Senior Web Marketing And Programs Manager
Wind River (An Intel Company)
Managed global (North America, EMEA and APAC) marketing strategy for all channels including: paid search, affiliate, and email channels. Developed global marketing buyer’s journey, nurturing programs, spear content strategy, lead scoring, social media, and pay-per-click strategies for embedded systems product. Led SEO, UX, and message optimization. Guide product managers to develop content and identify content gaps based on primary and secondary market research, and behavioral analysisMarket to key customers: aerospace and defense, intelligent systems, security, energy, industrial, medical, and virtualization verticals.