (Direct to Consumer) initiatives. I captained the effort over our eCom & marketing teams to drive platform growth for LifeToGo DTC marketplace (and) --- played a major role in blueprinting the mobile-first, UX design of our large marketplace builds for Us Weekly & Men's Journal. ・I helped design, build, implement and captain our healthy lifestyle e-Commerce marketplace called LifeToGo (www.lifetogo.com). My priority was to increase marketplace conversions amid the 70,000+ avg. visitors (media traffic) that we received each month. ・Additionally, I helped blueprint the digital transformation of two of world's most popular, high volume media brands - Us Weekly (usmagazine.com) and - Men's Journal (www.mensjournal.com). The deliverable was to create two dedicated marketplace websites, one for each ~ with the intent to finally pull the 108 year old media giant (American News Company) out of the stone age --- and into a new, 'more qualified' age of buyers ~ via digital transformation. I used design thinking to maximize the user experience of our newest online destinations for our 100+ Million monthly readers to shop at. Saw through the implementation of advanced digital marketing strategies to capture 1st party data to the DTC marketplace. -
Senior Client Partner - InnovationFulcrum Digital Inc Jan 2021 - May 2021New York, Ny, UsMoving from Redstage [e-commerce] to Fulcrum Worldwide [digital transformation & SaaS] to support the growing demand for innovation and global enterprise expertise. Fulcrum Digital offers information technology consultancy services in the fields of banking and financial, insurance, higher education, food services, healthcare, life sciences, legal and manufacturing. We specialize in digital transformation and machine learning, delivering enterprise-grade software products and services -
Senior Ecommerce Solution ConsultantRedstage Jan 2020 - Dec 2020Jersey City, New Jersey, UsFounded in 2008, Redstage specializes in eCommerce web design, development, growth, and strategy, driving the evolution of digital commerce across the planet. Our award winning agency provides support for a multitude of diverse market demands for B2B and B2C companies, with scalable services for any size enterprise.With 10+ years of eCommerce excellence and more than 700 eCommerce sites worked on, Redstage is the most experienced agency in the industry. As a Fulcrum company, our global team spans 5 continents and 800+ members. This alliance empowers us to offer extensive digital transformation services.Redstage's capabilities enable the agency to build profound eCommerce experiences and conquer even the most unique B2B challenges for clients. Redstage is proud to be a BigCommerce Elite Partner, Magento Enterprise Partner, and Shopify Plus Partner. -
Senior Ecommerce Manager - Digital Marketing & StrategySwissgear.Com 2015 - Jan 2020For decades, we’ve been innovating the way people handle life on the go with smart design, superior quality luggage, laptop backpacks, and travel gear meant to deliver performance and style. Built from vision. Created by precision. No matter what adventures, challenges or opportunities are in your path, SWISSGEAR makes sure you’re prepared for whatever lies ahead.・Created & spearheaded the SWISSGEAR 'Around The World' campaign・Identified qualified/disqualified companies w/o spending budgets, retargeted flash deals・Grew social outlets from zero to 250,000+ engaged followers who are qualified to buy・Ran the company's entire B2B marketing; aimed at large seasonal quantities for bulk sales・Directly reported to the CEO -
National Sales ManagerSwissgear.Com 2015 - Jan 2020Offers expandable rolling luggage, backpacks and travel accessories under the brand name SWISSGEAR. Major accounts included:・Target・Walmart・Sam's Club・Staples・Bed Bath & Beyond・Amazon
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Associate - Business Intelligence ArchitectMorgan Stanley 2013 - 2015New York, Ny, UsMorgan Stanley is an American multinational investment bank and financial services company. With offices in more than 42 countries and more than 60,000 employees, the firm's clients include corporations, governments, institutions, and individuals.・Conducted complex marketing analysis to mitigate future risk・Worked on compiling global expense data for all branches of bank, pursued rebates・Diagnosed regional expense patterns within specific major global markets・Uncovered major credit & rebate opportunities north of $1M・Coordinated the re-investment of funds back into i-bank, coordinated w/ front office -
Account Manager (Start-Up)Zocdoc 2012 - 2013New York, Ny, UsZocdoc is an online medical care appointment booking service, providing free of charge medical care search facility for end users by integrating information about medical practices and doctors' individual schedules in a central location.・Managed clients relationships to understand business goals, timeline & deliverables・Conducted stakeholder/consumer reviews, testimonials, SWOT analysis & polls・Assisted marketing & sales with development, identity, design, content creation, scripts -
Analyst - Cross Network Platform Design (Cooperative Education)Viacom 2008 - 2012New York, Ny, UsResponsible for looking at digital trends across all of Viacom's major networks, studied user footprints on all devices. Worked directly with MTV, CMT and VH1's public relations departments to report user testing data and trending user functionality patterns. ・Was an early tester of iPad's upon their release, tested for video/mobile optimization・Designed marketing decks, built proposals for sponsorship opportunities & new contracts・Constantly performed tests on end-user experience (UX), liaised with devs to improve mobile
Anthony Roden🎗 Skills
Anthony Roden🎗 Education Details
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Stevens Institute Of TechnologyAnd Related Support Services -
Stevens Institute Of TechnologyDouble Major Marketing & Finance
Frequently Asked Questions about Anthony Roden🎗
What company does Anthony Roden🎗 work for?
Anthony Roden🎗 works for Fight Adversity Inc.
What is Anthony Roden🎗's role at the current company?
Anthony Roden🎗's current role is Google Ads Agency Owner · VP of E-commerce · Digital Marketing Expert (DTC) · Programmatic Media Buyer · SEM﹡PPC﹡SEO · Paid Social, Display, Email · Super Affiliate · YouTuber · Design Thinking · Bowling Evangelist.
What is Anthony Roden🎗's email address?
Anthony Roden🎗's email address is ar****@****ett.com
What is Anthony Roden🎗's direct phone number?
Anthony Roden🎗's direct phone number is +131538*****
What schools did Anthony Roden🎗 attend?
Anthony Roden🎗 attended Stevens Institute Of Technology, Stevens Institute Of Technology.
What are some of Anthony Roden🎗's interests?
Anthony Roden🎗 has interest in Fitness Training, Design, Entrepreneurship, Investing, Tutoring, Pdl Soccer, Side Projects.
What skills is Anthony Roden🎗 known for?
Anthony Roden🎗 has skills like Marketing Management, Global Logistics, Fixed Annuities, Insurance, International Sales, Sales, Iras, Sales Operations, Digital Marketing, Variable Products, Logistics Systems, Lean Logistics.
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