Digitalization，New Retail， Digital Marketing，Ecommerce Sales and Marketing

SocialLab is a leading creative agency company on digital marketing, especially well known on social network maintenance and hot topic/event creative. We serve industry‘s top brands like MacDonald，Durex and Converse, as well as e-commerce players like JD and APPs like ONE. Visit our site on www.socialab.com.cn and learn more about SociaLab.

In charge of ecommerce business for a variety of beer brands like Budweiser, Corona, Stella, Hoegaarden, Leffe and Harbin.Work on ecommerce strategies and planning, leading the team to achieve #1 market share on Tmall, JD and YHD in short time.

Initiate ecommerce business strategy; Map out ecommerce full year calendar. Build strong partnership with key B2C players as direct key account and develop strategies with customers. Lead TMALL opening project, cooperate with digital team, brand team, agencies and TAOBAO operating distributor. Develop new channels and opportunities; manage ecommerce DB to cover new business. Key players monthly promotion activities planning, negotiating and implementing. Control trading terms and promotion budget for all ecommerce customers and distributors. Work with multi-functional team such as Brand team, trade MKT and Supply Chain, integrate all department resource to deliver sales target. Work close with digital team on creative SNS interactive promotion with EC, bring fans number and consumer engagement via brand WEIBO

Ecommerce Champion