• Transform strategic briefs into fleshed out global creative campaigns addressingunique needs of different regions while keeping branded IP consistent across ourglobal partners.• Provide creative solutions for an ever-changing digital market. Engaging viewers withcutting edge technologies in live streaming, 360 video, real time animation, andAugmented Reality, while leveraging consumer insights, through analytics and A&BTesting to increase CTR, and ROI’s.• Provided Creative direction and leadership for a widerange of creative, including TV Spots, CG Cinematic Marketing Trailers, User Acquisition Ads, App Store Submission, Social Content, and Digital Signage.• Launch production of Digital Content, Live Streaming, integrated marketing & multiplatformcontent, CRM campaigns, mobile advertising, corporate presentations.• Built and mentored a creative team in various locations and disciplines: graphicdesigners, video editors, motion graphics artist, by mentoring, recruiting, on-boarding andtraining.• Source, build and foster healthy relationships with external vendors for various levels ofvideo production needs. Accurate and assertive decision making as to when toengage a vendor vs keeping the project in-house while reducing cost and stayingwithin budget.

Producing Highlights• Produced marketing video creative from brief to delivery for ABC, ESPN, and Disney Channel and worked with Disney BrandMarketing and Franchise teams to craft stories & messaging for 30, 45, 60 second promos• Pitched concepts to internal clients for new product releases, partnered with external agencies, and hired creative teams to executeon vision under strict budget• Led production initiatives for event activations [E3, ComicCon, D23] and fan events to produce sizzle reels for community, socialmedia, and internal presentations• Shot on location and edited behind the scenes, interviews, and red carpet premieres for Disney social media pages• Reached over 150 million cumulative views through Disney, Marvel, LucasFilm, Pixar social media pages by managing and trainingvideo production creatives to shoot, edit, and deliver content based off performance marketing analyticsEditing Highlights• Edited promos for DisneyLife UK streaming service, sourced clips from all Disney feature films, and managed approvals betweeninternational marketing and creative teams• Collaborated with in-house creative team of editors & designers and worked across entire production slate• Designed engaging interactive advertisements for A/B testing and optimized for Facebook Canvas, Instagram Stories, VideoCarousels, and Snapchat platforms

Clients: Jam City, Discord, Ayzenberg and Disney.

Strategic UA Performance & Creative Leadership:Pioneered and led a top-tier creative team at N3twork Studios, driving a vision focused on elevating performance and brand reputation. Specialized in developing creative strategies to enhance user acquisition metrics, including lowering CPP, scaling performance metrics, and boosting engagement.Strategic Partnerships:Assembled, nurtured, and directed a cross-functional creative team, prioritizing both personal and professional growth to foster innovation and excellence. Executed seamless collaboration with the product team, weaving their insights into the creative process for a distinct brand vision.Cultivated impactful collaborations with stakeholders and external agencies to formulate creative strategies, translating our brand vision into compelling initiatives across diverse channels, products, and campaigns. Forged a strategic alliance with the product team, aligning creative endeavors with the overarching brand vision.Directed a team of creatives in executing major projects spanning web, mobile, audio, social, digital, content, video, and experiential platforms.Teamed up with project managers and producers to operationalize creative production, fostering agility, empowering creatives, and supporting business growth.Collaborated closely with channel owners and product design teams to ensure a consistent, performance-oriented brand experience across various marketing touchpoints and mediums.Introduced an iterative approach to creative development, fostering a testing culture to enhance asset performance continually.Inspired creativity organization-wide, promoting innovation and calculated risk-taking to establish N3twork Studios as a trusted leader in the gaming industry.Initiated and executed high-performing creative strategies for game launches and growth, with a focus on optimizing key performance indicators and establishing Creative as a forward-thinking discipline at N3twork Studios.

Clients: Disney Channel, Walt Disney pictures, Sony, abc Family, ESPN, MTV,

Clients: Sony Pictures, Marvel, Disney Pixar, MGM, Universal, Lions Gate, Dreamworks.

Clients: Comedy Central, Freeform, Spike TV

Clients: Steve Madden, Victoria's Secret, Journeys, Starbucks, Johnny Rockets

Clients: NFL, Starbucks, CW, E News Nascar, CBS, Build a Bear.

Clients: Disney Channel, Warner Bros, Comedy Central, FOX, NBC/Universal, Paramount, ESPN

Clients: AT&T, Verizon, BW, LEVI’S, NOKIA, TIME WARNER.