Anthony Tran-Vu Email & Phone Number

Minneapolis, Mn, Us

Richfield, Minnesota, United States

- Lead email & direct mail reporting for Best Buy's internal CRM & R&I teams.- Develop SKU level sales reporting for email and direct mail resulting in renegotiation of 25% of total vendor advertising commitment- Develop link level reporting for Best Buy’s CRM team to optimize personalization efforts and reduce time spent manually compiling reports by 4 hours weekly

- Independently stood-up and deployed Datorama to be utilized across the Customer Experience department.- Mobilized a new standardized naming convention across all of Xcel Energy's media channels.- Sole Subject Matter Expert (SME stand-in) to answer direction, timeline, and execution slated for the Marketing Analytics department.

Greater Minneapolis-St. Paul Area

- Subject Matter Expert (SME) for Experian Automotive and leading market demand analysis for Subaru of America.- Subject Matter Expert (SME) for Adobe Audience Manager (AAM), developed audience trait/segment creation for targeting, & led discussions on audience based strategy.- Fostered out of the box solutions to meet Subaru's corporate objectives.

Greater Minneapolis-St. Paul Area

- Managed weekly reporting and generated impact insights.- Fostered relationships with key media publishers and develop strong partnerships.- Communicated in weekly client meetings on media performance and optimizations.