Anthony Collins Email & Phone Number

New York, NY, US

Richardson, Texas, US

Richardson, Texas, US

• Developed and led the Product Operations function for the Marketing Solutions business unit (500 team members)
• Led strategic business, process, and system initiatives to support external and internal stakeholders more effectively
• Managed process for identifying improvement opportunities for existing products and services
• Established go-to-market and operational readiness frameworks, in partnership with Product Marketing and Product Management, to manage revenue-impacting initiatives and ensure all teams (technical and non-technical).
• Supervised the manager of the Brand Awareness (BA) team, responsible for implementing BA services and managing BA client accounts. Supervisor: Vice President, G5+LeaseLabs by RealPage

Richardson, Texas, US

Supervised the Marketing Suite Operations team – responsible for the operational success of seven digital advertising services and four digital advertising teamsSupervisor: Vice President, LeaseLabs by RealPage

Richardson, Texas, US

• Supervised the LeaseLabs by RealPage Business Operations team – responsible for leading and supporting more than 50 cross-functional projects each year, such as product launches, business platform implementations, and.
• Developed and grew the LeaseLabs Business Operations team to a team of three (3) Operations Analysts in an 18-month period.
• Developed, led, and executed the post-acquisition two-year integration plan, in collaboration with executive leadership, for aligning LeaseLabs and RealPage project implementation teams; consolidating internal.
• Reduced the number of customer support requests resolved by teams other than Customer Support by 25%.
• Improved entire LeaseLabs project management process for client projects as a leading member of a four-person team. This included: gathering, reporting, and analyzing client project data; redefining company roles and.
• Led the integration of LeaseLabs onto the RealPage Salesforce customer relationship management (CRM) platform for all 10 LeaseLabs teams, consisting of 160 people.

San Diego, California, US

• Hired and supervised one full-time Technical Writer responsible for producing client-facing and internal content, such as technical documentation, process maps, how-to videos, and other visual aids.
• Managed the companywide production and maintenance of technical documentation.
• Planned and strategized with the executive team to develop and map the customer journey to create a consistent client experience.
• Created a companywide internal help desk for team members to submit workflow, document, and process updates and requests to the Process Management team.Supervisor: Chief Operations Officer (COO)

San Diego, California, US

• Spearheaded the companywide implementation of five platforms (Jira, Jira Service Desk, Confluence, Salesforce, and AskNicely) during a 10-month period, which included leading all-day trainings for all 141 company.
• Planned and strategized with the Product Management team to launch the LeaseLabs Reputation Management product for 450 properties – centralizing clients’ ability to manage and update review site information and respond.
• Established a companywide content style guide for internal and client-facing documentation.
• Formalized company technical documentation and knowledge base standards.
• Instituted companywide technical writing process and wrote process documentation for all 12 products and services.
• Collaborated with all internal teams to produce 47 new and/or refined processes of varying complexities within a 12-month period.Supervisor: Chief Operations Officer (COO)

Master Of Business Administration - Mba, Entrepreneurship

Certificate, Marketing Management

Bachelor Of Science (B.S.), Management Science

4-Week Language Immersion Program, Chinese Language, Mandarin

Associate Of Arts (A.A.), Dramatic Arts