Hello, i am an advertising professional with 12 years of experience as Creative Director.I began my career as an Art Director at BETC in Paris, where I gained strong skills in the advertising industry.Later on, I co-founded the agency Monument, where I had the opportunity to work with marketing and creative teams of major brands such as Puma, Courir, Club Med, Ricard and Contentsquare. My goal was to create inspiring universes specifically designed for millennials and Generation Z, capturing their attention and engaging them in a creative manner.In addition to my work in advertising, I also co-founded the fashion brand Club Pétanque with a childhood friend. We developped collection since 2014 and had the chance to collaborate with renowned brands like Obut, Duralex, Saint James, Jules, and Zara. This experience allowed me to develop a deep understanding of brands and consumer needs.Currently, I hold the position of Creative Director at Alma (BNPL) #FT120 #Next40, where I am responsible for developing the brand team . My role involves leading a talented team and creating impactful advertising campaigns that strengthen brand presence and generate high audience engagement in the European market. My passion for creativity and extensive experience in advertising enable me to provide unique and effective solutions to meet brand requirements. I am always available to contribute my expertise and creativity to exciting new projects. I have been a photographer for 4 years, and I am proud to have joined the @Kintzing Licensing roadster in 2023. Discover my portfolio here: www.antoinecoucoureux.com