Anthony Verni Email & Phone Number

Severna Park, MD, US

Baltimore, Maryland Area

Baltimore, Maryland Area

Responsible for overseeing the sales operations, growth and success of the Baltimore Sales Team. Manage the Baltimore Pod Leads, Sales Trainer, and all levels of Account Executives. Hire sales personnel to drive Broadly's new customer acquisition and revenue.

Baltimore, Maryland Area

• Led a team of four Sales Managers and 20 Account Executives in four offices across the Baltimore market.
• Managed a $16 million sales budget and direct revenue platforms including television (50 cable networks) and digital (premium video).
• Created business development initiatives to grow new business revenue – a 57% increase over three years.
• Developed strategies to grow digital revenue ¬¬– a 42% increase over three years.
• Achieved 102% of 2017 annual sales budget with 6% growth over prior year – of 63 markets in the company, one of only four to hit budget.
• Implemented comprehensive sales training to coach and develop competencies of sales managers and account executives (30 sales professionals in total).

Washington D.C. Metro Area

• Managed a $10 million sales budget and directed revenue platforms including the Washington Redskins Radio Network, local spot advertising, on-air personality endorsements, major station events, play-by-play for.
• Led a sales team that consistently ranked in the top five out of 22 stations for local advertising revenue in the market.
• Trained and managed an eight-member sales team in all phases of the sales process including prospecting, cold calling, presenting, negotiating, closing, and securing renewals.
• Recruited, interviewed, and hired Account Executives.
• Developed and reviewed annual and quarterly budgets for each Account Executive.
• Designed marketing strategies for the sales staff and collaborated with the programming & promotions department to customize promotional concepts for clients.

Washington D.C. Metro Area

• Generated advertising and new business revenue from direct clients and advertising agencies across the Washington/Baltimore region for the television network of the Washington Nationals and Baltimore Orioles.
• Sold over $715,000 of total advertising revenue in 2010 to exceed 100% of goal.
• Closed $257,000 of new business revenue in 2010—the highest on the MASN sales team and 160% of goal
• Created innovative promotional and sponsorship campaigns customized to maximize client advertising partnerships with the Nationals and Orioles.

Washington D.C. Metro Area

• Managed a $12 million sales budget including all radio advertising, new business, non-traditional revenue, and digital revenue.
• Led a sales team that consistently ranked in the top five out of 22 stations for local advertising revenue in the market.
• Trained and managed a nine-member sales team in all phases of the sales process including prospecting, cold calling, presenting, negotiating, closing, and securing renewals.
• Recruited, interviewed, and hired Account Executives.
• Developed and monitored quarterly budgets for each Account Executive.
• Created advertising packages for sales staff and collaborated with programming/promotions department to design promotional concepts for clients.

Baltimore, Maryland Area

• Managed an annual new business development goal of $1.3 million consisting of non-traditional revenue and direct business.
• Created new marketing programs that generated over $1 million of new business for the radio station and managed profit and loss statements.
• Trained and managed a 10-member sales team in new business development.
• Developed and customized sponsorship packages to meet marketing needs of corporate clients including radio schedules, events, retail promotions, cause marketing programs, and online promotions.
• Partnered with General Sales Manager to recruit, interview, and hire salespeople.

Norwalk, Connecticut

• Sold over $650,000 of sponsorships in the inaugural year of the Big Ten Conference marketing program.
• Managed the first-ever corporate sponsorship program that offered advertising and marketing rights to universities in the NCAA’s Big Ten Conference

Washington D.C. Metro Area

• Generated over $2 million of sponsorship revenue for the Washington Wizards, Washington Capitals, US Airways Arena, Baltimore Arena, and other properties.
• Sold and managed corporate advertising, sponsorship, and promotional packages that included arena signage, hockey rink signage, basketball courtside signage, in-game promotions, community service programs, print.
• Sold sponsorship for and managed the Boston Market Rename the Bullets Contest. Fans voted for the new team name (Wizards) by submitting forms at Baltimore/Washington Boston Market restaurants. Negotiated $200,000 of.