• Overseeing RM of Sub-Sahara, Gulf, Levant, Indian Ocean, 127 hotels, 22 countries, 19 Brands• Building and enforcing a consistent Revenue culture among all countries• Improving RM skillset on properties through tactical recruitments and regional trainings• Implementation of RM Solutions and ensure optimal connectivity (RMS, Price Shopping, Upselling, Total Revenue Management)• Achieving Optimal Business Mix through market effective pricing strategies & positioning • Prioritizing Net RevPAR approach and delivering methods to optimize profit contribution• Elaborating & coaching methods to help hotels gain forecast accuracy• Contributing to Topline & positioning assessments of new Hotel projects• Supporting new brands integrations within Accor ecosystems

• Maximized Revenue of MEA region consisting of 50+ properties in 13 countries• Focused on Top line & Profit delivery whilst growing market share performance• Project managed the implementation of 32 hotels for IDeaS G3• Implemented Pricing Integrity leading to an effective correlation between Retail and Leisure Static Rates• Orchestrated strategic pricing and inventory set ups to ensure optimal market positioning• Created a successful Forecast Accuracy practice producing lower variances vs. targets• Rationalized reporting for hotels to improve time for analysis and commercial decisions• Improved and implemented Leisure Contracted Rates Terms and Conditions which contributed to optimize rate performance and reduced channel dilutions• Developed a strong Revenue Management culture across +50 MEA hotels allowing a better understanding and focus on commercial priorities

• Maximized Revenues of Africa region consisting of 15+ properties in 5 countries• Supported the implementation and adoption of Opera Cloud, IDeaS G2, Revintel BI and its interfaced systems• Aligned 5 essential Revenue Management tasks and procedures across hotels to allow a faster and better understanding of hotel performances• Built a collaborative work culture to create sales synergies and facilitate lead referrals• Supported an average of 12 Operational and Sales audits per years• Streamlined budget and forecasting processes leading to accurate outlook of the business and precise commercial action plans • Conducted quarterly trainings to align RM skillsets, improve motivation, and retain talent

- Develop overall Revenue and Profit of Rooms, Conference and Events, F&B- Establish and implement selling strategies for all segments: Transient Leisure, Business, MICE- Support and coach Sales Teams: Reservations, Conference and Events, Sales and Marketing- Build pricing structures and budgets, monitor rolling forecasting process, maintain data analysis and present results- Interface with Worldwide and Regional Sales to maximise Sales and Operational synergies across hotels - Implemented successful long lasting Sales Strategies in Hilton Vilamoura (business mix shift, conversion, upsells)- Prepared Sales strategies and opened Conrad Algarve (Sep 2012), achieving RGI leader in 2014- Prepared and converted DoubleTree Lisbon (boarded Hilton Worldwide in Oct 2013). Smooth transition with rapid revenue growth (+25%), allowing hotel to build incremental base of business year on year- Involved in business simulation of new projects in Portugal (new hotels projects & inventory changes)

- Total of 15 managed & 25 franchised hotels: Sofitel, Pullman, Mercure, Novotel, Ibis, Etap, F1- Created and monitored Cluster Revenue Management Selling Strategies for 15 managed hotels- Provided support and Revenue Management trainings to Management and Franchised Hotels Sales & Res Teams- Build optimisation tools (mainly Excel) to assist hotels with key Yield Management techniques- Successfully implemented a solid Revenue & Profit focused culture leading to consolidated sales activities- Prepared and presented trends and forecast on quarterly basis to all hotel management teams (about 40 people)

- Supported and developed overall selling strategies of the hotel: Rooms, F&B, Events, Marketing- Maximised Profit conversion per segment through better yielding and business mix management- Implemented Yield Management software (IDeaS)- Successfully increased Room and F&B results through a fully integrated Hotel strategy

- Optimised large event revenues during City Congresses and Cannes Film Festival- Strong focus on developing Banqueting Sales - Successfully implemented profit thresholds to maximise F&B Revenue conversion

- Implemented demand based dynamic pricing - Implemented Yield Management Program IDeaS and Yield processes- Trained Reservation and Sales Teams on Revenue Management methods- Maximised High demand periods with gradual RevPar and market share increase Year on Year

- Installation of the Yield Management System (IDeaS) within Hilton European Hotels- Yield and Sales training of the Reservation and Front Office Teams- Audit and analysis of results of each installation- Mainly covered UK Hilton hotels as well as Germany and Italy

- Management of Front Office Team and Operations - Optimized sales techniques to optimise ancillary revenues- Implemented Upselling program with incremental results- Created solid work links between Reservation and Front Office Teams allowing faster and rewarding decisions

- Support opening of the hotel (Sep 1994)- Created and monitored Reservation processes- Provided support to fast evolution of Reservation systems (CRS, PMS, interfaces..)- Developed and trained team members to support their career path, achieving positive turnover