Lead, develop and manage multichannel digital marketing strategy for online growth.Scope of work:Brand / Digital marketing strategyE-commerce growth strategyEmail marketing / CRMPaid media advertising SEM / SEOUI / UX / CROContent managementGraphic design Website creationClients: Hiro Clark (USA)Maison Matador Agency (USA)Deflow Surf (Spain)

Lead the European Digital Marketing strategy for the key online accounts like Amazon, Zalando, Urban Outfitters or ASOS - all Boardriders brands (Quiksilver, Billabong, Roxy, DC Shoes, Element, RVCA).▸ Hands-on role in creating, executing and communicating digital strategies to strengthen brands presence on e-tail partner websites and digital channels. ▸ Create and manage the e-tail marketing calendar by brand and key account.▸ Manage content production and deliver digital marketing assets to key account and market place teams.▸ Manage e-tail marketing budget in collaboration with marketing & sale departments.▸ Build & distribute guidelines to allow key account or country managers to create digital marketing content and execute e-tail digital campaigns.▸ Look for opportunities to improve workflow & build strong & innovative campaigns.▸ Collaborate with sales, product and brand marketing teams to create the most relevant offer for e-tail channel & online key account. ▸ Work closely with brand teams to create messages and develop customized content that will drive engagement, traffic & revenue on e-tail partner platforms while making sure content is on brand once published.▸ Maintain the relation with e-tail partners & reporting teams to monitor campaign performances.

Responsible for the development & alignment of Digital Marketing strategy. Creating, executing and communicating global digital strategies to strengthen DC Shoes online performance & brand presence. (America-Europe-Asia) 

Key role in driving alignment between brand marketing team, regional marketing teams and regional digital teams through establishing clear roll out calendars, supporting communication, distribution and monitoring of digital content among all regional and global digital marketing channels.

Coordinate creation process of all digital assets, by creating guidelines, briefing and coordinating creatives, contents and technical teams and following projects. Analyse impact and effectiveness of Digital activity and educate teammates on the latest trends and best practices.

▸ Lead the global Digital strategy, creating guidelines and implementation, aligned with short-term and long-term marketing targets & strategy.

▸ Collect regional digital needs from eCom and digital marketing teams in order to provide required assets.▸Develop a digital marketing editorial calendar including assets, activation and audience.

 

▸ Create digital campaigns, playing out global stories on all digitals platforms.

▸ Establish clear objective, brief content team & agency, collaborate with developers, design UI/UX teams and SEO experts to create digital Marketing deliverables.

▸ Define KPI and report performances for each campaign. Leverage data to prioritize digital needs.▸Coordinate and align social media channel execution (Instagram, Facebook, Twitter) with regional community managers.▸ Benchmark direct and best-in-class non endemic competitors to generate new ideas & best practices in accordance with business. Develop consumer digital behavior insight and trends.

▸ Collaborate with other departments providing best practices, new tools and guidelines to maximize the potential of new digital capabilities in the organization.

▸In charge of online merchandising to optimize online store conversion and growth.▸Optimize online store navigation, UX/UI, and product presentations with developers and designers, based on analytics. (click-path, traffic, conversion, etc.)▸Build and publish online marketing content and e-commerce promotions.▸Own the seasonal buying budget of product catalog and control restock and inventory. ▸Provide reporting and analysis to support decisions.

▸Co-initiator of the start-up business and online activity.▸In charge of the website navigation, online merchandising and content publication in order to optimize e-commerce conversion and growth.▸Manage online marketing initiatives: emailing, CRM, display, SEM/SEO, paid ads, affiliates and social medias.▸Lead and execute offline marketing activations: PR, media partnerships, ambassadors and events.

▸Digital: Website management, emailing (CRM), social medias.▸Media: Planning/content for print & digital Ads. ▸Design: B2B catalogs & marketing content.

▸Digital: Website management, emailing (CRM), blog. ▸Media: Planning/content for print and digital ads.▸PR and events.