Footprints AI the very first commercially available platform to deliver a Private Retail Media Network as a Service with 10X more profits from retail data monetization for any retailer looking to generate new sources of revenue in 3 months or less.As a Next-Gen Omnichannel Retail Media enabler, Footprints AI is the end-to-end platform connecting Advertisers and Retailers, allowing them to run, manage, and monitor the entire Retail-Media value chain in one central, private, collaborative platform.

Business & Marketing Strategy/Implementation.Specializes in Retail, FMCG.Marketing strategy, research & analysis, customers segmentations, brand positioning, communication strategy and tactics, customer experience & engagement, customer decision journey, marketing automation, loyalty programs, Data/CRM, Retail media.Company strategy development, setting up clear goals & priorities, positioning, setting processes, digital transformation.Selected projects & Clients: - EUROCASH: Interim Marketing Director- Communication Agency: Board Advisor, Restructuring & Business Development Strategy- Retail Client: Retail Media Strategy- FMCG Client: Research, Positioning, Communication Strategy, Packaging, Media Plan

- co-managing the communication group, all communication practices (250 FTE)- restructuring 6 independent agencies (ATL/Digital/PR/Data/Experience/Production) and merging them into a single entity under one P&L- developing strategies and plans, ensuring their alignment with short-term and long-term objectives- people & culture management: recruiting, leading & motivating to develop a high performing managerial team- P&L management: adapting cost structure to income changes to achieve desired financial metrics- managing key clients & negotiating with clients and sub-contractors- overseeing all operations (client service, new business, HR, finance, creative, strategy, production, marketing & PR, legal) and business activities to ensure desired results and consistency with the overall strategy and mission

- managing Euro RSCG 4D and supervising Euro RSCG Marketing House (130 FTE)- developing strategies and plans- P&L, people & culture management- managing key clients & negotiating with clients and sub-contractors- overseeing all operations (client service, new business, creative, production – dtp / print) and business activities

- CRM, loyalty programs, database marketing, handling and fulfillment, shopper & promotional marketing,- designing and setting up a new structure- developing award winning campaigns- strategy, P&L, people & culture management- managing key clients & negotiating with clients and sub-contractors

Interior Design Showroom | interior Architecture

Residential real estate

Full service communication agency