Anthony Seitz Email & Phone Number

Mentor, Oh, Us

Cleveland, Oh, Us

Independence, Ohio, Us

Hired to bring product-focused leadership to marketing activities supporting the company’s industry-leading $15MM line of intraoperative nerve stimulation devices. Gained voice-of-customer insights through OR case observation, company sponsored cadaveric educational events, industry conferences, and other activities. Worked with surgeon KOLs to produce case reports, virtual lectures, a peer-to-peer interview series, and a procedural manual. Developed product marketing collateral and supported sales efforts for YOY growth of approximately 20%.• Led marketing efforts for the launch of the company’s new Gemini bipolar nerve stimulator. Facilitated decision-making and cross-functional team discussions to evaluate prelaunch demonstration cases and procedural focus, sales training, inventory status, packaging, and feature specification. Developed supporting marketing collateral, including animated promotional video. Product was received with great enthusiasm at its ASSH conference debut.

Cuyahoga Falls, Ohio, Us

Hired to replace retired director responsible for all marketing and sales functions of the company’s stand-alone $3MM orthodontic instrument and equipment business sold under the Dentronix® brand. Gained North American PM responsibility in 2020 for additional core segments including Restoratives and Dental Scalers. • Defined and executed go-forward strategy for the company’s orthodontic business. Streamlined product offering and directed brand communication update including refreshed positioning, design, and collateral including catalog, video, and digital assets. Reengaged brand with market through advertising, trade shows, and direct customer support including a graduate residency outreach effort that built awareness among future doctor/customer base. Identified new business opportunities, including one potentially patentable product. Supervised one direct report.• Served as the interim Director of Marketing for the company’s general dentistry segments holding full responsibility for North American marketing over a six-month period while a search was conducted for an industry veteran. Completed $1.5MM departmental budgeting process, project leadership of exhibit update for major tradeshow, strategic plan for KOL workshop program, and promotional plan. Supervised staff of 6.

Hawkesbury, Ontario, Ca

Hired to manage the U.S. launch of a new packaging line. Provided strategic/tactical marketing direction and led customer outreach operating from a home-based office.

Akron, Oh, Us

Hired to manage the company’s line of touch-free wall mount dispensing systems sold across a range of vertical markets, including Healthcare, Hospitality, Food Service, and Education. • Led the enterprise’s highest priority product development initiative to create the ES8 next generation electronic dispensing systems. Analyzed product options, prepared content, and facilitated strategic discussions with senior leadership. Incorporated new learnings from an enterprise strategic branding initiative to ensure alignment of the new systems to future strategy. Worked closely with marketing, technical, and research teams to optimize translation of new design language against human factors, supply chain, and market needs. Validated design and defined directional strategic positioning through extensive customer interactions. .• Initiated a cross functional team to define and implement a solution to an urgent market need identified by healthcare customers. Defined user requirements, identified options, and secured resourcing for project. Resulting solution is helping customers comply with regulations and avoid associated fines.

Lake Zurich, Illinois, Us

Hired to complete a small team focused on the identification and development of new business opportunities for MWV’s consumer and office products division. Directed efforts on opportunity identification, ideation, idea screening, concept development, consumer insights, and new product development working within an insights and process-driven environment.• Instrumental as lead marketer and steward of a project commissioned to develop AT-A-GLANCE® WallMates®, an innovative new line of self-adhesive dry erase planning products that extends the company’s consumer base into a new product category. Leveraged consumer insights along with outside design and development resources to create a compelling consumer proposition which gained broad distribution and generated over $3MM in incremental retail sales in its first year.• Selected to serve on a cross-functional, interdivisional team for a corporate-sponsored, agency-directed innovation project designed to identify platform growth opportunities while transferring essential innovation skills to the organization. Led innovation activities which leveraged the broad knowledge and insights of the organization and delivered seven well-articulated potential growth platforms.• Led marketing efforts in the development of the initial opportunity within a growth platform that combines a proprietary methodology with education and physical products to provide a unique solution to a nearly universal consumer need. Partnered with leading subject matter experts and leveraged outside development resources to define product concepts for consumer testing.

Schaumburg, Illinois, Us

Led and directed product development, marketing communications, financial analysis, and strategic planning for the company’s leading product category. Supervised the activities of product development, engineering, and creative resources to deliver innovative products that reinforced the company’s position at the front of the insulated food and beverage container product category. Maintained keen awareness of market trends to fuel creative development of new products. Authored business plans and communicated strategic selling proposition to sales team and participated in line reviews with key customers including Wal-Mart, Target, and others. Reinvigorated 100-year old brand through creation of on-trend sub-brands targeted at specific market segments including Raya®, Element 5®, and Foogo®. Traveled internationally. Promoted to senior position in 2002 gaining responsibility for specialty and commercial channel product lines.• Managed development and product launch efforts for over 65 all-new products and numerous derivatives helping to further establish Thermos as the insulated product category’s innovation leader and generating over 35% of revenue in 2007 from new products. • Provided strategic, analytic, and creative guidance, which contributed to the company’s success in customer line reviews and led to increased distribution and revenue for the company. The company’s share of Target Stores’ beverageware planogram increased by 82% from 2006 to 2008 to account for over 60% of SKU’s. • Worked across functional areas to develop and implement a streamlined customer quotation process. Efforts provided greater visibility to true program costs and margin contributions enabling the sales team to consistently adhere to margin requirements with less daily input from marketing management.• Developed strategy and drove creative execution of trade advertising to increase the company’s brand awareness and highlight the company’s innovation and brand equity.

Rosemont, Il, Us

Managed the company’s two year old consumer retail product line gaining exposure to a new class of products and a new distribution channel.

Rosemont, Il, Us

Transitioned from product engineering to marketing role. Merged technical aptitude with analytic and strategic abilities to lead the company’s drinking water filtration product line.

Rosemont, Il, Us

Staff engineering position responsible for the research and development of new products and design improvements. Designed plastic and metal components, managed engineering documentation, and coordinated implementation with other functional areas.

Staff engineering position responsible for the adaptation of machinery to customer requirements and the research and development of new machine and product concepts.