Anthony Harrison Email and Phone Number
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I am passionate about the power of words. I love a well-turned phrase and the impact of a powerful story. That’s what brought me to public relations over 20 years ago. My career is built on telling powerful and compelling stories about everything from telephones to lattes to Mickey Mouse; from the paper of record to credit scores and the world’s best-known software. And I tell a good story. Stories that engage and change opinions. Stories that get written and repeated. Stories that build or renew a reputation.I’m a living, breathing PR Swiss army knife. I’ve probably done it at some point in my career, which means I can do it again or teach someone else to do it. I’m a natural-born leader. I’ve been in your shoes and I know how tight and painful they can be sometimes. I’ve earned my cred by rolling up my sleeves and getting things done, right alongside the people I work with and lead. That builds unshakable trust and confidence.I love people. I’m an observer who tries to understand what makes someone tick. What motivates them and gets them to do things they never thought they could. And ultimately, become their best self.I don’t take myself too seriously. I need to enjoy what I do and feel like I am making a difference. The status quo bores me. I thrive on making those around me better than they were when I met them. And in turn let them make me better. I work hard and laugh harder. I’ve ridden my bike from San Francisco to Los Angeles, handled balloons in the Macy’s Thanksgiving Day parade, and if we meet…you’ll never forget me.Specialties: Executive Communications, Content Creation, Employee Engagement, B2B and B2C Communications Strategy Development, Crisis Communications, Reputation Management, Corporate Social Responsibility.
Sprauve-Harrison Communications
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Founder And PrincipalSprauve-Harrison Communications 2004 - PresentOakland, California, UsFounded a successful firm that worked with private and public clients to identify, develop, and implement communications strategies that furthered their business objectives. Specialized in strengthening brand awareness, crystallizing corporate reputation, and differentiating clients from competitors. Clients included:• BlackBerry, premier leader in cybersecurity (November 2023 -- September 2024)Managed product and corporate communications for EMEA and N. America. Provided strategic direction to PR agencies globally. Developed and executed a strategic communications plan to drive media coverage.• Earthjustice, leading environmental advocacy non-profit (June 2017 – November 2017)Acting head of communications for climate and energy practice responsible for media relations, digital strategy, and content creation.• Dynamic Signal, employee communications and engagement platform provider (February 2017 – December 2017) Consulted on message development, product positioning and communications strategy.• McAfee Inc., security software market leader (April 2007-July 2007)Developed strategic PR for the company’s three business units – Enterprise, Mid-Market and Consumer. Managed staff of 10 globally and three agencies as interim department head. Executed competitive program to disrupt media coverage of key competitor product launch by inserting McAfee messaging.• mPRm Public Relations, LA-based marketing and public relations firm serving the entertainment and technology industries (November 2006- March 2007)Led the firm’s digital media and technology practice, managed a staff of 20, and spearheaded strategy and messaging development for accounts including Walt Disney Internet Group.• Disney Mobile, a new division of The Walt Disney Company offering mobile phone service to tweens and parents (March 2006-November 2006)Led product launch that earned over 2,000 broadcast, print, radio and online stories. Division exceeded revenue projections for fiscal year.
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Senior Director, Public RelationsAnaplan Aug 2020 - Dec 2022Miami, Florida, UsManaged international media relations and corporate communications team that built brand value, generated demand, and amplified visibility across global markets for this category-leading SaaS company.•Developed and executed a global communications strategy that increased awareness and understanding, instrumental to the company’s acquisition at a 16x revenue multiple in June 2022. -Increased media coverage by 307% from 79 to 322 pieces of positive coverage, 46% of coverage in tier 1 media globally -Expanded customer and executive thought leadership media coverage to nearly 90 articles.•Reimagined and relaunched the company news channel as the primary source to tell our story leading to a 36 percent increase in traffic and engagement among prospects and customers.•Revamped and integrated corporate social media channels to consistently amplify earned and paid media coverage, resulting in increased engagement among key audiences and leads from prospects.•Completely rebuilt and expanded the global communications team while hiring and onboarding nine external public relations agencies. -
Director, Corporate Media RelationsFacebook Nov 2017 - May 2020Led a fast-paced U.S. corporate media relations team executing proactive and crisis communications during a challenging time for the company.• Orchestrated public launch of Facebook’s $1B Affordable Housing Initiative gaining positive coverage across top-tier news organizations, even as the company experienced negative coverage of core business.• Handled day-to-day crisis communications related to HR, diversity and inclusion, security, real estate, community relations, and employment law.• Conceived and executed Facebook’s first diversity website to bring diversity and inclusion efforts to life through compelling and creative storytelling.• Co-led company’s global LGBTQ employee resource group and started senior leadership circle for LGBTQ directors and vice presidents globally.• Recruited new team members and provided coaching and mentoring across teams globally. • Revamped and managed the department’s 10-person intern program. -
Vice President Corporate CommunicationsServicemax 2015 - 2016Pleasanton, Ca, UsEstablished the corporate communications function for global leader in field service management software.• Streamlined internal processes to reduce costs and redundancy while increasing speed and efficiency.• Generated a steady flow of company news including customer wins and funding announcements, bylined articles, provocative POV documents and consumer survey results to position company as sector leader in North America and EMEA.• Mobilized use of social media by employees to amplify company news and raise brand awareness.• Established and managed a global agency network covering EMEA, North America, APAC and India.• Managed communications for company launch in Japan. -
Director, Public RelationsFico 2011 - 2014Bozeman, Montana, UsConceived and executed public relations strategies that reinforced the preeminence of the FICO brand via traditional and social media. Provided counsel to product team leadership and marketing teams.• Developed a comprehensive PR strategy for the FICO consumer business and served as spokesperson.• Managed a full range of media including relationships with print and broadcast media at the local and national level, agencies and oversaw website. -
Director, Public Relations + Analyst Relations, Microsoft OfficeMicrosoft 2008 - 2011Redmond, Washington, UsLed a team providing public relations and analyst relations for Office, including Office Mobile and the Office Web Apps (precursor to Office 365). Targeted consumers to elevate the value of Office in their personal lives. Brought a unique background of consumer, business-to-business, and technology expertise to the role.• Successful launch of Office 2010 globally - Generated positive coverage in traditional media and social media by engaging with new media and other influencers, and managed two external agencies. Positively changed perceptions of parent bloggers towards Office as a must-have consumer offering, using social media and special events.• Developed a consumer narrative that showcased Office across devices and platforms including Windows, Mac OS X, iOS and web browsers.• Integrated Office for Mac PR and AR into the larger Office communications efforts to create a single Office narrative that showcased the ease of moving from one platform to the other using Office.• Worked effectively with external partners such as Apple and Facebook to successfully launch OneNote iPhone app, Office Web Apps and Office Mobile on their devices and platforms.• Shift perspectives of Office from negative to neutral to positive in three-plus years. -
Vice President, Public AffairsStarbucks Coffee Company May 2003 - Nov 2004Seattle, Wa, UsDeveloped and led global communications supporting the company’s corporate social responsibility efforts. Supervised a 25-member staff and managed a $3.5 million annual budget.• Positioned Starbucks as a socially responsible company to key internal and external stakeholders with a 469% increase in positive media coverage year over year. • Established issues management program to identify and respond to emerging issues that threatened corporate reputation by successfully combating inaccurate Internet rumors.
Anthony Harrison Skills
Anthony Harrison Education Details
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Boston UniversityPublic Relations/Image Management
Frequently Asked Questions about Anthony Harrison
What company does Anthony Harrison work for?
Anthony Harrison works for Sprauve-Harrison Communications
What is Anthony Harrison's role at the current company?
Anthony Harrison's current role is PR Swiss Army Knife -- I've either done it myself or managed it.Specialties: Executive Communications, Content Creation, B2B and B2C Communications Strategy Development, Crisis Communications, Reputation Management.
What is Anthony Harrison's email address?
Anthony Harrison's email address is an****@****ons.com
What is Anthony Harrison's direct phone number?
Anthony Harrison's direct phone number is +141579*****
What schools did Anthony Harrison attend?
Anthony Harrison attended Boston University.
What are some of Anthony Harrison's interests?
Anthony Harrison has interest in Music, Cycling, Football.
What skills is Anthony Harrison known for?
Anthony Harrison has skills like Media Relations, Corporate Communications, Integrated Marketing, Strategic Communications, Marketing Communications, Strategy, Public Relations, Social Media, Social Media Marketing, Digital Media, Leadership, Marketing.
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