Anthony Carson Email & Phone Number

Winston-Salem, Nc, Us

Winston-Salem, Nc, Us

Responsible for managing the visual brand identity (digital and print) for all department services, programs, and initiatives and coordinating communications efforts related to corporate sponsorship, fundraising and community engagement. This includes oversight of the Campus Recreation visual identity, social media presence, website design, and print materials promoting physical activity, wellbeing, involvement, and revenue generation.

Charlotte, North Carolina, Us

• Oversee player experience for over 30,000 unique players, aligning company goals with desired participation outcomes• Supervise all human resources, overseeing 80+ part-time staff, including coordinators and officials for adult soccer, flag football, kickball, volleyball, softball, pickleball, and ultimate frisbee leagues• Recruit, hire, train and manage staff to serve over 2,500 teams• Communicate daily with all staff members, informing them on new policies and procedures, including the rollout of a new payroll system in my first three months• Manage facility access, facility usage, policy, and communication with Parks and Recreation and other private facility partners• Assist with planning and implementation of community events in the Charlotte area, including festivals and outdoor trips• Prioritize community and player outreach to recruit new players and staff members via various media including email, digital (website), Instagram, and Facebook• Strategically analyze annual staff expenses of over $250,000, breaking down cost per activity to align with company goals• Utilize multiple lines of communication as needed to handle all high-level player issues, including ejections, officiating feedback, and other sportsmanship issues• Evaluate staff performance in various positions for wage increases, aligning current part-time wages with industry standards• Oversee nightly scheduling of staff at 12+ locations around greater Charlotte area• Wrote, edited, and distributed a brand-new staff handbook• Created multiple new processes to streamline business operations, including a daily report form for part-time staff• Perform various HR functions, showing a sensitivity to confidential information, including hiring paperwork and tax documents

Dayton, Oh, Us

• Oversaw the administration and growth of an Intramural Sports program consisting of over 4,000 unique participants - over 50% of the undergraduate population, and almost 3X higher than the national participation average of 17%• Coordinated 25+ unique sports per academic year with 38,000 annual participations, increasing participation year-by-year• Managed all human resources including hiring, development, growth, mentorship, and evaluation for 65+ student employees• Assessed employee job satisfaction and employment retention rate, including administration of a an anonymous employee survey that averaged a rating of 9.3/10 for “feeling supported by my co-workers and Anthony at my job”• Directly managed and analyzed a $125,000 budget, evaluating programmatic needs and assessing areas of success and growth opportunities• Increased program revenue by over 200% by creating more efficient processes for staff and participants• Analyzed participant feedback to identify opportunities for new sport additions, and EDI-focused sports such as goalball and Unified basketball and indoor soccer• Led “Underserved and Underrepresented Populations” work team, building actionable report on programmatic participation• Collaborated across campus, including Advancement, Student Transition and Family Programs, Housing and Residence Life, Fraternity and Sorority Life, and the Multi-Ethnic Engagement Center to develop engaging programming and events• Created new events such as Volleypalooza, Battleship, and 1Day 1Dayton Knockout, each engaging over 200 students• Implemented the Elam Ending into basketball league of 200 teams, becoming the first University in the country to do so• Utilized software such as Innosoft Fusion, Kronos, WhenToWork, and Qualtrics• Initiated all program marketing, promotion, and assessment, compiling detailed reports for various University stakeholders

Knoxville, Tn, Us

• Execute the recruiting, hiring, training, supervising, and evaluating of 100+ staff including student supervisors and officials.• Assist with development, direction and evaluation of diverse intramural sports program, including rules and procedures.• Program through software such as WhenToWork, Connect2Concepts and Innosoft Fusion for over 15,000 annual participants.• Served on flag football or basketball officiating/training committees at University of Georgia, Eastern Kentucky University, University of Southern Mississippi, and Middle Tennessee State University.

Columbia, Sc, Us

Assisted with the execution and operation of all aspects of the University of South Carolina football recruiting department. Watched and evaluated extensive game and camp film of high school prospects, compiled player information for coaches, and assisted with execution of official and unofficial on-campus visits. Gained experience with software such as XOS and JumpForward.

Columbia, Sc, Us

Hired, trained and scheduled 100+ sports officials and oversee the execution of entire flag football and basketball leagues. Attained the highest undergraduate position, Student Sport Coordinator, in my 3rd semester. Officiated and managed games and officiating crews in multiple sports, demonstrating reliability, responsibility, leadership, judgment, communication and the ability to work with others.

Created content tailored to multiple social platforms for Apex Athletic Performance, an athletic training center in Columbia, SC. Launched and managed a Snapchat account for the brand.

Ashburn, Va, Us

Intern in the marketing department with the Washington Commanders, working specifically with the Washington Salute initiative. Produce daily blog posts and social media content as well as helping with Washington Salute events, all in an effort to achieve marketing goals.In a single summer, I worked to transform our social media strategy and how we engage with our audience. While focusing on Twitter in particular, I have capitalized on the Commanders' unique access to create graphics and engage with fans - and was successful in the process, growing our following by over 30% in 3 months.

Richmond, Virginia, Us

Worked in media/creative services for the Richmond Flying Squirrels, Class-AA affiliate of the San Francisco Giants. Responsibilities included graphic design work (pre/post-game graphics for social media,) photography, online GameDay software management, website management. Created the most-liked Facebook post in franchise history.

Augusta, Georgia, Us

Sold headwear in the Main Outdoor Golf Shop of Augusta National during the week of 2015 Masters Tournament. Helped with logistics of the hat operations as well as managing an 11-person team, all while providing excellent customer service to the patrons of the tournament.

Master'S Degree, Recreation And Sport Management

Bachelor'S Degree, Sport And Entertainment Management

Advanced Diploma