Anthony Shin Email & Phone Number

Torrance, CA, US

• Managed the design and development of the makeup ecommerce/monthly box subscription Shopify site.
• Managing website content updates.
• Managing social media activities on Facebook and Instagram.
• Managing email marketing for the site including trigger- and behavior-based automated emails along with promotional, informational and announcement emails.
• Managing all digital marketing for the site, including SEO/SEM, display advertising, sponsored stories and social media ads.
• Managing payment gateway-related customer service requests.

Greater Los Angeles Area

• Clients: The Bicycle Hotel & Casino. ADP, Hotel Erwin, Walgreens, The Better Chip, Oak Quarry Golf Club, Escena. Wildcat Venture Partners, Consequent Capital Management, Miss Me, Mrs. Cubbison's, Naturel Agave, Maui.
• In charge of developing project scopes, budgets/estimates and timelines for all interactive projects.
• Start interactive projects by developing sIte maps and wireframes as well as front-end prototypes (when necessary).
• Work with designers to make sure that all artwork and assets are completed to spec and on time for the development team.
• Manage a team of internal and freelance front-end and back-end developers to make sure that sites, digital campaigns and email campaigns are launched on time.
• Build and launch various promotional sweepstakes/giveaways on microsites, landing pages and Facebook apps for clients.

• Built a team of designers to produce all of the UI layouts for Beckman Coulter’s global website (www.beckmancoulter.com). Managed their workload to match expected output and deadlines, as well as reviewed/ approved all.
• Managed the purchasing, collecting, formatting and organizing of all digital assets for the site.
• Worked closely with Business Analysts and Information Architects by reviewing functional requirement specifications/wireframes and making recommendations to make the site as user-friendly as possible.
• Worked closely with the CMO and Communications Manager to ensure that all designs are aligned with current marketing efforts and corporate guidelines.
• Worked closely with front-end HTML coders to make sure that the code delivered to the back-end developers matched the design layouts, and that the content being uploaded in UCM (Oracle‘s CMS) matched the guidelines set.
• Worked with an outside agency and production company in the development of corporate branding videos that are featured on the homepage of the site.

• Clients: Honda Powersports. Chevron/Texaco, ampm (BP), American Foundation for Suicide Prevention, Ore Originals, Meg Technologies Inc, Redi-Tag, Farrand Research
• Managed the creative development and production of Honda Genuine Accessories’ annual dealer catalogs (2009 & 2010). Also managed the development of a multimedia digital version of the 2010 catalog for a consumer CD-ROM.
• Managed the design and production of logos, t-shirts, caps and banners for Honda Racing’s Powersports championship wins.
• Managed the development of various collateral marketing materials (tradeshow brochures, merchandisers, event invitations) as well as packaging design and in-store POP displays for Chevron and Texaco.
• Coordinated the development of in-store signage for ampm (BP).
• Worked with an agency called OP3 to coordinate the creative development and production of annual “Out Of The Darkness Overnight” event marketing materials (POP display, collateral, outdoor advertising, direct mail.

• Clients: DaimlerChrysler (Chrysler, Dodge, Jeep), State Farm, Macy's
• Served as an Account Supervisor on DaimlerChrysler’s multicultural multimedia (print, broadcast, direct mail, events) marketing account by assisting with account planning, developing presentations and managing account.
• Led a research and account planning team for an audit of Macy’s multicultural marketing potential by DMA (through ethnic clustering/mapping, media buy and budget reviews, internal sales and customer database analysis.
• Worked on State Farm’s CA regional Asian and Hispanic market initiatives and national multicultural direct marketing initiatives by managing a team of account executives, account planners, media planners/buyers and.
• Worked within the multi-office new business development team to reach out to potential leads, develop and update agency credentials presentation, send out self-marketing kits, respond to RFP’s/RFI’s and attend new.

• Clients: GM (Cadillac, Chevrolet, Buick), Qwest Communications, Union Bank
• Worked on General Motors’ (Cadillac, Chevrolet & Buick) Asian multimedia (print, broadcast, collateral, direct mail, events) marketing account, by developing plans and presentations, handling day-to-day contact with.
• Worked on the Qwest Communications, and their direct-dial subsidiary 10-10-432’s, Asian marketing account, by developing copy and managing multimedia campaigns (TV, radio, print, direct mail). Also worked on the.
• Worked on Union Bank of California’s Asian marketing account by managing multimedia campaigns, helping develop an extranet site for real-time job status updates and creative presentations, and by helping to make.

• Worked within the marketing department to help acquire dial-up and DSL customers through trade show events, Internet set-up CD-ROM mailings and other local B2C and B2B marketing efforts.
• Assisted in the implementation of retention programs such as promoting long-term customer appreciation discounts.
• Managed the customer service call center and assisted in making the technical support process more “turnkey” by developing a guideline/process handbook with the technical team.
• Helped customers connect to the internet with dial-up.