YBE Creative House, is a creative collective of thinkers and doers and we believe in making brands impactful and delightful.Founded in 2020, we work with brands, with a core focus on brand stories, experiences and touchpoints.Focus Areas:/Brand Strategy/Marketing and Communications/Digital Marketing/Brand Sprints/Design Sprints/Marketing Research/Integrated 360 Campaigns/Experience Design—/Our focus verticals are Education, IoT… Show more YBE Creative House, is a creative collective of thinkers and doers and we believe in making brands impactful and delightful.Founded in 2020, we work with brands, with a core focus on brand stories, experiences and touchpoints.Focus Areas:/Brand Strategy/Marketing and Communications/Digital Marketing/Brand Sprints/Design Sprints/Marketing Research/Integrated 360 Campaigns/Experience Design—/Our focus verticals are Education, IoT, Telecom, Customer Experience Management, Real Estate Management, Hospitality, Healthcare, Social Media Platforms, Food & Beverages and Sustainable Development./Our clientele is spread across the USA, UK, France, Africa, Australia, Dubai, Singapore and India/Our values: Genuine, Creative, Expressive, Empathy, Progressive, HarmonyWebsite: www.ybecreativehouse.com Show less

/Handling two core elective papers for the marketing students “Digital and Social Media Marketing” and “Integrated Marketing Communications”/Teaching methods include, interactive sessions, real-world case studies, spot assignments, debates, group discussions, field-study and presentations/International students batches include exchange students from KEDGE Business School, France and NEOMA Business School, France, -- students have been part of both electives **Reference:… Show more /Handling two core elective papers for the marketing students “Digital and Social Media Marketing” and “Integrated Marketing Communications”/Teaching methods include, interactive sessions, real-world case studies, spot assignments, debates, group discussions, field-study and presentations/International students batches include exchange students from KEDGE Business School, France and NEOMA Business School, France, -- students have been part of both electives **Reference: liba.edu/visiting-faculty/ Show less

Digital Marketing Capsule Course

* Brand Strategy and Creative Marketing* Global marketing for Pramati and its sub-brands * Corporate Social Responsibility and Corporate Communications * Coordinator of the annual "Global Innovation Challenge"* Agency & Vendor Management* Employer branding strategy and collaboration with the HR department* Branding and marketing ownership for Events, Conferences and Talks* Digital Marketing Managment

/Product Innovation Strategy/Product Marketing of a startup CRM/End to End digital marketing management (Outreach, Search, Automation and Social)/Implemented and managed the marketing automation platform (Hubspot) into the business for optimal marketing and marketing qualified lead generation

/Oracle CRM business expert /Pre-sales and market research for the field marketing team/Response to RFIs/RFPs

Project 1: Logica’s Eureka-The project was the branding and promotion of a Logica event that was branded as Logica’s Eureka (Ideas that can spark you life). An industry academia collaboration and an innovation challenge where final year engineering students work on an idea provided by Logica and which could be a commercially viable venture. Through this program students will be benefitted by mentoring, job opportunities at Logica and exciting cash prizes. Benefits to Logica are brand awareness,… Show more Project 1: Logica’s Eureka-The project was the branding and promotion of a Logica event that was branded as Logica’s Eureka (Ideas that can spark you life). An industry academia collaboration and an innovation challenge where final year engineering students work on an idea provided by Logica and which could be a commercially viable venture. Through this program students will be benefitted by mentoring, job opportunities at Logica and exciting cash prizes. Benefits to Logica are brand awareness, potential to obtain prospective employees for Logica and moreover that one idea that can be that game changing venture for Logica.Project 2: Logicampus – Prepared and presented the internal and external proposal for Logicampus, an industry academia collaborative initiative to tie up with IIT-Madras for Research and Development. Branded Logicampus – tagline (Let’s collaborate to innovate) and presented the same to the top R&D personnel at IIT-Madras. Show less

• Worked on optimisation of the Oracle E-Business Suite application’s with customizations technically as well as functionally on the financial modules, supply chain management, inventory management, investment banking and purchasing modules.• Effectively managed the client engagement and interaction function, clients being from the USA and Australia.• Proactively worked on deliverables based on client requirements.• Functional trainer for the Rookies on the Supply Chain… Show more • Worked on optimisation of the Oracle E-Business Suite application’s with customizations technically as well as functionally on the financial modules, supply chain management, inventory management, investment banking and purchasing modules.• Effectively managed the client engagement and interaction function, clients being from the USA and Australia.• Proactively worked on deliverables based on client requirements.• Functional trainer for the Rookies on the Supply Chain modules of Oracle E-Business Suite. Show less