Anthony Payne Email and Phone Number
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Results driven, creative and analytical marketer using my expertise to help businesses communicate beautifully and increase commercial returns. Comprehensive, broad consumer marketing experience focussed largely on growth businesses in the Financial Services industry. Proven results creating and optimising digital marketing, creating hard working above the line advertising, developing effective brands, launching new products, growing brand awareness and engaging through customer marketing – all the while using creativity and insight to drive strong commercial returns.I combine project management, media planning and agency management skills with a highly creative eye and the ability to conduct detailed, insightful analysis into performance. Strong ability to analyse data and translate numbers into impactful reporting for communication to management and external stakeholders - including experience in budgeting, business planning and forecast preparation.I am experienced leading staff, recruiting teams, developing employees, leading project teams and managing internal and external relationships. Thorough understanding and experience of regulated marketing activities and GDPR.Inspired by big challenges, I enjoy trouble shooting underperformance, complex projects, product launches, making brands more effective and developing new marketing channels. Specialities: Above the Line, Creative & Media Buying, Digital Marketing, Planning & Forecasting, Analysis & Reporting, Brand Development, Management & Team Leadership, Agency Management, Supplier Selection & Contracts
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Head Of Marketing CommunicationsNucleus Financial May 2024 - PresentEdinburgh, Midlothian, Gb
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Head Of Marketing TransformationNucleus Financial Jan 2024 - May 2024Edinburgh, Midlothian, Gb
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Head Of MarketingCurtis Banks Jul 2021 - Dec 2023Bristol, GbFixed term contract heading up the marketing function, investor relations and introducing a performance focussed marketing culture. Leadership of the Curtis Banks marketing team including internal comms and investor relations. Focussed on development of B2B marketing campaigns that drive sales leads, building our online reputation and raising brand awareness within the IFA community.Developed the brand hierarchy to incorporate recent company acquisitions and ensure that brands within the group have clear positioning and audience segmentation. Managed the delivery of the Investor Relations programme, producing communications to analysts, brokers and journalists regarding key financial results for the Group. -
Senior Marketing ManagerPost Office Ltd Jun 2020 - May 2021London, England, GbLeading a high-performing team in a complex multi-product organisation, delivered inspirational marketing campaigns, managing budget across digital channels (including Search, Affiliates, Email, Programmatic, Social, Video on Demand) and offline channels (including Branch, Direct Mail, DRTV Radio and Out-of-home). Day to day relationships with product providers including MoneyGram, Western Union, Bank of Ireland, Royal London, BGL Group, Capital One and others. Broad range of campaigns delivered against the context of the global pandemic that severely impacted the high street. Responsible for campaign marketing for Savings, Mortgages, Money Transfers and Insurances including Life Insurance and Over 50s Insurance. Delivery of Over 50’s Life Insurance DRTV campaign, supported by branch activity, email, DM and PPC, with £1.8m media spend. Efficiencies generated through in-campaign optimisation reduced the overall cost per call by 51% from the previous year, with 60 second ads proving to be 31% more cost efficient than 30. Supported the overall Post Office brand positioning including launching the new brand visual identity. Highly targeted campaigns for Digital International Money Transfers (Western Union) run across Community Radio, Online Display, Social and PPC aimed at the migrant population. -
Senior Marketing ManagerVanquis Bank Oct 2018 - Apr 2020Bradford, England, GbThoroughly enjoyable role working across the marketing spectrum. End to end creative development and media buying for TV campaigns, brand tracking and ATL test campaigns. Launched Home Insurance, digital marketing for Savings products, relationship management with Argos, new product launches, product revisions and customer research. Developed, approved and filmed the ‘Acquire the Power’ DRTV campaign, including the ‘Ninja Warrior’ and ‘Sleeping Dragon’ ads, to deliver a step change in brand awareness and generate sales. Achieved the highest ad recognition in the category on only 25% of the spend of the biggest advertiser. Ownership and management of £4.5m+ ATL media/creative budget alongside campaign and brand tracking. Introduction of fully trackable test campaigns including radio, ITV Hub and outdoor. Testing of programmatic TV with Sky Adsmart campaigns targeted to individual household level to get adverts in front of as specific an audience as possible, based on Experian Delphi for Customer Management data. -
Marketing Manager, Products & PartnersVanquis Bank Apr 2013 - Oct 2018Bradford, England, GbManaged marketing for Vanquis’ savings products, Argos Credit Card and new product development. Managing a small team, I introduced new home insurance products - designing the product, managing the supplier selection process and putting in place supplier commercials and contracts. Significant investment in customer research, both qualitative and quantitative, to understand how current and proposed products meet with customer’s on-going needs. Owner of product development framework and product governance process. Introduction of marketing performance reporting providing ‘at a glance’ overview of areas where performance needs addressing and the tools to drill down to better understand causes.
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External Marketing ConsultantCatella Mar 2015 - Jun 2019Stockholm, SeFreelance consultancy creating new brand and full suite of international marketing communications for Catella Bank’s Bankcard Solutions business unit – a specialist outsource provider in the high-net-worth bankcards market. Recruited a network of freelance designers, writers, translators and photographers to create a suite of B2C and B2B marketing. Created the brand identity and tone of voice for the ‘Capitol’ consumer facing sub-brand. Developed a range of over 65 items including credit card designs, B2C and B2B brochures, packaging, letters and websites in both Catella and Capitol brands. Sourced extremely high-quality print in a multi-finish format to achieve high levels of impact with the intended high-net-worth recipients. -
Category Marketing ManagerBathrooms.Com Mar 2011 - Oct 2012Recruited by former manager at Virgin Money to create product marketing function and oversee marketing through period of rapid expansion following venture capital funding. Business ultimately sold to Travis Perkins. Consistently achieved 100% year on year revenue growth in challenging and varied role at fast paced, ambitious online retailer. Reporting to the Sales & Marketing Director and leading a small team, managed online merchandising, PPC campaigns, product pricing, competitive analysis, product sourcing and promotions. Frequent travel to China sourcing products, briefing buyers and managing substantial photography project. Implemented new analytics system providing insight into sales volumes, margin, average order value and conversion. Produced regular performance updates for presentation to the board.
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Acquisition Campaign Manager, Credit ProductsVirgin Money 2009 - 2011Glasgow, Scotland, GbDeveloped and executed all advertising to hit ambitious new business targets, continually optimising to ensure creative, targeting and media channels delivered credit worthy respondents. Delivered annual 1M+ credit card applications, 500K active card volume and 25% year on year growth. Collaborated with media buyers, creative agencies, product development teams and econometric analysts to fully optimise opportunities including from TV, out of home and digital acquisition campaigns. Closely managed analytics, SEO and paid search (PPC) to optimise underlying performance. Close relationships with card underwriters Bank of America and obtained co-brand partners including Virgin Atlantic. Additionally, created marketing plans and acquisition campaigns for new mortgage under the Church House Trust brand, a new product line and brand for Virgin Money following obtaining a banking licence for the first time. -
Crm Campaign Manager, Credit ProductsVirgin Money 2007 - 2009Glasgow, Scotland, GbManaged communications for the whole post sale customer journey for Virgin Credit Card customers. Mapped the communications plan across the customer lifecycle, ensuring consistency of brand and message. Identified opportunities for campaigns including promotional interest rates, direct debit offers and online service enrolment driving customer activation, card usage and profitability. Rigorously evaluated e-mail channel success rate and re-designed processes and output for increased customer response. Provided my Campaign Assistant with development, support and training needed to achieve their CIM qualifications.
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Campaign Manager, Savings & Investment ProductsVirgin Money 2006 - 2007Glasgow, Scotland, GbConceived, developed and implemented improved strategies for press, radio and online campaigns increasing sales and average investment levels. Led qualitative and quantitative customer research, analysed data and utilised findings to reduce customer churn. Developed business cases and marketing plans for investment fund launches.
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Marketing Consultant, Creative ServicesAviva Plc 2005 - 2006London, GbBriefing, management and approval of creative development for campaigns across products and channels. Facilitated RAC marketing and brand positioning project as part of the Norwich Union takeover. Commissioned and analysed in-depth qualitative customer research, and worked with branding agency to create revamped visual style, including TV ads, press and brochure ware, based on customer insight. -
Business Planning & Analysis ManagerAviva Plc 2003 - 2005London, Gb
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Capacity Planning Consultant, ClaimsAviva Plc 2002 - 2003London, Gb
Anthony Payne Skills
Frequently Asked Questions about Anthony Payne
What company does Anthony Payne work for?
Anthony Payne works for Nucleus Financial
What is Anthony Payne's role at the current company?
Anthony Payne's current role is Head of Marketing Communications at Nucleus.
What is Anthony Payne's email address?
Anthony Payne's email address is an****@****k.co.uk
What is Anthony Payne's direct phone number?
Anthony Payne's direct phone number is +44 330 099*****
What skills is Anthony Payne known for?
Anthony Payne has skills like Marketing, Analytics, Brand Development, Management, Advertising, Online Marketing, Customer Acquisition, Online Advertising, E Commerce, Competitive Analysis, Ppc, Seo.
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