Work with start-ups and non-profit organizations to launch their marketing strategies including marketing automation and CRM integrations, digital programs earned and paid, search engine optimization, and email.

Transformed the marketing organization into a digital-centric, data-driven function in partnership with sales and product teams. Designed the architecture and implementation of marketing automation and CRM systems. Owned global demand generation strategy and execution for advertising media planning. Spearheaded marketing programs including account-based marketing, events, partnerships, promotions, social media (paid/earned), sponsorships, podcasts, video on-demand and webinars.

Responsible for leading global marketing and revenue growth strategies, reporting directly to the CEO. Up-leveled to lead sales and create pipeline four months after joining, with an ambitious plan of expansion to Latin America.

Developed and executed all demand generation programs across the sales cycle, generating new revenue and increasing pipeline. Led the lead generation and marketing operations teams responsible for digital marketing, social media earn and paid, content syndication, email, retention marketing and virtual events.

Implemented email marketing strategies and inbound demand generation programs that reduced sales cycle from 11 to nine months. Collaborated with product teams to develop content for webinars and product messaging; testing constant strategies to improve lead attraction and conversion.Established inbound demand generation programs that reduced sales cycle and improved conversion rate from MQL to SQL. Headed Marketo nurturing programs and lead scoring. Built compelling, effective email content and testing strategies for demand generation campaigns.

Led marketing team in the inbound marketing strategies and tactics, content optimization and SEO which resulted in 50% increase in leads. Developed email marketing campaigns, increasing the conversion rate of raw leads to MQL by 30%. Worked on SEO to rank keywords from page 50th to 1st page in SERP. Defined target personas, lead nurturing and lead scoring, content mapping & work flows for MA tool. Implement social media strategy, channel definition and specialized content. Established web KPIs, conversion paths, analytics dashboards & multivariate testing for optimization.

Managed global (North America, EMEA and APAC) marketing strategy for all channels including: paid search, affiliate, and email channels. Developed global marketing buyer’s journey, nurturing programs, spear content strategy, lead scoring, social media, and pay-per-click strategies for embedded systems product. Led SEO, UX, and message optimization. Guide product managers to develop content and identify content gaps based on primary and secondary market research, and behavioral analysisMarket to key customers: aerospace and defense, intelligent systems, security, energy, industrial, medical, and virtualization verticals.

Developed strategy to amplify innovation for Kimberly-Clark market in China. Established new customer acquisition and retention models integrating online and offline channels.

Managed web and technology programs, SEO and communications strategy, 16 websites and CMS. Spearheaded the review and purchase of technology for education in the school district. Developed web marketing and content strategy, and rebranded digital and UX identities. Provided web reports on KPI’s and developed strategies, based on data and objective feedback. Managed social media and email campaigns for Public Relations.

User oriented, planning, and execution for concurrent web projects for award winning websites. Evaluated design and content utilizing A/B split testing and content variation for visual impact. Implemented audience segmentation for site visitors and enhanced UX. Architected social media, email marketing, and ads campaign strategies. Delivered customized analytics reports to each department to optimize web traffic. Trained multilingual and cross-functional teams on new digital products and content strategy. ▪Collaborated cross-functionally (Editorial, Marketing, Sales, IT and Web Development) and external agencies to release content, meeting aggressive deadlines

▪Designed object-oriented apps in the Research and Innovation Department▪Provided database maintenance, including the implementation of reusable Object Oriented (OO)▪Collaborated cross-functionally and globally (Canada, France, Germany & US) ▪Implemented planning, design, and development of corporate intranet for US 100+ member international team ▪Programmed in (C & ACE) to design optical router prototypes