• Tasked with establishing and managing the Global Brand Insights function (now 'Brand Intelligence'), including the universal utilization of guest, market, and cultural insights within the organization. • Designing and executing new insights methodologies, including a first-of-its-kind seasonal brand and product insights process that unifies the two departments around an empathic guest-focused vision 3 years before go-live for a cohesive seasonal launch.• Onboarding and designing new consumers research programs, like our digital consumer insights panels, trend agency partners, and seasonal athlete focus groups. • In charge of Global Brand Tracking, including brand performance analysis, competitive benchmarking, evolution of consumer trends, and demand analtsis. Quarterly reporting submitted to senior leadership before socializing to the whole organization.• Providing strategic recommendations throughout the organization but primarily to our brand strategists, brand managers, and to the office of the CEO, to help guide the future of our brand and business. • Partnering with other departments to connect brand insights to data from finance, retail, trade marketing, and guest services to maintain a holistic picture of our brand and guest.

- Analyzing insights to shape strategies for brand & category positioning, marketing campaigns, and seasonal briefs. - Managing programs & vendors aimed at improving consumer insights & macro/industry trends- Measuring and reporting performance of marketing campaigns and assess ROI and KPIs to inform future strategies- Reporting strategic recommendations to senior leadership

Developed brand and growth marketing strategy and consulted on marketing technology stack (incl. Marketing Automation, Product Analytics, Campaign Analytics, and Deep Linking) for a post-seed consumer fitness tech company.

Providing ongoing support to Vireo's leadership team.

- Managed the development of brand growth strategies for clients in sports, beauty, and CPG. - Directed teams through competitor & market research, A/B testing, data analysis, implementation of analytics & ad technologies, web development & optimization. - Worked alongside founders to develop brand and marketing strategies for Vireo Video during the startup's high-growth phase.- Remodeled Vireo's key value proposition to better target a more profitable market segment, boosting incoming business by 190% over one quarter.

Conducted a marketing audit of eight of Renewal Funds' mission-driven CPG companies accounting for 200MM+ in revenue (including Prana, Nourish, and Sweet Earth Foods). Strategy audits, assessment of P&L's, collaboration with marketing directors, and financial analyses informed overhauls in positioning, messaging, promotional strategy, channel marketing, and PR.

Developed a business model and commercialization plan for a rider customer loyalty program based on analyses of global performance metrics, competitive landscape, and customer behavioural economics. Some of our proposed features, including surge price protection, were leveraged in Uber’s Premium Ride Pass subscription.

- Awarded the company's annual "Collaboration" award by the CEO, and the annual "Drive" award by the Marketing Department. - Drove ecommerce performance through continual testing and optimisation of content, features, and tech on our websites and stores, contributing to a 300% growth in inbound sales. - Drove GTM, product positioning, messaging, content strategy, and channel planning for enterprise software and services used by Warner Music, Sony BMG, the NBA, and Huffington Post. - Managed sales team enablement by deliverning updated product release roadmaps, competitive analyses, sales plays, and pitch materials.- Developed product marketing strategies that contributed to 62% growth in BBTV's Business. - Launched marketing automation tools that delivered targeted and timely content to 50,000+ potential clients per month, vastly improving conversion rates, reducing churn, and boosting ROI by 40%. - Guided cross-functional teams through development and execution of product marketing strategies, campaigns, and creation and management of new brands (Sports: [NBA], Music: Opposition [hip hop], WIMSIC [EDM], etc).

- Implemented and managed e-commerce platforms and tracking systems (Google Analytics, Search Console, Adwords, Tag Manager, email marketing, and in-house APIs) in highly complex, multi-touchpoint, multi-language, and multi-brand sales funnels- Remodelled ecommerce channels to gain previously unattainable insights, directly contributing to a 300% increase in annual inbound sales over one year.

- Oversaw all marketing, advertising and branding activities- Launched and managed performance marketing initiatives (which ultimately became the highest-ROI source of new business) to kick-start international expansion- Directed a full rebrand to pivot away from a previous product offering- Created and implemented marketing strategies to meet company objectives based on sales analytics, customer research, and market and competitive analyses

Designed and launched the company's first digital marketing strategy, achieving a targeted email marketing database of 50,000+ subscribers, and a robust paid inbound system.

- Conducted research into market trends, customer needs, and competitor landscape to inform the development of brand activation and growth strategies. - Designed & executed several project proposals for the rebranding of international conglomerates and their brands- Met with corporate executives to present branding project proposals- Translated documents and live meetings from English to Spanish and vice versa

At Grey Amsterdam I was tasked with conducting various research and strategic duties. My duties included research into consumers, competitive landscapes, and target markets that guided marketing strategy for high-profile accounts like Danone and Heineken.