The South Florida Interactive Marketing Association is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

• Market specialist for digital services focusing on Web Development, SEO, PPC, Social Media, and content development. • Develop and deliver bi-weekly training for legacy sales teams and managers. • Identify scope of work to build a digital strategy plan for potential clients.• Work with Tribune Publishing’s top 200 advertisers in discovering digital services opportunities.• Create and present digital strategies to the ownership and c-level decision makers of top advertisers. • Periodically provide recommendations to account managers to improve campaigns of existing clients. • Audit current and potential digital advertisers to discover potential issues to find new business• Develop pricing structure, initiate fulfillment process, and respond to RFP’s for digital services.

•Drive the growth of the Sun Sentinel's Web Services, Social Media, SEO, and SEM program. •Primary SEO/SEM/Social Media Specialist for the Sun Sentinel. •Establish contacts with media buying agencies and direct clients to present multimedia solutions. •Create digital advertising packages including Mobile, Display, and video while focusing on target markets through behavioral and geographic targeting. •Generate new business leads and sales. •Cultivate existing relationships to grow revenue.•Manage list of clients and prospects to reach personal advertising sales goals.•Work with assigned print representatives to grow digital revenue. •Create and oversee the implementation of Web Development, Social Media, SEO, and SEM strategy for Retail, Automotive, and Major Accounts.•Provide targeted solutions such as cars.com, Sunsentinel.com, digital services and an affiliate ad network to both independent and franchise car dealerships.

Digital Zeros is a Web Development and Online Strategic Marketing Company offering quality services to a continuously evolving client base. SEM –•Paid Search (Directories and search engines)•Website submission to the major search engines•Pay Per Click (PPC) Advertising•Website creation and optimization•Conversion tracking•ROI managementSEO –•Keyword Research/Analysis•Competitor Backlink Analysis•Content Optimization Analysis•Customized link building strategy•Site Map Writing•Website Audit•Ranking ReportSocial Media Marketing –•Social Media Strategy and Implementation•SEO Blog Content Creation•Channel Monitoring•Management of Social Identity•Social Media Sentiment Monitoring and Analysis•Content Aggregation and Seeding•Community Analysis and Engagement PlanningWeb Design Service –•Conceptual planning•Ecommerce Sites•Business Sites•Content Management System (CMS) integration•Customer Friendly•SEO, SEM Modified Site

• Created the Operating Budget and the Corporate Sales Goal jointly with the Director of Sales and General Manager• Updated Weekly Forecasting of Sales and Operating costs to ensure Sales Goals were met and budgeted costs were not exceeded• Reviewed monthly reports for six magazines and their websites in order to keep up to date with their performance and initiate change as necessary to improve results• Create business plans including P&L for possible restructuring of magazines• Create employee compensation plans• Analysis of individual Sales Executives Performances for review by the Sales Director

• Oversee daily operations of three magazines and two websites• Manage pool of existing clients and research potential clients to reach personal sales budget. • Oversee the revenue based growth of sales executives based in Los Angeles, New York, Miami, Texas and Detroit• Updated and modified information and images on HispanicOnline.com, Emerge.com, HLS.com, include tracking analytics and monitoring ad campaign flights• Coordination of revenue driven events, webinars/Seminars/Conferences/Cocktails, related to the magazines including site scouting, logistics, securing speakers, and budgeting