Anna Timofeeva Email & Phone Number

Tbilisi, Georgia

• Transformed 3 online schools into high-performing units, achieving a collective monthly revenue of 130M by implementing rigorous financial and operational strategies that prioritize sustainable growth. (Psychodemia and Moscow Digital School)• Implemented data-driven product development, creating a unified business model across the wellness cluster that enhances decision-making and optimizes costs. Built end-to-end analytics to drive insight-based improvements in product offerings.• Drove Financial Health and Transparency by developing and overseeing unit economics, P&L management, cash flow, and income statements, ensuring every product aligns with Ultimate Education’s growth objectives.• Expanded the Cluster’s Market Presence by establishing strategic partnerships, organizing high-impact events, and conducting thorough market analysis to continuously adapt to industry shifts and identify new growth pathways.• Wellness Cluster at Ultimate Education (Psychodemia, MIIN, Moscow Digital School)

• Boosted ROI from 150% to 250% in one year through strategic planning and operational expense optimization. • Increased annual revenue by 20% by implementing a data-driven product development approach and expanding the product portfolio from 5 to 45 offerings in two years. • Enhanced COR for flagship programs from 75% to 95% by introducing Power BI analytics and restructuring the educational department. • Improved CRR from 60% to 87% by launching initiatives such as a professional development institute, career center, referral programs, research labs, and student/alumni communities. • Generated over 6M net profit in 6 months through B2B initiatives, including partnerships with Yandex and X5 Retail Group.

Москва, Ru

• Grew revenue by 20% by launching products targeting new customer segments.• Achieved breakeven for the “Internet Marketing” product line within 4 months by launching 3 new products and optimizing expenses.• Increased the average transaction value by 20% through a collaborative sales strategy with the sales team lead.• Halved product development time (from four months to 2) by implementing a data-driven launch system.

New York, New York, Us

• Increased marketplace sales by 30% in 6 months by building a marketing strategy and sales framework• Participated in the end-to-end development of a mobile app in collaboration with the design and development team.Mobile marketing:Developed marketing concepts and positioning strategies.Worked with designers on the UX/UI of the product.Conducted casdev for roadmap planning, sprint task allocation, and deadline tracking.Implemented analytics in the application, set goals, and collaborated with targeters on targeted advertising campaigns. Monitored campaign progress and budget allocation.Result: Fully developed Faradise augmented reality furniture shopping mobile application (IOS/Android). Restructured the application's workflow, introduced new features to simplify the purchasing process, and increased sales by 30%. The number of installations increased by 60% over the product's lifetime. Reduced CPC from 200 rubles to 130.Web marketplace marketing:Participated in architecture creation.Worked with designers on the UX/UI of the marketplace.Conducted competitor analysis and interviews with potential clients.Created a promotion strategy that included creating subsidiary products and hypothesis testing.Conducted marketing audits and implemented changes to increase conversion rates.Collaborated with contractors to set up and launch contextual and targeted advertising.Engaged users through loyalty programs, brand collaborations, and content marketing.Created and launched auto funnels.Utilized CPA networks.

LifeStream is a digital television platform that created its own product called "Watchka," a digital TV set-top box. My task was to introduce the product to the market for individual use.Marketing strategy (including rebranding, positioning, and a product roadmap for the first 6 months post-launch).Website creation for customers, including the integration of marketing and purchasing tools within the product itself (from prototype to design, analytics setup, SEO optimization).Advertising strategy - Google Adwords/Yandex Metrica/Facebook, Instagram, VK, launching the first advertising campaign, and lead generation.Behavioral factor analytics, making adjustments to the strategy and product accordingly.Result: Launched a product in a new market, attracting over 5,000 users within the first month of launch. The project was later decided to be suspended by the company owners.

Vitória, Espírito Santo, Br

Developed and implemented marketing strategies for product promotion.Analyzed competitors and worked on the Unique Selling Proposition (USP).Managed email marketing, including setting up mailing services, preparing newsletters, base segmentation, and strategy implementation.Handled social media management, including content preparation, collaboration with designers on creatives, and implementing SMM strategies.Organized and conducted webinars, prepared webinar scripts, webinar rooms, and speaker presentations.Wrote articles for various online publications.Developed strategies for working with company partners.Prepared and released marketing materials.Represented the company at leading exhibitions.Developed hypotheses and marketing strategies for launching products in foreign markets.Spoke at and hosted conferences such as RIF, SPIK, ConfConversion, Bitrix.Outcome: Established a marketing team, prepared and implemented the company's marketing strategy for the upcoming year, consistently exceeding lead and sales targets monthly. Assembled a team to implement the strategy in foreign markets and released 3 product versions in different languages.

Marketing/Marketing Management, General

Product Management