- Successfully executed and managed 4+ accounts simultaneously, leading to an increase in brand awareness.- Drove a substantial growth in impression share from 76% to 97%.- Achieved a 488% increase in website traffic and a 346% improvement in conversions while maintaining a 16% lower CPC in competitor campaigns.- Optimized data collection and analysis for informed decision-making.

- Executed and managed 24+ paid search and paid social campaigns in the same period of time which increased brand awareness by 30%- Over-achieved 120% of the revenues KPI on the LEGO Duplo Meta campaign- Planned, analysed and optimised performance campaign for 6+ accounts (Key: Carlsberg, LEGO, ASICS, Esprit)- 30% time saved by effectively developing reports- Liaised with internal teams and external partners for multiple campaigns, worked out timelines and maintained quality standard- Monitor the goals and KPIs to ensure on-time and complete delivery of the campaign by conducting weekly checkups and monitoring campaign performance in Meta and Google Analytics- Managed and directed the setup and execution of digital marketing campaigns, ensuring alignment with strategic objectives and optimizing for maximum ROI

- Prepared 15+ social post copies per week- Managed social media campaign for Sony Hong Kong and NowE (Hong Kong entertainment and sports broadcast)- Organised event and video shooting for Sony's product campaign which achieved 140% brand awareness- Maintain good client relationships through swift responses and support for each client Prepared reports to clients and listened to customer needs to identify and recommend the best services- Ensured timely content production, and aligned with campaign schedules- Tracked expenditures, and optimized allocation for cost-effective marketing strategies