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Dynamic communications leader with international experience developing and executing strategies that amplify the voice of an organization, build exposure, engage target audiences and improve corporate image. Unique ability to tell the right story, develop the right angles, cultivate partners and select the right platforms and channels to achieve the goal. Advanced expertise developing world-class Corporate Social Responsibility programs. Masters in International Relations.It's all in the story. You learn a few things in 15+ years on a career track that takes you from Montreal to Amsterdam, Ottawa, Paris and Toronto (with a toe dipped in the water in NYC for good measure). As a communications professional I appreciate and understand the power of advertising. But the magic lies in the story, where our curiousity and creativity are fueled. Whether you want to be a thought leader, or simply want to sell more soap than your competitor, in today’s consumer centric world “telling” people how to feel (or what to buy) doesn't cut it. We're looking for experiences. Affirmations to our own feelings. Stories of people and places. Whether we tell that story on tomorrow's fishwrap, or over the airwaves, in pictures, or in 140 characters (or all together) is secondary, It's the story. Our story. The narrative that counts. I have made commercials with racecars in them. I have written international policies for fortune 500 companies (Randstad). I have been the liaison between public, private and non-profit sectors for the United Nations (RIO +20). I have worked with BIG clients in a “boutique” PR agency and I have helped turn a tree hugging foundation into an innovative award-winning environmental community centre; a sandbox where ideas are explored and tested. A green technology showcase in a beat-up industrial shell (Evergreen Brick Works). We all have a story to tell. And I'm keen to hear it, and help you give it a voice.
Freelance
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Strategic Communications AdvisorFreelance Mar 2023 - PresentGreater Toronto Area, CanadaEmpowering social purpose organizations to share their world-changing ideas and stories
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Associate Director, Marketing And CommunicationsThe York School Aug 2018 - Sep 2022Heart Of TorontoTelling the world that The York School is progressive, contemporary, international, urban and unique one story at a time (including lot's of imagery). -
Communications, Marketing & Public Relations ProfessorHumber College Sep 2015 - Oct 2018Toronto, Canada AreaDevelop and teach multiple concurrent Marketing and Communications courses to 160+ upper-year students per semester across three programs. Develop all curricula, select case studies, and facilitate all classes.• Courses include: Strategic Communications, Integrated Marketing-Communications, Public & Media Relations, Internal Communications, Corporate Social Responsibility, Government Relations, Culture & Diversity in Communications, and Communicating Change -
Manager, Public Relations & Communications OutreachEvergreen Sep 2009 - Aug 2015Toronto, CanadaLed the communications, PR, media relations and outreach that helped establish Evergreen as a world leader in urban sustainability. Defined the strategy to establish the brand, tell its unique story, build awareness, and secure local, national and international partnerships and media exposure. Highlights include:• Created and executed a multi-platform communications strategy directly aligned to Evergreen’s 4-pillar mission • Generated major earned media features with Financial Times, National Geographic (2x), CBC, Global Television, CTV and others – achieved 1000+ domestic and international articles/broadcasts in 2013 alone generating over 40 million unique views with an advertising value equivalency of $17M• Cultivated key strategic partnerships with local, national and International entities to expand exposure, advance sustainability agenda, increase media attention, build loyalty and increase overall brand awareness• Secured speaking opportunities to position the executive team as thought leaders with top global leaders and organizations including the United Nations, Richard Louv, Thomas L. Woltz and others • Provided the strategic and editorial support for Evergreen’s digital strategy and web presence • Drove all internal communications to engage employees, curate and cultivate the right culture and develop staff as ambassadors for the brand -
Senior Accounts ManagerPalette Pr Apr 2008 - Dec 2008Toronto, CanadaStrategized, pitched and developed media relations, sponsorship and corporate social responsibility messaging for an existing portfolio of corporate clients including P&G, Canadian Management Centre and others. -
Manager, Corporate Communications RandstadRandstad Sep 2004 - Feb 2008AmsterdamDirected internal/external communications, marketing, CSR and sponsorship activity for this €6 billion global corporation with 20,000 employees across 20 countries. Recognized for implementing many critical “firsts” and successfully aligning the culture and values of the organization across all global operations. • Built their 5-year strategic communications plan to standardize the messaging internationally and launch their corporate social responsibility program • Created and championed new corporate social responsibility practices, and tracked progress against 15+ United Nations Indicators the Global Reporting Index • Managed principle sponsorship properties with WilliamsF1 Formula One Race Team, Clipper ship StadAmsterdam and the round-the-world Volvo Ocean Race• Provided communications counsel to the executive team and board of directors, identified media and event opportunities and provided key messaging, speaking notes, etc.• Introduced the first internal employee survey distributed to 20,000 staff in 20 countries speaking 13 languages• Formalized the company’s CSR platform and reported on global activity – enabled successful listing on Dow Jones sustainability index 4 years in a row -
Manager Sustainability Executive Roundtable At Centre For The Mgmt Of Environmental ResearchInsead Feb 2003 - Sep 2004Fontainebleau, FranceLed a series of executive sustainability roundtables and workshops that laid the foundation for the emerging Centre for the Management of Environmental and Social Responsibility. Efforts ensured INSEAD’s commitment to sustainability and the permanent inclusion of CSR content within their business curriculum.• Developed case studies and conducted interviews on salient CSR and tech issues with Oracle, EDF, Siemens, Unilever and others – Oracle cases won European Case Clearing House Award (2004) -
Communications Officer, Energy Programme At Division Of Technology, Industry And Economics, UnepUnep 2001 - 2003Paris, FranceServed as stakeholder liaison/communications officer on global sustainability issues for the UN. Highlights include:• Developed 10 papers presented at the Rio+10 World Summit on Sustainable Development in Johannesburg and organized high-level events in South Africa, Paris and New York• Wrote articles and served as Guest Editor for the UNEP Newsletter, authored and edited key publications including “Financing Sustainable Energy” -
Senior Communications And Policy AdvisorEnvironment Canada Jan 1996 - Sep 2001Gatineau, Qc (Ottawa)Developed strategic communications tools for government Ministers and senior management on critical environmental issues, and served as the point of contact for media, stakeholders and partnering government offices. • Developed all communications for Canada’s negotiating position on international air quality issues• Created the communications strategy to support the cross-Canada launch of its annual Environment Report• Served as Mediator between policy makers and stakeholders from multiple sectors including mining, agriculture, NGOs, and First Nations
Anthony Westenberg Skills
Anthony Westenberg Education Details
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International Relations -
Geography
Frequently Asked Questions about Anthony Westenberg
What company does Anthony Westenberg work for?
Anthony Westenberg works for Freelance
What is Anthony Westenberg's role at the current company?
Anthony Westenberg's current role is Strategic Communications Advisor telling stories of big ideas in bite sized pieces.
What is Anthony Westenberg's email address?
Anthony Westenberg's email address is an****@****ail.com
What is Anthony Westenberg's direct phone number?
Anthony Westenberg's direct phone number is +141683*****
What schools did Anthony Westenberg attend?
Anthony Westenberg attended University Of Amsterdam, Mcgill University.
What skills is Anthony Westenberg known for?
Anthony Westenberg has skills like Strategic Communications, Public Relations, Corporate Communications, Media Relations, Press Releases, Internal Communications, Marketing Communications, Event Planning, Public Speaking, Social Media, Event Management, Nonprofits.
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