Anthony Volpe Email & Phone Number

• CMOs delivering growth for startups via innovative fractional CMO, brand, and marketing services.
• Atlético de Madrid Summer Camps - Grew revenue 225% via new paid social, SEM / paid search strategy.
• Big Time Speedway - Grew revenue 135% via new microsite, SEM / paid search, social media, event ticketing.
• Classic Car Center - Grew highest-value customers by 15% via new targeting, SEM / paid search, microsite.
• Global Vision Eye Care - Grew operational efficiency by 15% via new digital documentation & scheduling.
• LS Swap Masters - Grew new business revenue 105% via new microsite, paid search, events, partnerships.

Chicago, IL, US

• Led a globally-distributed 10-member team, 5 agencies, & $18MM annual marketing budget to globally market Mode Mobile, Mode Earn App, Mode Earn Phone, EARNFT NETWORK, including user acquisition (SEO, SEM, mobile ads.
• Revenue Generation: Helped increase sales revenue from $10MM ARR (May ’21) to $36MM ARR (March ’22).
• Development of Brand Architecture & Naming: Designed and led the new brand architecture and rebranding of the name of company (Mode Mobile) and all products (Mode Earn App, Mode Earn Phone, Mode Earn Club). ++++ EARNED.

San Francisco, California, US

• Drove largest revenue in company history ($22MM ARR), hit ROAS target, & decreased Google CPL by 14% with $10MM budget.
• Selected, integrated, & onboarded new marketing automation vendor, combining e-mail & SMS text journey systems.

San Jose, CA, US

• Grew revenue by 350% by B2C marketing (car enthusiasts) & B2B marketing (mechanics, shops, experts).
• Established marketing from zero – Brand, CRM / automation, segmentation, SEM, paid social, social media, events, PR.

• Drove 400% increase in revenue at convenience store retail accounts through PR, events, CRM / marketing automation, social media, sales enablement.
• Created brand positioning, brand packaging, marketing strategy, retail channel, and event marketing programs.

• Grew revenue from $0 to $35MM ARR in 1 year via new strategies and programs around affiliates, brand, e-mail, mobile, SMS / text, paid social, programmatic, SEM / paid search, SEO, social media, programmatic, video.
• Recruited & grew marketing team from zero to 14; implemented all Adobe Marketing Cloud stack from scratch.

Malta, MT

• Led a team of 40 marketing staff (34 in Europe, 6 in U.S.) and 7 agencies (CitizenHawk, Fearless, Havas Formula, KCSA, Marketing Maven, Spark Growth, Social2B) on brand, offline, digital, lifecycle marketing, mobile.
• Revenue Increase: Helped to increase revenue from $110 million in 2012 to $170 million in 2015 (55% increase) over 3 years.
• Digital Marketing Shift: Shifted focus solely from acquisition to combination of acquisition / retention which increased average customer lifespan for main online dating brand by 5.5 days and lifetime value (LTV) by.
• Launch of TV & Radio Ads: Increased brand awareness by 9 points for main brand in 2 years.
• Named & created digital launch strategy for company’s 1st online social travel product, TripTogether.com.
• Opened Manhattan, NYC office and built marketing team there to 6 members.

Austin, Texas, US

• Led a team of 3 in program design of brand, ABM, digital sales enablement, marketing, lead gen, web dev. efforts. Coordinated efforts to ensure consistent customer experience across touchpoints; working collaboratively.
• Brand, Positioning, and Messaging: Launched SaaS business by developing brand strategy & marketing programs, including naming of main new technology product (TripPro).
• New Website & Portal: Developed new prospect website, new customer SaaS eCommerce portal (a 1st at CA).
• Demand Generation: Crafted marketing programs that accelerated customer acquisition by software sales groups by 15%.

• Led a team of 6 to develop all brand, marketing strategy, integrated campaigns, advertising (TV, magazine, newspaper, radio, digital), sponsorships, licensing, promotions, editorial, merchandising, social media, and.
• Marketing Budget Optimization: Made $120 million budget through newly-formed marketing mix modeling using OMD Brand Science services.
• Ad Award: Received ad industry’s 2011 Effie Award for effective use of integrated TV / PR / social campaign using McKinney, Vollmer PR, ClickHere, and OMD.
• Delivered Breakthrough Advertising: Marketing launch of Top Secret Hotels resulted in higher than industry average brand recall (+11%) and message recall (+9%) scores, and 290% higher than goal in sales volume.
• Total Brand Re-Positioning: Incorporated higher-order emotional ties to why people travel in all marketing.
• Licensing Program: Built from $30k to $300k in revenue (10x increase), increasing free brand awareness ($1 million of free brand extension value) and adding profitable revenue stream. Over 100 SKUs of.

San Jose, California, US

• Led a team of 3 in program design of brand, ABM, digital sales enablement, marketing, lead gen, web dev. efforts. Coordinated efforts to ensure consistent customer experience across touchpoints; working collaboratively.
• Brand, Positioning, and Messaging: Launched SaaS business by developing brand strategy & marketing programs.
• New Website & Portal: Developed new prospect website, new customer SaaS eCommerce portal (a 1st at CA).

San Jose, CA, US

• Led a team of 4 to develop marketing strategy, integrated marketing launches, and planning for all buyer and seller audiences at eBay, eBay Motors, eBay Private Marketplace, and Half.com; co-developed all digital.
• Developed new ways to reach new audiences; new approaches adopted for planning & optimization.
• Introduced and led marketing mix modeling (MMM) / econometrics analysis (a 1st at eBay) to determine eBay’s optimal marketing budget & marketing mix.

San Jose, CA, US

• Managed a team of 1 to develop marketing strategy, integrated marketing launches, and planning for all buyer and seller audiences at eBay Motors; co-developed all digital marketing, lifecycle marketing, magazine.
• Introduced and trialed new decision-making prioritization software and process (Decision Lens) in eBay Motors that significantly improved marketing strategy and planning, and which was later adopted by eBay corporate.
• Successfully launched mass market vehicle buyer & franchise vehicle dealer campaigns at eBay Motors to expand product offering of eBay Local Market to new target audiences.++++ ONLINE MEDIA COVERAGE ++++- AnandTech.

Santa Clara, California, US

• Developed the global marketing strategy for products for consumers in emerging markets --- all markets outside of the U.S., Canada, and Western Europe, i.e. Brazil, Russia, India, China, Mexico, etc. --- and products.
• Worked jointly with the advertising, retail, CMR, messaging, branding, and Geo teams to develop the 2H’06 “Grey Box” campaign containing TV, print, online, out-of-home, and retail assets for an on-time launch in all.
• Successfully led a worldwide taskforce on the emerging markets campaign improvements project, which ratified my innovative strategy and plan of creating a cohesive (sales and marketing group-wide), integrated.
• Closely aligned with the research team in developing the 2H’05 campaign metrics, incorporating a new holistic campaign tracking program into our 2H’06 EM campaign, and leading the team in helping to develop a naming.

Santa Clara, California, US

• eCommerce Improvement: Conceived of, and implemented, the complete re-design and re-architecture of the entire WTB site (totaling 127 pages, including 77 completely new, add’l pages, a new left-hand nav, and new home.
• Drove significant improvements, including Customer Satisfaction (up 16%), Look and Feel (up 25%), Navigation (up 15%), Content (up 8%), Functionality (up 8%), Product Browsing (up 16%), Product Information (up 15%).
• Managed key vendor, Channel Intelligence (CI), driving them towards advancements that contributed to increased customer satisfaction, including a critical tool enhancement in PC Configurator v.2 (integration of.
• Successfully launched 2 new product categories (Boxed Server Boards & Boxed Server Processors) and 2 new tools by CI: PC Configurator v.2 (adding attribute search functionality), SKU Maintenance (adding Intel ability.
• Managed negotiations and improved contract conditions with CI, including a $35,000 price reduction while maximizing available global coverage across ten countries.
• Performed 1st-ever SEO on Intel.com consumer pages, with complete site optimization of WTB resulting in a 215% increase in WTB search traffic with the largest number of monthly hits ever from Google (2,450).

Santa Clara, California, US

• Managed the creative, messaging, production, database management, marketing automation, e-mail delivery, analytics, legal, branding, strategic aspects, and 3 external agencies (Modem Media, Digital Impact.
• Managed 1st-ever Intel Home Computing (IHC) sweepstakes for the P4P/Windows XP promotion, garnering highest-ever number of visits (191,583) and highest CTR (8.13%) for any IHC Newsletter.
• Initiated, led, evaluated, negotiated, and finalized search and contract of new agency, resulting in a $619,000, or 70%, reduction in annual fees, and a shortened production process of 4 weeks (vs. previous 6 weeks, a.
• Initiated and developed the re-design and re-naming of the newsletter to Intel Tech Wire (both which were further adopted worldwide by APAC and EMEA geos), helping to increase gCTR by 51.9% (old format/name: 2.41%; new.
• Increased traffic by 570,022 gross clicks, and increased customer impressions through 19,855,992 e-mails delivered and 4,494,994 HTML e-mails opened (27.6% Open Rate) in 2001.
• Despite a 38% increase in number of online newsletter issues delivered (2001: 8  2002: 11) and an 8.7% increase in the number of total e-mails delivered vs. in 2001, reduced overall annual cost of program by 53.7% (by.

Master Of Business Administration - Mba, Empasis In Marketing

Bachelor Of Science - Bs, Business Administration, Empasis In Marketing

School Of Literature, Science, & The Arts

High School Diploma