Using 15+ years of experience in business development, strategic partnerships, consumer marketing, and performance marketing, I help clients in the following ways: *Head of Monetization (Publishers): Using trust-based principles, I develop relationships with industry leaders on behalf of publishers to maximize monetization potential of performance marketing initiatives and commercial content. I built a $15M+ brand partnership portfolio on behalf of [page 1: rank 1] SEO publishers from the ground-up.*Head of Growth Marketing (Brands & Advertisers): I help brands architect growth marketing strategies using strategic partnership development and affiliate marketing principles in order to scale brand awareness and generate tangible ROI. I've overseen growth marketing strategies in health & wellness, telemedicine, telehealth, CBD, vitamins & supplements, and content distribution models. In total, I've helped create over $150M in actualized revenue value for the growth programs I've created.*Email Marketing Strategist: Spanning multiple industries, I establish and coordinate best practices for newsletter and lead growth, lead nurturing and custom funnels, and email marketing principles in order to enhance user engagement, improve revenue, and create a lasting connection to newsletter subscribers. I've proven an ability to generate leads above industry averages and establish brand loyalists. *Audience Insights & Development: Using simple and effective surveying techniques and first-party data collection, I help clients establish deeper relationships with their audiences, lead efforts to leverage audience insights, and establish go-forward retention strategies. *Strategic Partnership Lead: Manage collaborative and cross-functional teams to negotiate and finalize strategic agreements with legal, finance, marketing, and executive leadership involvement.

Planet Divot exists to make the sport of golf more approachable and inclusive, to create compelling content for its fandom, to deliver easy-to-understand golf instruction, and to publish trusted reviews of golf equipment and golf courses for its online community. I serve as the owner, webmaster, editor, researcher, and content developer for the website.

Chair of the Board

Oversaw strategic partnerships and monetization strategies with market leaders in 10+ industries representing over 115 revenue generating partnerships. Responsible for increasing the number of revenue-generating brand partnerships by over 220% in 18 months as a result of negotiation of deal terms with C-Suite contacts. Leveraged best-in-class partner management and SEO value of commercial content to negotiate partner agreements and contracts which helped grow monthly recurring revenue by over 400% during tenure. Implemented ROI + ROAS-driven optimizations using data and statistical visualization and analyses across functional areas including SEO, CRO, and Content representing seven figures in top line revenue gains. Led brand partnerships, monetization, and growth strategies for the Health initiative at the highest internal revenue per employee rate

Led all client-facing marketing campaigns which collectively represented $20M+ in revenue. Focused specifically on net new customer acquisition, I worked with some of the largest health and wellness publishers in the US to create long-term partnerships that enabled 85+ clients to deliver EBITDA-driven campaigns.

Managed client-facing relationships, sales operations, and account-level deliverables for partner-facing campaigns with some of the largest DIY brands in the US.

Aligned client-facing goals, marketing budgets, and CSR strategies to deliver client-facing bespoke KPIs and recurring corporate underwriting budgets for the largest member-based organization in the state of Colorado

Owned C-suite relationships for the largest account portfolio within the Affiliate Sales and Marketing department to deliver client acquisition, retention, and partnership marketing goals

Oversaw recruitment, hiring, and compliance deliverables involved with tenure-track faculty

Cultural exchange and primary research program with stages in the United States and Western Russia (Moscow and St. Petersburg)