Anthony Sharpy, Mba, Csm Email & Phone Number

Carleton, Mi, Us

Southfield, Michigan

Greater Detroit Area

-Designed market research and product development processes to speed up development by 160%-Opened new sales channels with current solutions and created a new product pipeline to target $80 million -Introduced new market research platforms to increase user insight collection rates by 10 times previous rate-Identified key insights around an intrinsically safe solution that saved approx. $500K in development costs-Resident OSHA Silica Standard expert, developing marketing and training collateral for sales and users-Developed a grass roots educational support program to increase brand awareness and loyaltySPECIALTIES: Product Development, Cross-functional Team Development, Respiratory Protection Solutions, Team Leadership, OSHA Regulation Competency, Training Development, Product Design, Project Leadership

Livonia, Mi

-Build and deliver integrated OTC pharmaceutical marketing and training plans that are in sync with Cardinal Health's strategic field of view.-Capture, analyze and share voice of market, customer, competitive, retail and pharmaceutical trending studies to aid in development of strategic solution and product roadmaps. -Led customer advisories, customer segmentation and customer satisfaction survey development and delivery of findings-Develop content and positioning for all sales enablement, market awareness, and training curriculums (Sales and End User) to reach customers with a consistent, differentiated and relevant message.-Develop and deliver solution and product launches and all elements of the launch to successfully bring new over-the-counter pharmaceutical products and service offerings to market-Oversee division of experienced Solution & Product Marketing Managers, Market Research Managers, Training Managers, Product Marketing Specialists and Training DevelopersSPECIALTIES: Solution and Product Marketing, Strategic Planning, Marketing Research, Training, Project Management, Customer Advisories, Marketing Planning, Product Launch

-Developed value-based solution to access a new market, adding over $130 million in incremental revenues-Aggressively managed two product portfolios each worth over $100 million-U.S. Patent holder for Alarming Smart Magnetic Tag, US Patent No. 9,779,599 (granted October 3, 2017)-U.S. Patent holder for Swing Ticket Housing, US Patent No. 8,248,236 B2 (granted August 12, 2012)-Successfully led the development and launch of over 10 electronic anti-theft products which generated an annual revenue of $15M+.-Increased new product revenue by 30% with newly designed integrated deactivation solutions. -Routinely worked directly with key sales teams and Global Fortune 500 retailers.-Ownership for OEM POS (Point-of-Sale) scanner partnerships critical in delivering integrated deactivation solutions for global tier 1 retailers.SPECIALTIES: Product Development, Cross-functional Team Development, Technology Solutions, Team Leadership, RFID, EAS, Retail Solutions, Loss Prevention Solutions, Product Design, Project Leadership

Boca Raton, Fl

-Development and execution of marketing budget tool to focus spending in areas of value-Designed and maintained operational, client, sales, financial and research databases, tools and processes-Perform regular market research and analysis on competing product features, pricing, and positioning-Design and maintenance of surveys, databases and data collection-Quantitative and qualitative data analysis, charting and interpretation, trend identification and definition-Forecasting, modeling, and predictive analytics

Seymour Johnson Afb, Nc

Mba, International Business

Graduated in the Executive MBA program in International Business.

Business Administration, Marketing

Activities and Societies: Student Activities Board I was the Vice-Chair of Public Relations and during my first semester holding this.