Founder
Current• Interviewed, assembled and guided a team of engineers through product sprints, emphasizing agile methodologies and iterative design. • Collaborated with software developers and cross functional teams to build Beta.• Marketing: marketing strategy, mood boards, clothing designs, product designs, and content to market the brand while collaborating with a team of content creators (over 14K across social platforms). • User research: Conducted interviews, A/B Testing, made personas, sitemap, journey map, competitor analysis, user flow• Made wireframes, lo-fi prototypes, mockups, design system, interactive hi-fi prototypes