Antoinette E. Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Basking Ridge, Nj, Us

Basking Ridge, Nj, Us

Responsible for development and implementation of partnership marketing programs, campaigns, national activations and co-branding efforts designed to drive traffic and new growth acquisition Design business cases, programs and activations that drive growth in priority segments, amplify promotional drive periods and act on unique market conditions to maximize growth and retentionEnsure exceptional program development to enhance sales effectiveness and drive store traffic including local sales events, social and experiential programming, and sponsorship activationLead project management of agencies, partners and influencers guiding their efficacy and ensuring timely delivery of assetsLeverage segmentation, channel and competitive insights to identify and respond to sub-market growth opportunities Identify target segments and recommend actions to increase penetration through strategic and tactical plans to drive growthDevelop new and innovative marketing channels and tactics to increase customer acquisition within key customer segments

Dallas, Texas, Us

Responsible for the planning and implementation of marketing, branding, strategies and activations to acquire new customers while increasing sales, retention, brand awareness, recognition, and loyalty Strengthen brand presence for 100+ stores within market area of TN, MS and ARAnalyze sales budgets, business needs, industry trends and consumer segments to develop strategic marketing plans based on national initiatives and goals Position brand voice and orchestrated marketing activities across full media spectrum including social, digital, OOH, PR, print and radioDevelop strategy to support new, remodeled and low performing stores as well as new product launchesLiaison between corporate advertising groups, ad agencies, media outlets, sales channels and major sponsors for all marketing initiatives Redesigned and modernized franchise owner co-op programs Management of Marketing Coordinators and the execution of marketing promotional and events calendar Implement all local marketing activations, community outreach, sponsorships media buys and co-branding effortsCross functional leader across teams including operations, finance, creative and experiential agencies, media outlets, sales, and legalResponsible for ROI analysis and management of seven figure budget Responsible for marketing co-op development, plans for owners and establishing goalsIdeation and management of creative concepts, media strategies and event activations

Dallas, Texas, Us

Responsible for the planning and implementation of marketing programs, co-op program and events through all phases: concept, execution, logistics, and analysis for market and 300+ stores in the state of Georgia.Created and implemented all marketing strategies, public relations, promotions, media, print production and customer events Translated company strategy to quarterly plans establishing deadlines, goals, milestones, and budgetAchieved specific and measurable business objectives. Negotiated and executed sponsorship agreements, contracts, venue and talent feesAnnual Winners Circle 2017 Award Recipient

Kansas City, Mo, Us

Developed and implemented district-based marketing plan for 20 unique offices in the Florida Panhandle. Responsible for the execution and evaluation of local plansProvided creative marketing recommendations that leveraged resources in line with company client growth strategy and goalsLed local marketing tactics that offered an opportunity for growth including street teams, blitzes, community events and partnershipsCompiled and analyzed competitive and industry information

New York, Ny, Us

Responsible for the planning, recommendations, and estimates for brand activation in the Atlanta areaProvided on-site execution including working directly with partners, vendors, and staff to manage on-site activationCreated strategic communication plans to better connect with fans and build brand affinityContinually researched potential avenues for unique advertising and team-branded sponsorshipsTracked and communicated program results (sales and marketing results, survey results, and executive summaries)Coordinated and executed basketball clinics, camps and programs at Philips Arena and in the communityProvided timely event recap reports with program analysis and analyticsAssisted in the development and execution of team promotions, sponsored theme nights and special ticket offers Provided content and captured media for use on hawks.com, nba.com, Hawks 360 and other media channels

M.S, Marketing

B.S, Advertising