Antoine Tayar Email and Phone Number
I am an agile, driven Public Affairs and Communications Leader with extensive and diverse experience, recognised for building trust-based strategic partnerships with key stakeholders, policymakers, government representatives, international NGOs, academia, opinion shapers and media. I bring a multicultural and multilingual background, with a demonstrated ability to operate in highly competitive environments, both in advanced established markets and in volatile and unstable developing ones. My 30+ years of experience have been with leading Fortune 500 companies, startup companies, advertising and communications agency, and with private and semi-governmental regional organisations. My expertise includes:▪ Government Relations, Policy & Advocacy▪ Stakeholder Engagement & Public Relations ▪ Corporate & Brands Communications▪ Spokesperson & Public Speaking▪ Reputation & Crisis Management▪ Sustainability & Community ProgramsI took a sabbatical to run my election campaign from January to October 2021, and was elected Municipal Councillor in Town of Mount Royal on November 7th, 2021.
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Business Strategy, Change Management, And Communication ConsultantAtpublicMount Royal, Qc, Ca
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Business Strategy And Continuity ConsultantAtpublic Jan 2022 - PresentCanadaBridge builder | Business Development | Business Continuity and Resilience | Public Affairs | Communications | Crisis and Reputation Management | Public Relations | ESG | Brand Ambassadorship | Spokesperson
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Municipal Councillor And Acting MayorTown Of Mount Royal Nov 2021 - PresentQuebec, CanadaElected as Councillor for District 1 on November 7th, 2021 in Quebec Municipal elections in 2021. -
Senior Regional Government AffairsJuul Labs Feb 2019 - Oct 2020Montreal, Quebec, CanadaJuul Labs Mission is to improve the lives of the world’s one billion adult smokers by providing the first true alternative to combustible cigarettes (learn more in this link : https://lnkd.in/gqy3tQd) -
Director, Public Affairs And Communications - CanadaThe Coca-Cola Company 2015 - 2019Montreal, Canada AreaBased in Montreal and in charge of Public Affairs, Government Relations and Communications for Quebec and Eastern Canada. -
Public Affairs And Communications Director - Middle EastThe Coca-Cola Company 2009 - 2015Dubai - UaeMember of Middle East leadership team, led public affairs, reputation management, media relations, government relations, external and internal communications, crisis management, community relations, sustainability programs, and brand marketing communications in the Middle East region covering 12 diverse countries in the Levant and Gulf region.
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Corporate Communications Advisor To The CeoAbu Dhabi Ports 2007 - 2008Abu Dhabi, United Arab EmiratesJoined the Abu Dhabi Ports Company as Advisor to the CEO in Corporate Communications. In charge of strategic internal and external integrated communications, branding, advertising and marketing communications, public and media relations. The role included establishing the department, communications policy setting, brand creation, public affairs, reputation management and crises management. ADPC is a government owned company with a mandate to develop Khalifa Port and Industrial Zone (now known as KIZAD), a multibillion dollars new port and neighbouring industrial and special zones. -
Vice President Corporate CommunicationsNbk Capital 2006 - 2007Dubai And KuwaitResponsible for the development and implementation of a strategic internal and external integrated communications programs to increase brand equity and awareness across its operating markets. In charge of advertising, public and media relations, stakeholders relations, leadership speaking opportunities, conferences, internal communications, and creating and launching the first company website. NBK Capital is the investment banking subsidiary of National Bank of Kuwait (NBK), a leading investment management company in the region, operating regionally from Kuwait, Dubai, Istanbul and Cairo. -
Head Of Corporate And Regulatory AffairsBritish American Tobacco 2005 - 2006LebanonHead of the CORA function in the Levant (Lebanon, Jordan, Syria, Iraq) and Yemen region, leading a team of 5 and responsible for the regulation, reputation and communication both internal and external. Developed the communications department and opened channels with media. In charge of managing corporate and regulatory affairs, addressing issues and hostility facing the industry, protecting reputation of a ‘controversial industry, and building proper engagement and communications with stakeholders, government, regulatory bodies, media and NGOs. Set up and lead a sustainable and long-term strategy for community relations and corporate social responsibility. -
Public Affairs And Communications Manager - Near EastThe Coca-Cola Company 2000 - 2005LebanonResponsible for public affairs, marketing communications, reputation management, media relations, government relations, external and internal communications, crisis management, community relations and CSR programs in Near East region. Spokesperson for the Company.
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Consultant - Government Relations And Public AffairsDiageo 1998 - 2000LebanonCorporate Affairs and Public Relations consultant for UDV (now DIAGEO), and Director of the committee of alcohol importers within the Syndicate of Food and Beverage in Lebanon (Syndicat des Importateurs de Produits Alimentaires et de Boissons au Liban)Established and headed the alcohol committee of all alcohol importers in Lebanon to represent their interest and managed the committee within the Syndicate of Food and Beverage. In charge of the lobbying, public relations and communications of the committee. Acted as coordinator and spokesperson and lobbyist on behalf of the alcohol importers in Lebanon. Initiated contacts and networked with major stakeholders (ministries, members of parliament, civil servants, and media). Developed and coordinated reports, researches and media campaigns. Major projects: Customs duties reduction on alcohol import. Blocking parallel import and counterfeit in the Lebanese market. -
Regional Public Relations And Account DirectorImpact Bbdo 1993 - 1998LebanonBegan career as Account Executive and was promoted to Regional Account Director. Developed and executed trade and consumer promotions, analyzed research, planned and executed new brands launches. Worked on award winning advertising campaigns (Kelvinator, J&B and Radio One). Established an in-house PR Department in 1995 and built a network of major Lebanese media, and external stakeholders. Contributed to the design and execution of major cause related marketing campaigns: J&B “I've planted a tree” (1996) -a reforestation project, J&B “Let's Save the Forest” (1998) -a fire-fighting project with the Lebanese Government (Ministry of Defense)From September 1998 till January 1999, was assigned for a business development role with IMPACT/BBDO Dubai (UAE) to help setting up and developing a client service section within the BTL department. Major Clients & Brands Portfolios: UDV (now DIAGEO), Kelvinator, KFC, Mazola, Agfa, Fiat, Buick, Jaguar, First National Bank, Bank of Beirut and the Arab Countries, Sabil water. -
Public Relations Manager And Research AssociateThe Lebanese Center For Policy Studies (Lcps) 1989 - 1993LebanonPublic Relations Manager and Resources Coordinator: Established the PR and Communications Department. Organized seminars and workshops involving government officials, deputies, opinion leaders, media, and research agencies. As Associate Researcher: contributed to researches on political, economic, civic, and development issues. Participated in the following Studies / Books / publications: "Vocational Training in Lebanon" (1992), "Postwar Institutional Development" (1992), "Parliamentary Elections in Lebanon" (1993).Coordinated and produced the following publications: “Civics in Lebanon" (1993), "The Lebanon Report" (monthly newsletter, Lebanese politics and economy). "The Beirut Review" (quarterly journal on ME affairs).
Antoine Tayar Education Details
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Political Sciences And Public Administration -
Political Sciences -
Communication And Social Media Strategy -
Philosophy (French Curriculum) And Experimental Sciences (Lebanese Curriculum) -
A1 Philosophy And Math
Frequently Asked Questions about Antoine Tayar
What company does Antoine Tayar work for?
Antoine Tayar works for Atpublic
What is Antoine Tayar's role at the current company?
Antoine Tayar's current role is Business Strategy, Change Management, and Communication Consultant.
What schools did Antoine Tayar attend?
Antoine Tayar attended American University Of Beirut, Saint Joseph University Of Beirut, Collège De Bois-De-Boulogne, Collège Notre-Dame De Jamhour, Ministère De L'éducation Nationale Et De La Jeunesse.
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