Tony Sheehan 🤜 Email & Phone Number

Boise, Id, Us

Ottawa, Ontario, Ca

Build and manage compelling content and global marketing campaigns.

Darmstadt, Hessen, De

As part of the product marketing team, I lead content strategy and production at Software AG. My goal? Tell a compelling story that provides real value and drives action. I work with a team of writers, videographers, designers, and product marketers to create cross-channel content that delivers value and answers burning questions of our prospects and customers.Here's what I'm most proud of:- 🌐 Modernized the website. Launched a new website to entirely reposition Software AG as the world's #1 enterprise integration company, shedding its legacy image and focusing its mission.- 🚀 Launched a new category. Developed product messaging and created omnichannel content (digital ads, website, long-form content assets, webinars) to successfully launch the "Super iPaaS" category.*- 🧹 Cleaned up content chaos. Worked with our newly formed Project Management Office to document, establish and follow processes so that content is created on time and strategically aligned to campaigns/brand.- 🐕‍🦺 Established new brand guidelines. Developed a new punchier brand voice aligned to the company strategy and rolled it out across the marketing and sales organization.- 🔎 Put us on the first page. Worked with our SEO lead to increase the number of Page 1 rankings by 59.8%, increase organic impressions by 133% and organic clicks by 123%.* 1 month after the Super iPaaS launch, IBM announced a $2.3 billion acquisition of Software AG's Super iPaaS business.

Darmstadt, Hessen, De

New York, Ny, Us

Group SJR is the content arm of Hill + Knowlton, a strategic communications consultancy. The goal is to rethink media engagement by taking a content-first approach and making brands into publishers. I opened a Toronto office for the agency serving Canadian clients from the WPP network. So what does that mean?- Led the client relations and strategy teams, acting as the account lead for our top-tier accounts (Ford. Amgen, Rio Tinto, Reebok) amounting to $3.5 million in total billings. - Oversaw all BizDev activities (primarily through WPP partner agencies), owning the pitching process and tracking the new business pipeline.- Recruited and hired a world-class team of 12 writers, editors, videographers, strategists and account managers to deliver middleweight and social media content. - Directed the team managing the editorial calendar (and subsequent media outreach) for Ford Canada's blog and social channels, with 1.5 million+ combined followers.

New York, Ny, Us

Led strategy and client relationships for some of the world's best B2B tech (Dell), consumer (Reebok, KimberlyClark), enterprise tech (Dell), financial services (JPMorganChase), commercial real estate (CBRE), and automotive (Ford, Lincoln) industries brands. We turned brands into publishers through real-time, always-on content through bespoke digital magazines and social channels. I was responsible for establishing an overall editorial brand strategy, managing the client relationship, and delegating work to a brilliant team of editors, designers, videographers, photographers and developers to create best-in-class content.

Usa, Us

Managed the client engagement and strategy for clients based on the East Coast for Deloitte Digital. My team developed the strategic direction for social media programs, conducted leadership trainings, created media content and engaged with fans. I also helped launch a partnership between Deloitte Digital and technology platform partners such as Sprinklr and Adobe Social where we became deployment and strategy partners for new platform customers. Across all workstreams, I oversaw end-to-end execution of our internal teams, from Analytics and Data Analysis, Strategy and Audience (community engagement) teams. Clients included Staples, TAG Heuer, Gilt Groupe, Hartz Mountain, Parallels, and Microsoft.

New York, Ny, Us

Acted as main client contact and account lead, working closely with Canon and Samsung on B2B and B2C media/analyst outreach campaigns. Defined overall strategy for campaigns and managed a team that reached out to media contacts and wrote contributed articles. Worked on-site at Canon's office 1 day per week to become more deeply integrated into Marketing and Product Development organizations.

Seattle, Wa, Us

Manage social media outreach, analytics & reporting, and interactive direction for high-profile technology, fashion and consumer clients.

New York, Ny, Us

Conducted press, media and analyst outreach for consumer and technology clients. Wrote emails like a boss.

Assigned stories to staff on a weekly basis. Edited, designed and published newspaper as part of Editorial staff on a weekly basis.

Master Of Business Administration (Mba), Strategy, Management And Data Analysis

Bachelor Of Science - Bs, English Language And Literature/Letters