- Created and developed the @nikeparis organic social strategy and content best practices, continually optimizing for platform updates and evolving business priorities.- Strategized and developed the paid media offense with agency partner to drive top of funnel brand messaging and lower funnel membership conversion & growth.- Established key channel principles in order to build and grow an engaged audience.- Introduced innovative ways to connect with our audience through playful chatbot journeys with Athletes, Content Creators and Catalysts.- Activated the Nike local ecosystem to connect to the Paris culture and build relevancy.- Led partnership between Paris social and the Global teams to find synergies across athlete plans, reactives and campaigns.- Built data reports to share with the cross-functional team and optimize future campaigns.- Managed a +1M€ budget for social activations.NOTABLE ACHIEVEMENTS - Developed the social journey for Victor Wembanyama’s NBA draft journey : 6 posts, 560k Engagement, 4.3M Reach.- Created the announcement journey for the Inox x Nike partnership : best performing content ever on @nikeparis (+900k Engagement, +5M Reach, +25k Followers in one week).- Launched the FFF EC24 Kit with Victor Wembanyama on @nikeparis : 480k Engagement & 3M Reach.- Grew the @nikeparis account by 190k followers.- Developed and executed the "Nike au Centre Pompidou" campaign strategy on the ground.

- Led social concepts and creative development for campaigns and always-on moments.- Produced and edited social content with both products and PUMA players on shoots (Neymar Jr., Kingsley Coman, Sara Björk, etc.).- Executed the strategic approach for seasonal campaigns.- Created social campaign playbooks for countries applications.- Assisted the team in consumer sell-through marketing activities.- Supported in product management for seasonal photo and video shoots.- Coordinated operations with external agencies.- Led specific campaigns from start to finish.NOTABLE ACHIEVEMENTS- Created the most viewed video on any PUMA channel ever : 716k likes / 14.2M views.- EURO 2020 on @PUMAFootball : 41 posts in 30 days, 2.8M total engagement.- Directed the launch campaign for the First Mile Pack.- Directed some of the world’s best football players : Neymar Jr., Kingsley Coman, Ingrid Engen, Fridolina Rolfo, Sara Björk....& more.

Content production for ACCOR, Ornikar, CBA, Lydia, LOSC, Mercure Hotels, Héro, France Galop.

Launched a new product in France: a pedal-operated hydro-alcoholic gel dispenser.- Recruitment of a team of 7 sales representatives- Creation of all documentation and product sheets- Launch of sales processes- Commercialization strategy- Management of sales representatives

- Content production- Cross-channel distribution of different contents (website, social media, newsletter, e-mailing, etc.)- Competitive intelligence- Community engagement - Communication strategy

Sales advisor for the summer period. Window display, stock management, custom orders.

Development of the company's communication:Creation of a graphic charter, a brochure, exhibition posters, a company film...General objective: to modernize the company's image