Anthony Viscuse Email & Phone Number

New York, NY, US

New York, United States

New York, New York, United States

New York City Metropolitan Area

Greater New York City Area

Greater New York City Area

• Grow existing opportunities with MVPD and programmer partners and establish new relationships and business with new partners
• Oversee designated areas of traffic, planning, and inventory including inventory control, planning & pricing, and traffic monitoring
• Work closely with sales team to understand schedules for major initiatives and advertising campaign needs.
• Ensure advertising sales team has the necessary inventory and resources including up-to-date pricing, advertising schedule, contract information, etc.
• Oversee advertising inventory acquisition metrics and analyses
• Develop operational policies and procedures and ensures they are adhered to

Greater New York City Area

• Played an integral role for the leadership team during Comcast due diligence acquisition phase
• Collaborate weekly with senior leadership, CEO, CFO, President, & Head of Sales to discuss state of the business, inventory partner developments & business strategy for future growth
• Manage the pre-post sale of all accounts, representing over $60M in revenue
• Cultivate inventory partner relationships and advertiser deliverables increasing revenue from $6M to $60M in under 4 years
• Experience in crisis and relationship management
• Strong experience with inventory yield management

Greater New York City Area

• Helped launch AudienceXpress (1 of 3 employees) - a subsidiary of Visible World
• Managed Client Services & Analytics/Research departments
• Recruited, interviewed & hired entire Client Services & Analytics/Research organization (20+ppl)
• Developed employee hierarchy & structure, while promoting internal growth of employees
• Trained & issued documentation for all new hires across client services, analytics, & accounting
• Beta tester for all internal/external products

Greater New York City Area

• Managed the roll out of Adtag/Adcopy Campaign Manager
• Trained sales and traffic departments across the country on our suite of products
• Drafted contracts for Household Addressable TV & Adtag/Adcopy proposals
• Maintained workflow updates for DVR plus, across commercial insertion, operations & sales
• Created strong relationships with key ad sales / traffic contacts across deployed regions
• Spearheaded internal testing, stress tests and exposed limitations in the product/process

Greater New York City Area

• Oversaw Household Addressable accounts and relationships
• Responsible for entering segmentation files & flags for all advertisers
• Acquired Adtag/Adcopy responsibilities, training agencies/clients and heavy users
• Oversaw direct report focused on Adtag/Adcopy
• Created and led weekly OPS meeting for operational status and efficiencies
• Took on a product role and created swim lane diagrams, laying out responsibilities

Greater New York City Area

• Responsible for Household Addressable TV, Digital - Optimum.net / News12.com, Dedicated Channels, Market Showcase, & Optimum Homes/Autos
• Oversaw four team members, consisting of sales assistants & media planners
• Tracked daily reporting for all interactive metrics, and distributed campaign recaps to clients
• Utilized DART/Doubleclick for performance report distribution to local & regional clients
• Accountable for building and managing HH addressable schedules for entire APS sales team
• Worked quarterly with upper management to create HH addressable rates for 70+ cable nets

Greater New York City Area

• Extracted data from all research systems for weekly, monthly, quarterly and yearly analysis
• Created network profiles and qualitative research slides for sales and upper management
• Collaborated with traffic department to create weekly avail sheets on programming trend
• Identified Cable and Broadcast station trends in the NY market
• Created presentations for Business Development & Sales team driving revenue for the company

Greater New York City Area

• Assisted the AE’s with everyday activities, while mastering such programs as Strata, Eclipse, and Oscar
• Created avails and contract bookings throughout the hard and soft systems for the New York Interconnect
• Performed inventory analysis and rate card optimization, with daily interaction for clients and media buyers
• Supplied clients & AE’s with Nielsen cable ratings, Rankers, Inventory Pre-Postlogs, Cable posts & recaps

Port Washington, NY

• Serviced customers via installation and repair of Cablevision’s IO Digital Cable, Optimum Online, and Optimum Voice

Bachelor Of Science (Bs) Business, Marketing

Activities and Societies: American Marketing Association

Leadership Training For High Potentials

Education record

Oyster Bay, NY