Creative marketing and business leader with wealth of cross-functional experience from world’s most well respected companies, including Electronic Arts and EA SPORTS, PepsiCo, and General Electric. Helping lead the digital transformation at Electronic Arts with focus on innovative products, disruptive business models, and personalized marketing, all built around engaging our players anytime, anywhere.Specialties: Digital Marketing, Integrated Campaign Development, Consumer Segmentation, Data Analytics, Consumer Loyalty, Advertising and Media Strategy, Co-Marketing Partnerships, New Product Development, Financial Planning & Analysis, Social Media, Multi-Channel Marketing, Cross-Functional Team Leadership, Agency Management, Public Relations, Web Design
Listed skills include Integrated Marketing, Strategic Partnerships, Marketing, Brand Management, and 28 others.