Antoine Lacroix Email & Phone Number

Paris, Fr

Paris, Fr

Paris, Île-De-France, Fr

- Set global e-business, social media, content and e-crm strategy and structured international digital organization.- Established a worldwide consistent online presence in all major digital channels.- Entirely revamped the Maison's website that now drives stronger and more relevant traffic: Prix Strategies for best e-commerce website in 2013.- Launched first e-commerce website in USA and Japan in June 2012 and Europe in June 13. More than double expected sales.- Structured international strategy for Call Centres. Follow up and monitored of implementation in the US, in China, Japan and Europe.- Developed new digital approach and tools on and offline for Van Cleef & Arpels exhibitions- Launch l'Ecole Van Cleef & Arpels website as a key contributor to recruitment and managed digital recruitment and retention strategy

Paris, Île-De-France, Fr

INTERNET: Conceived and implemented the Maison new digital strategy. - Management of brand website in 7 languages and coordination and recruitment of 5 vendors in charge of creation and development. Progressively entirely restructured and updated the website.- Setup e-commerce strategy and managed the first (unborn) project of the Maison- Audit web presence and determined web 2.0 strategy with an external agency- Elaborated global strategy to contain requirement from wholesalers to sales Van Cleef & Arpels online and propose alternative offer and legal requirementsCRM: Created and developed the entire CRM department at Van Cleef & Arpels- Setup worldwide CRM strategy and conceived related operations and direct marketing tools- Conduct first audit of entire client database and setup worldwide client segmentation- Organized CRM in all major markets with monitoring of recruitment of local managers and monitoring of international CRM policy- Successfully adapt and organize migration to new SAP CRM tools for Europe and define worldwide blueprint of the System. Manage change within local teams.Implement new privacy policy in all Van Cleef & Arpels boutiques- Launched an international strategy of Call Centre setup up. Follow up of implementation in the US, in China and Japan.TRAINING: Created and organized the entire sales staff training program- Elaborated worldwide strategy with HR on basic, advanced and expert training or sales staff and global performance evaluation and retention.- Conceived and organized the first full scale Mystery shopping campaigns in all Van Cleef & Arpels retail and wholesale network - Developed follow-up programs to improve results and setup a yearly benchmark based on new campaigns- Launched and monitored the first training Intranet for the entire Van Cleef & Arpels staff- Implemented new Quiz tools and programs to test and improve worldwide sales staff knowledge and behaviour.

Bellevue, Geneva, Ch

Fr