Clients: Johnson & JohnsonBMW

Samsung Flagship Device MarketingManage workflow of Samsung Flagship device email campaigns; CRM and email marketing campaign workManage project scope, deliverables, and high-volume project execution. Developed several targeted list plans for 16 million (16,000,000) unique recipients segmenting and customizing the logic based send to their inboxes. Adapt and process client changes and drive initiatives of team’s priorities. Manage digital, creative, and web-based projects. Client-facing, and vendor facing, and internal team for delegation of timelines and tasks (15+ reports)Technical: Airtable, Confluence, JIRA, Agile Methodology

ActiveHealth is a subdivision of Aetna that promotes healthy living for our client’s employees through incentives and programs.Contract to assist in their Digital Transformation when purchased by CVS·Responsible for all email campaigns, digital analytics, reporting, and design decisions. A/B Testing included. ·One email campaign resulted in a net savings of roughly $24,000,000.00 for Aetna and its clients.·Optimize campaigns based off of time and demographic for best open rates and engagement. ·Managed content creation and development, cadence design, CTA, multiple campaigns, and design. ·Lead KPI creation for Content and aligning current work towards future goals by analyzing effectiveness. ·Make performance-based decisions based around metrics gathered to impact and optimize campaign results. ·Results Gathering and document writing for large scale Salesforce data migrationTechnical: Salesforce Marketing Cloud, Thunderhead, Communication Engine, Adobe Experience Manager, Trello, Box

Project management of all email lifecycle and publishing of campaigns. This ranges from content aggregation/requirements gathering to end analytics. Managed Email Marketing efforts to deliver timely and personalized messages. Developed and executed promotional, behavioral triggered, and transactional emails across B2C channels. Project Management through Workfront.Build logic-based customer journeys for both triggered email sends and testing. Work with business unit leaders and marketing teams to plan integrated email campaigns.Edit Email HTML in Dreamweaver, upload to Responsys, and build campaigns focused on certain targeted lists. Manage production / development of creative and content that drives results, working with all creative personnel.Responsible for the tactical campaign set-up, targeting, scheduling, testing, tagging, QA and deployment of emails.Optimize email performance by reviewing campaign results and KPIs and working with internal Digital Analytics team members to enhance email performance. Report on email performance by campaign, monthly, and quarterlyTechnical: Responsys, Workfront, Litmus, Constant Contact, Movable Ink; Consumer Marketing; eCommerce, eComm

Responsible for production and promotion of Online content.Built Emails via Dreamweaver, uploaded to Silverpop with targeted sends, then reported on Analytics. Create and maintain an organizational system for all "work in house” for the digital team; track and manage deliverables, timing, stakeholders and status.Ensure all new content is supported internally according to a defined maintenance plan; coordinate within Digital Marketing team to ensure all items are updated or expired accordingly.Manage the ongoing quality and relevance of web content, including daily content updates, site maintenance and optimization of online assets through analysis.Managed corporate social media presence, and social business programs and training for members of sales teams. Oversee social content creation including tweets, LinkedIn posts, YouTube videos to develop brand awareness, generate inbound traffic and encourage adoption of social media among the sales force.Technical: Hootsuite, Hearsay Social, Twitter, Linkedin, Apollo, Silverpop, AdReview, SiteCore, Hubspot

Handle Email Marketing to all invitee lists for KPMG nationwide. Project Management of website build - kept builds on expected timeframe (deadlines and deliveries)Led system migration from Starcite to cVent.Web Development of every website that is used nationally for KPMG. 2500+ website requests built per year. Responsible for the operations and overall trafficking of the E&M website request mailboxManage the workflow process of website requests and collaborate with E&M planners and the offshore resourcesConduct QC testing for completed website projects to determine that brand compliance and consistencyTabulate and provide post-event reporting to internal clients and leadershipAnalyze and report on metrics involved with website builds; support services and customer satisfaction