Co-founder and Head of Marketing & Ecommerce of one of the leading natural beverage brands in the Nordics.Founded during studies at Uppsala University and is today one of the major drink mixer & lemonade brands in Sweden. With local production and natural ingredients we have been awarded 29 times worldwide for our taste & design. 

Some of my accomplishments include: 
- Developed 50+ products from idea to reality & led the marketing efforts for those. 
- Managed the… Show more Co-founder and Head of Marketing & Ecommerce of one of the leading natural beverage brands in the Nordics.Founded during studies at Uppsala University and is today one of the major drink mixer & lemonade brands in Sweden. With local production and natural ingredients we have been awarded 29 times worldwide for our taste & design. 

Some of my accomplishments include: 
- Developed 50+ products from idea to reality & led the marketing efforts for those. 
- Managed the complete marketing funnel, crafting content and overseeing substantial media budgets across all major platforms. This has to date generated sales of over 2.5 million bottles/cans of tonic water, lemonades & mixers online & offline, achieving an average rating of 4.75/5.
- Worked with data to increased online revenue with 119% and AOV with 16% 2022
- Successfully generated viral marketing campaigns for various products, including the Gin & Tonic-glögg, which resulted in selling 10,000 bottles in a single day at Systembolaget, and the Gin & Tonic-semla that organically reached over 1 million people.
- Created an efficient 3PL logistics chain, including switching warehouse 3 times. 
- Lead the work of a growth-focused agency team of 15+ professionals Show less

- Social media agency helping other companies adapt to the digital world by increasing their social media presence.- Biggest client was HKScan, the leading manufacturer of meat products in the Nordics.

- Founded one of the first D2C e-commerce stores in Sweden selling mobile phone cases.- Later the company shifted focus to work with social media marketing and the company created & worked with some of the largest Facebook pages in Sweden.

As elected Head of IT I was responsible for all technical solutions including the website, organisation- wide email, internal server and the infrastructure at the workplace.

Worked as a customer service advisor 12 weeks during the summer. After five weeks of training in insurance and selling, I worked in a service center to help customers with all types of matters relating to insurances and pensions.

E-commerce selling products with city motives.

Started working at Alewalds, outdoor sport retailer, at the age of 14. Worked there during summers, weekends and holidays mainly with sales.