Antoine Fleming Email and Phone Number
Antoine Fleming work email
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Antoine Fleming personal email
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I am a passionate and results-driven Marketing leader with ~20 years driving business growth and profitability through tailored marketing strategies, customer acquisition & retention, brand development, customer centricity, and data-analytics across B2C sectors. I bring an expertise in marketing channels throughout the entire customer journey and I have a proven experience for assembling and guiding cross-functional teams.Most recently, I am the Senior E-Commerce & Digital Manager at Vilebrequin. I oversee all aspects of E-Commerce, Digital Marketing, CRM, Budgeting and Growth to maximize sales, profitability, and develop brand recognition.My expertise includes:⬥ Digital Marketing Strategy – transforming sales and customer acquisition success through development and execution of digital marketing roadmaps that drive brand awareness and sales growth. This includes new campaigns and product launches, and new market entry in start-up and established environments.⬥ Digital Marketing & Analytics – translating customer insights and data analytics into business growth, and propelling margin through a rigorous data-driven, analytical approach, with a wealth of expertise in optimizing customer lifetime value, cost-per-acquisition, and campaign conversion rates.⬥ Product Development & Management – creating, launching and managing innovative digital products with value propositions underpinned by market research and insight, and best-in-class user experience. ⬥ Digital Marketing Thought Leadership – subject-matter expert to board level on digital transformation, innovation, omnichannel, marketing, data, product and customer experience, driving step change in digital mindset and connectedness of organizations.I am always interested in connecting with individuals who share my professional interests – contact me via LinkedIn.
Vilebrequin
View- Website:
- vilebrequin.com
- Employees:
- 486
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Senior E-Commerce And Digital Manager Europe And RowVilebrequinGeneva, Switzerland
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Senior E-Commerce & Digital Manager Europe/RowVilebrequin Sep 2023 - PresentNew York, Ny, UsGrowing E-Commerce, Digital Retail, CRM and Digital Marketing within Europe and Rest of the World
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Head Of Marketing & GrowthAlohi Aug 2022 - Apr 2023Plan-Les-Ouates, Geneva, Ch- Strategy: Develop marketing strategies across the entire customer lifecycle (Acquisition, Retention, Expansion)- Management: Inspire, develop and lead a Marketing team to achieve growth goals- Customer Acquisition: Develop and oversee our customer acquisition channels, with a focus on SEO, Paid Search, Display, Affiliates, sponsored content, reviews sites, social media, PR.- Customer Retention: Ensure customers get to their 'AHA' moment quicker, churn is kept low and LTV is increased- Customer Conversion: Implement A/B tests to maximize conversion rate and lower CAC across marketing campaigns- KPI & Analysis: Own growth KPIs (MRR, CAC, LTV,...) and make informed decisions to reach business goals- Team Collaboration: Work with cross-functional teams (Tech, Product, Support) to accelerate implementation- Performance: Drive top-line results in order to hit quarterly growth targets -
Chief Marketing OfficerPasino.Ch Nov 2021 - Jul 2022Genève, ChPasino is the fastest growing regulated online casino in Switzerland. Pasino guarantees a unique and safe gaming and entertainment experience. Pasino belongs to the casino operator Partouche.As Chief Marketing & Digital Officer, I lead and define Digital Marketing strategies to grow the Pasino brand and propel online revenue via a mix of Digital marketing channels (Paid Search, PPC, Paid Social, SEO, Affiliates), TV advertising, DOOH and Sponsoring. Responsible for all user acquisition, client retention (CRM) and onsite promotions.Maximize online revenue with a rigorous ROI approach and campaign optimization, utilizing data analytics to optimize value proposition and customer LTV.Leading a high-performing marketing team of 11 with strong expertise in all aspects of digital marketing and CRM. My objective was to make Pasino the #1 regulated online casino in Switzerland. -
Founder & Chief Marketing OfficerIketo Oct 2019 - Oct 2021Acquired by an investment fund.iKeto is a fast-growing Digital Health SaaS that helps people live healthier lives through personalized nutritional meal plans and workouts. As founder and CMO, I created, developed and launched iKeto from the ground up, growing the product to >50,000 subscribers in 18 months, with 72% of customers reaching their health goals.Oversaw all aspects of product strategy and digital marketing, I drove strong, profitable growth of the platform, leading advertising campaigns (Paid Search, Display, PPC, Native, Affiliates) and utilizing marketing data and analytics to optimize value proposition and customer lifecycle. Key successes have included boosting paid search and display ROI by 210% and sales by 85% through demographics and consumer segmentation, and campaign optimization, increasing CVR by 75% through rigorous A/B tests, on-site optimizations, and created email marketing campaigns for customer segments that increased CVR by 37% and boosted retention by 26%.My digital product strategy pivots on continuously improving the customer-centric value proposition, and recent highlights included increasing LTV by 67% and reduced churn rate by 22% with new value-added services and improved customer service, such as nutrition coaching, additional meals, and exercise videos.I led a high-performing team of six, via a flexible operating model that enabled significant pace whilst optimizing margins. -
Chief Marketing & Digital Officer (Board Member)Dnxcorp Oct 2015 - Sep 2019Luxembourg, LuDNXCorp is a European leader in internet entertainment services, and utilizes DAgency as its subsidiary and marketing powerhouse.Leading marketing across all channels, I doubled annual revenue to €30M in four years, defining an ambitious marketing strategy that grew brand recognition and sales globally via Google Ads, Affiliate Marketing, Display, RTB, Social, SEO, TV and Events.I drove 27% year-on-year marketing ROI improvement through a rigorous approach to campaign optimization, CRO and segmentation; this included 78% growth in new customers via paid search, 23% of LTV through a customized loyalty program, and 56% growth in CTR of email campaigns. In addition, I quadrupled the number of active markets to 24.Leading a high-performing marketing function with deep expertise across channels, I was fully accountable for performance management, and drove consistent outperformance of margin-based KPIs.I was thrilled to win a Google Partner Award, ranked favorably for budget spent, qualifications, and conversions generated. -
Sales & Affiliate Marketing DirectorDnxcorp Apr 2008 - Sep 2015Luxembourg, LuI headed Affiliate Marketing for DNXCorp, creating three affiliate programs from scratch that grew the channel to the #1 marketing contributor by revenues and margin.This included winning and managing 22,000 affiliate accounts through top promotion campaigns and B2B events that generated €15M annual revenues, with affiliate methods and techniques spanning paid search, social media, SEO, blogging, coupons, and email marketing. In addition, launched an innovative white-label solution that grew affiliate revenue by 18%.
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Head Of Publisher DevelopmentCommission Junction Apr 2005 - Mar 2008Santa Barbara, California, UsCommission Junction is a leading online advertising company owned by Publicis Groupe, focused on affiliate marketing.I joined Commission Junction’s newly established French business to grow affiliate marketing revenue from scratch, and rapidly built a pool of 15,000 affiliates which generated €10M, leading all strategic and operational aspects of partner acquisition and account management.In addition, I led a B2B marketing strategy that built Commission Junction’s brand awareness and affinity in France. -
Digital Marketing ManagerPf S.A. Oct 2003 - Mar 2005PF SA is a golfing apparel and accessories retailer.As Marketing Project Manager, I built e-commerce strategy from the ground up, drove double-digit B2B sales growth and launched the first direct-to-consumer channels.
Antoine Fleming Skills
Antoine Fleming Education Details
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ImdLeading Digital Business Transformation -
Kellogg Executive EducationStrategies That Build Winning Brands
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InseadStrategy In The Age Of Digital Disruption (Digital Transformation & Innovation)
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Jack Welch Management InstituteLeadership & Strategy
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University Of StrathclydeInternational Marketing
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École Supérieure De Commerce Et De Management - EscemMarketing & Management
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Lycée Janson-De-SaillyEconomics
Frequently Asked Questions about Antoine Fleming
What company does Antoine Fleming work for?
Antoine Fleming works for Vilebrequin
What is Antoine Fleming's role at the current company?
Antoine Fleming's current role is Senior E-Commerce and Digital Manager Europe and ROW.
What is Antoine Fleming's email address?
Antoine Fleming's email address is an****@****ail.com
What schools did Antoine Fleming attend?
Antoine Fleming attended Imd, Kellogg Executive Education, Insead, Jack Welch Management Institute, University Of Strathclyde, École Supérieure De Commerce Et De Management - Escem, Lycée Janson-De-Sailly.
What skills is Antoine Fleming known for?
Antoine Fleming has skills like Affiliate Marketing, Marketing, Digital Marketing, Email Marketing, Online Marketing, E Commerce, Lead Generation, Business Strategy, Sales, Online Advertising, Web Marketing, Online Lead Generation.
Who are Antoine Fleming's colleagues?
Antoine Fleming's colleagues are Daniela Demontis, Aggie Bistakis, Mané Grigoryan, Zeynep Abaka Karaaslan, Tatiana Smirnova, Javier Morante Silva, David Dominguez Mancina.
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