Anton Gorbachev Email & Phone Number

Regional DirectorBusiness development in the Fintech industry for Turkey and the Arab region.Progress:- launching a successful business strategy with balanced growth of all business metrics: a significant increase (x8) depositors_qty, retention and net_profit.- leading position in the Turkish market, regular growth of BHI metrics, thanks to a balanced media planning model that allows for regular successful 360 and special projects coverage campaigns with controlled ROI and proven additional impact on retention.- a separate pride is associated with the development of a creative concept from idea to result, which has become one of the topics of discussion in the TikTok team, as a bold, original and effective approach in a special fintech field.Responsibilities:- bizdev department process management;- development, presentation to the company's management and teams, coordination and implementation of the annual and quarterly business development strategy in Turkey and the Arab region;- regular audit of teams (acquisition, retention, billing, support, sales, product) identification of growth areas and formation of detailed development plans- regular collection of information on the region (news, legal, marketing trends, development of financial, sports and entertainment industries) search, analysis of points of effectiveness and potential impact of the insights found;- interaction with partners (local agencies) on advertising campaigns, integration billing, legal expertise;- managing the processes of interaction between departments, forming a common vector of work aimed at achieving common annual, quarterly and monthly goals.

Russian Federation

Sales, marketing, IT projects are in the area of responsibility.Sales:• Building a sales strategy for the year, short-term and long-term planning of the work of departments• Distribution of the country portfolio and workload among employees• Ensuring the implementation of plans, execution of KPIs by personnel, service, monitoring of the customer satisfaction index• Solving administrative issues (vacations, time off, employee discipline, etc.)• Training, staff development, organization of personal and professional growth for each employee of the department, identification of growth zones, work with the "road maps" of employees, development of competencies• Motivation of staff, work on the initiative of employees and the desire of each employee of the department to achieve collective and personal results• Involvement and team building, maintaining team cohesion and a friendly atmosphere• Development and maintenance of maximum customer orientationand responsibility for projects in employees• Creation of a training direction. Regular improvement of the knowledge of employees and customers on the product and key areas• Development, monitoring and reporting, analysis of statistics and indicators of the department• Quality control• Participation in exhibitions and international business tripsMarketing:• Creation of a marketing plan, analysis of the effectiveness of marketing campaigns and PR companies in international markets.• Development and implementation of a strategy to attract customers.• Promotion of the company's existing trademarks (development of ideas, mechanics and analysis of results).• Market analysis of competitors, study of consumers, their needs.• Development of a strategy for attracting customers using SMM, SEM.• Launch of promotions and other offers that meet the needs of the consumer.• Analysis of the activities carried out, control of the main marketing indicators.• Marketing budget management, business planning.

Preparing for launch and launching the MVP product:- Analysis of the Russian and foreign markets, analysis of benchmarks and needs of the Russian audience;- Collection of customer requirements and elaboration of the product model;- Analysis and implementation of product metricsLaunching projects:- Formation development strategy;- Acceptance testing, formation of a backlog of improvements and features,- Launch of an seo campaign;- Planning and launching a marketing campaign;- Launch of in-depth audience research.Project development:- Conducting A/B tests;- Conducting UI/UX research;- Formation of the content part of the project;- Presentation of the project for regional departments and partners;- development of partner programs and increase in sales by 30%.- market analysis (growth points, directions, market volume);Sales:- organization and management of sales of Travel services in its own offline sales offices of 216 points of sale,- subagency sales offices of 24 points, conversion of 0.08%, introduction of ticket sales for events (mainly travel agencies, mobile communication offices in the regions)- corporate clients (registration of business trips, certificates for events, organization of corporate events)- tour operators (in Russia and the CIS; a channel for selling tickets to events, joint formation of tour packages)- airports (installation of WL on websites)- conducting negotiations with external distributors;- development of partner programs (integration with banking products);Sales organization:- formation of regulations for cashiers in offline cash registers- writing instructions for sales/ work with systems- organization of joint webinars- preparation of materials for training, conducting training webinars for internal structures;- formation of instructions and regulations for technical support- Advising team members (developers, designers, marketers, customer support) on product requirements and terms of use;

Russia, Saint-Petersburg

Alu-Releco Oy was founded in 1992 and operates in surface treatment industry. The company specialises in Teflon® and other fluoroplastic coatings, with decades of know-how and experience.In 2005 Alu-Releco moved from Järvenpää in new premises to Riihimäki and during this period two surface treatment companies, Alu Industrial Coatings and Releco-Coating Oy, were merged. Both companies had long a history and experience from professional surface treatment. The current premises are especially designed to meet the demands for a modern surface treatment facility.In 2013 the company opened subsidiary in St. Petersburg, Russia. The subsidiary, FinCoatingSystems OOO offers the same professional surface treatment services as the mother company.Alu-Releco’s main customer segments are pulp and paper industry, food industry, metal and engineering industry and chemical industry. However, the company offers its solutions to many other industries as well. This is due to the fact that the Teflon® and other fluoroplastic coatings offered by Alu-Releco Oy have almost unlimited number of application alternatives.The company serves its customers flexibly and individually. Continuous quality control, high quality and customer-oriented coating solutions, research and development with skilled and experienced personnel are Alu-Releco’s most important success factors.

Head of International Project DevelopmentResponsibilities:1. Opening of representative offices in the accountable territory2. Creation of a client base (B2B and B2G clients of the tourism sector abroad)3. Management of representative offices in Antalya (Turkey, 6 people), in Hurghada (Egypt, 2 people)3.1. Creation of 2 sales departments (Antalya, Hurghada)3.2. Work with personnel: recruitment, training, adaptation3.3. Setting tasks for employees and monitoring their execution3.4. Approval of the sales plan and control of its implementation4. Development, promotion and sale of the company's products5. Conducting negotiations at the level of top officials of companies and organizations (for example, the director of the Dalaman airport; the authorized and Extraordinary Ambassador of Egypt; owners of hotel chains Rixos, Aldemar, Akka, Marti Myra)6. Regular interaction with the marketing and development department6.1. Preparation of technical tasks6.2. Setting tasks and deadlines6.3. Control of execution7. Control over customer service; collection and analysis of feedback from customers8. Prompt solution of problems arising during work9. Business trips: international exhibitions; organization of product presentations abroad10. Working with companies skyscanner.ru , booking.ru , agoda.ru , as well as the international TripAdvisor companyProgress:1. Creating an international direction in the company from scratch.2. Expansion of the product line in a year from zero to 23 products.3. Expanding the geography of sales to 18 countries:Europe: Greece, Spain, Bulgaria, Cyprus, France, Germany.Asia: Vietnam, Thailand, China.Middle East/Africa: Turkey, Egypt, Jordan, South Africa, Tanzania, UAE, Saudi Arabia, Israel, Iran.4. Increasing the brand awareness of the company abroad6. Over 100 major partners in the first year7. Closed deals with large Travel companies and tourism offices.

Specialist in working with agenciesResponsibilities:1. Development of sales through agencies2. Development of franchising network2.1. Attracting new agencies to the network, including cold sales2.2. Reaching an agreement on the entry of the office into the network, presentations, negotiations2.3. Execution of all related documentation (contracts, acts, invoices, reconciliations)2.4. Training of employees in the internal rules of work in the network.2.5. Preparation of the franchisee's office for opening, including informing interested parties inside and outside the company2.6. Working with existing Franchisee officesa. Tracking timely royalty payments.b. Monitoring sales statistics and conducting negotiations with office managers and managers.b. Formation of the sales report of FR agenciesG. Conducting motivational conversations with the heads of offices whose sales were minimal – 0-5 pax.d. Formation of a report on the results of sales of FR offices.Additional functions:1. Conducting marketing research2. Organization of seminars and presentations3. Organization of participation in international exhibitions4. Group management in infotours: Egypt, Turkey5. Building marketing communications6. Monitoring the relevance of information on the site7. Daily SPO newsletterProgress:1. Opening of new franchise offices in the amount of 36 franchisees.2. Increase in sales volume by 3 times.3. Growth of the customer base (from 1230 offices to 2750)

Master'S Degree, International Business

Bachelor'S Degree, Tourism - Туроператорская Деятельность Со Странами Азии И Африки