Anthony Molina Email & Phone Number

New York, Ny, Us

Waltham, Ma, Us

Spearheaded initiative to build and launch a first-to-market user data verification ad product.Collaborate with Legal and Compliance teams to optimize and document processes where US and EU/EEA law govern business practices.Vetted and implemented an Order Management System to enable efficient, sustainable business growth yielding YoY sales increase of 12%.Lead stakeholder of the Ad Sales team's Digital Transformation tasked with updating tools, products, and processes to support a digital-first revenue model minimizing at-risk revenue.Oversee 15-member Revenue Operations team comprising of Ad Product, Account Management & Operations, and Sales Support.Drive improvements to Go-To-Market strategy through optimization of Sales Materials, Product Packaging, and Client Service improving close rate by 25% YoY.Develop, innovate, and refine digital advertising products and solutions for brand partners including launching improved contextual targeting based in a Health industry-standard taxonomy.Renegotiate vendor contracts to support evolving Consumer Privacy Policies and a scaling digital advertising business.Partner with internal Development, Marketing Operations, and Data Warehouse teams to improve client services and increase our Custom Satisfaction Rating.Collaborate with Publishers and Site Platform teams to optimize medical journal/society site performance driving improvement to ad performance and authentication metrics increasing viewability and decreasing invalid traffic.

New York, New York, Us

Team Lead / Manager of Account Strategy for Liquor partnerships, with companies such as Diageo, Proximo Spirits, Bacardi Limited, and Moët Hennessy.Company lead for campaign analytics and performance insights utilizing Looker, a data exploration platform.Manage $7-10MM annually in Direct and Programmatic business for Dotdash’s Home/Food/Beverage team including four of the top 10 Dotdash advertisers.Maintain campaign revenue forecasts to minimize RAR (revenue at risk).Organize and head strategy meetings with stakeholders from Product, Ad Operations, Programmatic, and Revenue Analytics teams to optimize campaign performance.Oversee post-sale processes such as custom content development, third party data segment integration and reporting, PMP deal creation, and campaign optimizations.Partner with Editorial and Content teams to develop new brand partnership opportunities.

New York, New York, Us

Team lead for data analytics and performance campaign monetization using Looker, a data exploration platform.Ideated, strategized, and developed digital media and content integration plans in response to RFPs for clients like Cigna, Citi, E*Trade, Microsoft, Norwegian Cruise Lines, and Samsung.Led post-sale processes with advertisers, Program Management, Ad Ops, Editorial, and Sales teams.Developed campaign success strategies for media plans and live digital media campaigns.Analyzed campaigns to develop up-sell opportunities highlighting campaign successes.

Santa Monica, Ca, Us

Reports to VP of East Coast Partnerships.Ideate, strategize, and develop digital media, experiential, and custom content integrated plans in response to RFPs for clients like San Pellegrino, Bose, and Chase.Lead post-sale meetings with clients/agencies, Creative, Ad Ops, and Sales to plan and execute all campaigns.Manage Operations team who run successful experiential, digital, and content distribution campaigns.Partner with VP of Partnerships for pitching strategic accounts and maintaining all client relations.Spearhead productization of integrated partnership capabilities.Oversee deck development by Marketing team for new partnership opportunities and company merger.

Santa Monica, Ca, Us

OpenTable.com's Exclusive Media Agency.Developed strategy for digital media and experiential pitches in response to RFPs for clients like Cavit, Samsung, and Amazon VOD.Facilitated post-sale meetings with clients/agencies, Creative, Ad Ops, and Sales to execute all plans.Managed successful experiential and digital campaigns across many KPIs including brand awareness, conversions, engagement, CPA, and CPCV.Maintained New York agency relationships in conjunction with sellers through agency events and team outings.Created B2B marketing materials in collaboration with Sales and Marketing teams.

New York, Ny, Us

Produce and manage all MNI Targeted Media B2B marketing materials for agencies in the New York Metro market such as Assembly, Deutsch, Havas, OMD, and Zenith.​Develop strategic proposals for clients such as AT&T, Citi Enterprise, NYSE, Related Companies, and Rolex.Collaborate with 3rd-party data providers for custom targeting on programmatic and ad network plans.Support Director of Advertising and sales team of seven to generate over $18 million in revenue.Devised plan for the New York and New Jersey social media initiative.Manage the New York Metro Twitter and Vine pages.Coordinate bi-annual Blitz for top executives, which includes over 30 sales meetings, agency-wide marketing, events, and an evening celebration with over 100 clients.Organize and host monthly client and agency events for all portfolios.

San Jose, California, Us

Maintained campaign schedules, trafficked materials, and tracked digital ad performance on international websites such as graziamagazine.it, readersdigest.ca, and theaustralian.com.au.Executed campaign wrap reports and suggested solutions for subsequent bookings.Developed and produced podcast for Panasonic Eco Solutions North America, which is hosted onrenewableenergyfocus.com.Launched and managed lead generation programs through Huson’s IT Corporate brand.Completed RFPs and nurtured advertiser/publisher relationships for multiple portfolios.

San Jose, California, Us

New York, Ny, Us

Facilitated client, account team, and creative team status updates while managing projects between these teams.Maintained budget of three Nestle Ice-Cream brand accounts.

New York, Ny, Us

Developed competitive analyses for foundation and development of pitches.Facilitated pitch team meetings in-office and on multiple business trips.Reviewed deck and other pitch materials.

New York, Ny, Us

Conducted web research regarding global gender inequities in education for TIME event.Compiled binder for U.S. offices describing recent advertising partnerships.Created, maintained, and distributed media kits.

Product Manager Certificate

Ba, Psychology, Neuroscience

Study Abroad