Category Manager - Insights
CurrentEnabling the teams at Coke Canada with Insights, Data, and Category Management tools. Key member of research and decision-making process of new and upgraded data capabilities.Manages data & tool deployment, training, and onboarding sessions for internal decision-makers and National Account Executives. Upgraded the Tools and Capabilities of the Coke Canada Sales Teams by introducing revamped scorecards and reports for use within Customer engagements. Enhanced data capabilities of the team. Leveraged Insights & Data from the following and more:- NielsenIQ- Numerator Insights- Numerator Promo- Circana Crest (Introduced)- Technomics- Kantar- JDA Space Planning (Developed new product library for team-use)- Internal POS SystemsParticipated in Category Management Association Conference in Dallas, TX 2024 to research offerings and strategies to enhance the current state and output of the Category Management Team at Coke Canada.Developed concise playbook on current state of Data & Tools available for the team which was also repurposed for onboarding new employees.