Antoine Fleming Email & Phone Number

Geneva, Switzerland

New York, Ny, Us

Growing E-Commerce, Digital Retail, CRM and Digital Marketing within Europe and Rest of the World

Plan-Les-Ouates, Geneva, Ch

- Strategy: Develop marketing strategies across the entire customer lifecycle (Acquisition, Retention, Expansion)- Management: Inspire, develop and lead a Marketing team to achieve growth goals- Customer Acquisition: Develop and oversee our customer acquisition channels, with a focus on SEO, Paid Search, Display, Affiliates, sponsored content, reviews sites, social media, PR.- Customer Retention: Ensure customers get to their 'AHA' moment quicker, churn is kept low and LTV is increased- Customer Conversion: Implement A/B tests to maximize conversion rate and lower CAC across marketing campaigns- KPI & Analysis: Own growth KPIs (MRR, CAC, LTV,...) and make informed decisions to reach business goals- Team Collaboration: Work with cross-functional teams (Tech, Product, Support) to accelerate implementation- Performance: Drive top-line results in order to hit quarterly growth targets

Genève, Ch

Pasino is the fastest growing regulated online casino in Switzerland. Pasino guarantees a unique and safe gaming and entertainment experience. Pasino belongs to the casino operator Partouche.As Chief Marketing & Digital Officer, I lead and define Digital Marketing strategies to grow the Pasino brand and propel online revenue via a mix of Digital marketing channels (Paid Search, PPC, Paid Social, SEO, Affiliates), TV advertising, DOOH and Sponsoring. Responsible for all user acquisition, client retention (CRM) and onsite promotions.Maximize online revenue with a rigorous ROI approach and campaign optimization, utilizing data analytics to optimize value proposition and customer LTV.Leading a high-performing marketing team of 11 with strong expertise in all aspects of digital marketing and CRM. My objective was to make Pasino the #1 regulated online casino in Switzerland.

Acquired by an investment fund.iKeto is a fast-growing Digital Health SaaS that helps people live healthier lives through personalized nutritional meal plans and workouts. As founder and CMO, I created, developed and launched iKeto from the ground up, growing the product to >50,000 subscribers in 18 months, with 72% of customers reaching their health goals.Oversaw all aspects of product strategy and digital marketing, I drove strong, profitable growth of the platform, leading advertising campaigns (Paid Search, Display, PPC, Native, Affiliates) and utilizing marketing data and analytics to optimize value proposition and customer lifecycle. Key successes have included boosting paid search and display ROI by 210% and sales by 85% through demographics and consumer segmentation, and campaign optimization, increasing CVR by 75% through rigorous A/B tests, on-site optimizations, and created email marketing campaigns for customer segments that increased CVR by 37% and boosted retention by 26%.My digital product strategy pivots on continuously improving the customer-centric value proposition, and recent highlights included increasing LTV by 67% and reduced churn rate by 22% with new value-added services and improved customer service, such as nutrition coaching, additional meals, and exercise videos.I led a high-performing team of six, via a flexible operating model that enabled significant pace whilst optimizing margins.

Luxembourg, Lu

DNXCorp is a European leader in internet entertainment services, and utilizes DAgency as its subsidiary and marketing powerhouse.Leading marketing across all channels, I doubled annual revenue to €30M in four years, defining an ambitious marketing strategy that grew brand recognition and sales globally via Google Ads, Affiliate Marketing, Display, RTB, Social, SEO, TV and Events.I drove 27% year-on-year marketing ROI improvement through a rigorous approach to campaign optimization, CRO and segmentation; this included 78% growth in new customers via paid search, 23% of LTV through a customized loyalty program, and 56% growth in CTR of email campaigns. In addition, I quadrupled the number of active markets to 24.Leading a high-performing marketing function with deep expertise across channels, I was fully accountable for performance management, and drove consistent outperformance of margin-based KPIs.I was thrilled to win a Google Partner Award, ranked favorably for budget spent, qualifications, and conversions generated.

Luxembourg, Lu

I headed Affiliate Marketing for DNXCorp, creating three affiliate programs from scratch that grew the channel to the #1 marketing contributor by revenues and margin.This included winning and managing 22,000 affiliate accounts through top promotion campaigns and B2B events that generated €15M annual revenues, with affiliate methods and techniques spanning paid search, social media, SEO, blogging, coupons, and email marketing. In addition, launched an innovative white-label solution that grew affiliate revenue by 18%.

Santa Barbara, California, Us

Commission Junction is a leading online advertising company owned by Publicis Groupe, focused on affiliate marketing.I joined Commission Junction’s newly established French business to grow affiliate marketing revenue from scratch, and rapidly built a pool of 15,000 affiliates which generated €10M, leading all strategic and operational aspects of partner acquisition and account management.In addition, I led a B2B marketing strategy that built Commission Junction’s brand awareness and affinity in France.

PF SA is a golfing apparel and accessories retailer.As Marketing Project Manager, I built e-commerce strategy from the ground up, drove double-digit B2B sales growth and launched the first direct-to-consumer channels.

Leading Digital Business Transformation

Strategies That Build Winning Brands

Strategy In The Age Of Digital Disruption (Digital Transformation & Innovation)

Leadership & Strategy

Msc, International Marketing

Ba, Marketing & Management

Baccalauréat, Economics