Antoine Tayar Email & Phone Number

Mount Royal, Qc, Ca

Canada

Bridge builder | Business Development | Business Continuity and Resilience | Public Affairs | Communications | Crisis and Reputation Management | Public Relations | ESG | Brand Ambassadorship | Spokesperson

Quebec, Canada

Elected as Councillor for District 1 on November 7th, 2021 in Quebec Municipal elections in 2021.

Montreal, Quebec, Canada

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Montreal, Canada Area

Based in Montreal and in charge of Public Affairs, Government Relations and Communications for Quebec and Eastern Canada.

Dubai - Uae

Member of Middle East leadership team, led public affairs, reputation management, media relations, government relations, external and internal communications, crisis management, community relations, sustainability programs, and brand marketing communications in the Middle East region covering 12 diverse countries in the Levant and Gulf region.

Abu Dhabi, United Arab Emirates

Joined the Abu Dhabi Ports Company as Advisor to the CEO in Corporate Communications. In charge of strategic internal and external integrated communications, branding, advertising and marketing communications, public and media relations. The role included establishing the department, communications policy setting, brand creation, public affairs, reputation management and crises management. ADPC is a government owned company with a mandate to develop Khalifa Port and Industrial Zone (now known as KIZAD), a multibillion dollars new port and neighbouring industrial and special zones.

Dubai And Kuwait

Responsible for the development and implementation of a strategic internal and external integrated communications programs to increase brand equity and awareness across its operating markets. In charge of advertising, public and media relations, stakeholders relations, leadership speaking opportunities, conferences, internal communications, and creating and launching the first company website. NBK Capital is the investment banking subsidiary of National Bank of Kuwait (NBK), a leading investment management company in the region, operating regionally from Kuwait, Dubai, Istanbul and Cairo.

Lebanon

Head of the CORA function in the Levant (Lebanon, Jordan, Syria, Iraq) and Yemen region, leading a team of 5 and responsible for the regulation, reputation and communication both internal and external. Developed the communications department and opened channels with media. In charge of managing corporate and regulatory affairs, addressing issues and hostility facing the industry, protecting reputation of a ‘controversial industry, and building proper engagement and communications with stakeholders, government, regulatory bodies, media and NGOs. Set up and lead a sustainable and long-term strategy for community relations and corporate social responsibility.

Lebanon

Responsible for public affairs, marketing communications, reputation management, media relations, government relations, external and internal communications, crisis management, community relations and CSR programs in Near East region. Spokesperson for the Company.

Lebanon

Corporate Affairs and Public Relations consultant for UDV (now DIAGEO), and Director of the committee of alcohol importers within the Syndicate of Food and Beverage in Lebanon (Syndicat des Importateurs de Produits Alimentaires et de Boissons au Liban)Established and headed the alcohol committee of all alcohol importers in Lebanon to represent their interest and managed the committee within the Syndicate of Food and Beverage. In charge of the lobbying, public relations and communications of the committee. Acted as coordinator and spokesperson and lobbyist on behalf of the alcohol importers in Lebanon. Initiated contacts and networked with major stakeholders (ministries, members of parliament, civil servants, and media). Developed and coordinated reports, researches and media campaigns. Major projects: Customs duties reduction on alcohol import. Blocking parallel import and counterfeit in the Lebanese market.

Lebanon

Began career as Account Executive and was promoted to Regional Account Director. Developed and executed trade and consumer promotions, analyzed research, planned and executed new brands launches. Worked on award winning advertising campaigns (Kelvinator, J&B and Radio One). Established an in-house PR Department in 1995 and built a network of major Lebanese media, and external stakeholders. Contributed to the design and execution of major cause related marketing campaigns: J&B “I've planted a tree” (1996) -a reforestation project, J&B “Let's Save the Forest” (1998) -a fire-fighting project with the Lebanese Government (Ministry of Defense)From September 1998 till January 1999, was assigned for a business development role with IMPACT/BBDO Dubai (UAE) to help setting up and developing a client service section within the BTL department. Major Clients & Brands Portfolios: UDV (now DIAGEO), Kelvinator, KFC, Mazola, Agfa, Fiat, Buick, Jaguar, First National Bank, Bank of Beirut and the Arab Countries, Sabil water.

Lebanon

Public Relations Manager and Resources Coordinator: Established the PR and Communications Department. Organized seminars and workshops involving government officials, deputies, opinion leaders, media, and research agencies. As Associate Researcher: contributed to researches on political, economic, civic, and development issues. Participated in the following Studies / Books / publications: "Vocational Training in Lebanon" (1992), "Postwar Institutional Development" (1992), "Parliamentary Elections in Lebanon" (1993).Coordinated and produced the following publications: “Civics in Lebanon" (1993), "The Lebanon Report" (monthly newsletter, Lebanese politics and economy). "The Beirut Review" (quarterly journal on ME affairs).

Bachelor Of Arts (B.A.), Political Sciences And Public Administration

Masters Courses, Political Sciences

Certificate, Communication And Social Media Strategy

Baccalaureate, Philosophy (French Curriculum) And Experimental Sciences (Lebanese Curriculum)

French Baccalaureate, A1 Philosophy And Math