Antony Mazzaferro Email & Phone Number

Sydney, Australia

SCAFFAD provides innovative end-to-end signage solutions and as the studio manager, my role is to support my team of 3 designers to ensure the highest work standards are upheld and projects are delivered on time. Key to achieving this is aim is clear communication and the implementation of standardised best practices within the studio to maintain consistency and create efficiency.Key accountabilities:• Develop and deliver creative signage solutions• Schedule, traffic and… Show more SCAFFAD provides innovative end-to-end signage solutions and as the studio manager, my role is to support my team of 3 designers to ensure the highest work standards are upheld and projects are delivered on time. Key to achieving this is aim is clear communication and the implementation of standardised best practices within the studio to maintain consistency and create efficiency.Key accountabilities:• Develop and deliver creative signage solutions• Schedule, traffic and brief in all projects• Quote design time for sales team• Foster a supportive team environment• Ensure clear communication and transparency within the business• Develop, implement and maintain best-practice systems and workflows Show less

Sydney, Australia

Creating innovative signage solutions for retail graphics, corporate fit-outs, directional wayfinding, building wraps, construction, property display suites and events.

Sydney, Australia

I established FormicaGialla, Italian for yellow ant, back when I was in college and have been doing freelance jobs on the side ever since. Primarily brand identity work.

Chatswood, Sydney

Design for print and online across Cirrus Healthcare brands including Australian Doctor, Pharmacy News, Specialist Update Network and Medical Observer.Key accountabilities:• Designing Australian Doctor weekly magazine • Designing Pharmacy News quarterly magazine• Creating marketing collateral for education seminars and online modules• Provide design services for new products and projectsKey achievements:Pharmacy News brand redesign - An exciting… Show more Design for print and online across Cirrus Healthcare brands including Australian Doctor, Pharmacy News, Specialist Update Network and Medical Observer.Key accountabilities:• Designing Australian Doctor weekly magazine • Designing Pharmacy News quarterly magazine• Creating marketing collateral for education seminars and online modules• Provide design services for new products and projectsKey achievements:Pharmacy News brand redesign - An exciting project where I was given carte blanche to create a fresh look and feel for the brand including the magazine which resulted in the fresh and iconic PN brand identity.Australian Doctor Education seminars - Created a design language to use across all education seminars ensuring brand recognition and consistency as well as making it easy to create marketing collateral at scale from print and online promotion to event material and education activity forms and certificates.Hiroshima 70th anniversary website: The Fallout - A special multimedia report by Australian Doctor on the bombing of Hiroshima and the medical aftermath. My role was designing and creating the WordPress page.GPs make the difference campaign website - My introduction to WordPress front end design and animated slider creation. I really enjoyed this learning experience and was v.happy with the end result.Classified jobs overhaul - Having managed and optimised the design workflow for the Australian Doctor print classifieds in my previous role I was (ideally positioned) to assess and develop a merged workflow with Medical Observer print classifieds. The resulting merged workflow eliminated all duplication and saved all stakeholders loads of time.Medicaljobs website - This was the next step in the evolution of the classified jobs product, by creating a self-serve website for all medical professionals where employers are able to list jobs and job seekers can apply for positions available. Show less

Chatswood, Sydney

Responsible for leading a dynamic team of 5 talented designers who produced 22 different print publications and their corresponding products including advertising, newsletters, websites, award events, media kits and social media content. As the graphic designer for the Building & Architecture group I worked on BPN (Building Products News) monthly magazine, A&D/BPN/infolink websites while continuing to serve as the resident image specialist, correcting images for 32 different… Show more Responsible for leading a dynamic team of 5 talented designers who produced 22 different print publications and their corresponding products including advertising, newsletters, websites, award events, media kits and social media content. As the graphic designer for the Building & Architecture group I worked on BPN (Building Products News) monthly magazine, A&D/BPN/infolink websites while continuing to serve as the resident image specialist, correcting images for 32 different publications.Key achievements:By helping to foster a collaborative environment where the design and editorial teams could work together more seamlessly, I was able to make a positive impact which enabled our brands to deliver more engaging content and better insights to our audience.Achieved this by:• Arranging face-to-face briefing meeting• Scheduling debriefing to discuss wins/losses/ideas• Encouraging open dialogue and sharing of ideas• Creating magazine style guides to help maintain consistency and cut out the guess work• Creating live runsheet with progress status for all stakeholders• Assisting editors with image research support• Collaborating on social media campaignsLooked closely at existing design workflows and systems then established optimised and standardised best practices and processes which helped to improve efficiency. Achieved this by:• Creating google calendar to aid in print scheduling• Creating and implementing combined flat plan and runsheet online system• Authoring new material specs• Authoring PDF settings presets• Reforming ad checking workflow resulting in over 50% time-saving• Eliminating numerous redundant checking processes• Eliminating unnecessary proof printing• Creating the 'Design Toolshed' system to share design resources• Hosting 'Design Den' to celebrate successes and share ideas Show less

Chatswood, Sydney

As the resident image specialist, I corrected images for 32 different print publications. In addition to this I was responsible for analysing existing workflows and looking for efficiencies and improvements. I also provided support to my team leader as 2IC.Key achievements:• Established and maintain a high standard for image correction• Implemented colour managed workflow• Assisted with printer upgrade and integration

Chatswood, Sydney

Worked as graphic designer on various publications during this time, including Australian Doctor Medical Showcase, Australian Mining supplement R&R, Clean Scene, Franchising supplement The Profiler, Manufacturers Monthly newsletter, PACE (Process and Control Engineering), Safety In Action and Safety Show. I also provided support to my team leader as 2IC.Other accountabilities:• Prepare all supplied ads for print• Create ads for advertisers• Provide designers with… Show more Worked as graphic designer on various publications during this time, including Australian Doctor Medical Showcase, Australian Mining supplement R&R, Clean Scene, Franchising supplement The Profiler, Manufacturers Monthly newsletter, PACE (Process and Control Engineering), Safety In Action and Safety Show. I also provided support to my team leader as 2IC.Other accountabilities:• Prepare all supplied ads for print• Create ads for advertisers• Provide designers with QuickPrint and pre-press support• Maintain Fuji Xerox printer and Splash server• Organise in-house colour printing• Maintain Adstream and Adsend services• OHS committee member Show less

London, United Kingdom

Rhodes, Sydney

The role of image researcher included updating and maintaining the digital image archive and the AAP Image website as well as providing clients with a dedicated image research service.Key accountabilities:• Uploading content to digital image archive• Image correction• Captioning and key wording images• Creating web galleries for new content• Assisting image editor• Sourcing images on request• Monitoring image feed• Compiling images for client search… Show more The role of image researcher included updating and maintaining the digital image archive and the AAP Image website as well as providing clients with a dedicated image research service.Key accountabilities:• Uploading content to digital image archive• Image correction• Captioning and key wording images• Creating web galleries for new content• Assisting image editor• Sourcing images on request• Monitoring image feed• Compiling images for client search requests• Image sales enquiries• Client phone support Show less

Paddington, Sydney

Platinum Imaging was a pro photo lab catering to professional photographers as well as consumers and as the image retouching specialist, I was responsible for maintaining a high standard of output across all digital printing. Key accountabilities:• Image correction• Image restoration• Image scanning• Quoting retouching jobs• Customer service• Pro client support• Digital image printing• Maintaining Fuji photo press

Advanced Diploma, Visual Communication

High School Certificate

Activities and Societies: Rep. soccer team

Primary School