1. Developed a landing page for a banking loyalty program with MAU 100k to enhance conversion rates: - Created wireframe (uniqueness, offer, onboarding) - Tested advertising message (survey)2. Conducted hypothesis testing on the positioning of the banking loyalty program, aiming to increase User Acquisition in the youth segment.3. Developed 3 growth hypotheses for the banking loyalty program (to increase DAU, Retention and User Acquisition).4. Streamlining the User Journey for initial sign-up and SberCard application5. Prepared Job Stories based on CustDev materials for the youth segment

I became the most active participant in the SberGeneration program (received three individual awards). SberGeneration is a practice-driven program that focuses on analyzing case solutions based on existing products and developing innovative solutions for the Bank.Our main objective was to evolve the loyalty program into a digital ecosystem for customers. My team proposed a solution focused on creating a financial literacy service. The prototype included both personal finance management tools and educational content, gamified with loyalty program points. As result, we won the second prise.During this program, I took on two key roles and carried out the following tasks:Product Manager - Prepared guides for conducting in-depth interviews and quantitative surveys. - Personally conducted over 10 in-depth interviews (each lasting 1 hour). - Summarized the results of CustDev research and identified 5 hypotheses for developing a banking loyalty program targeting the youth segment. - Prioritized tasks using the MoSCoW method. - Prepared a wireframe as a technical specification for the developer to create an interface prototype. - Calculated the market and unit economics of our solution. - Estimated the development costs of the solution - Conducted usability testing of the prototype. - Successfully presented our solution to stakeholders.Scrum Master - Designed and implemented team processes within the Notion task manager. - Led 4 retrospectives and facilitated over 20 daily stand-ups. - Mediated and resolved a conflict within the team.

+ Development of drivers for communication via the CAN protocol (Embedded C, Zephyr RTOS, CANanalyser, Linux, Git)+ Writing tests for the CAN protocol (TDD)+ Designing a vending machine (Embedded C, Kompas-3D, AutoCAD, Altium Designer, Git, Bitbucket, Scrum)

The program aimed to analyze Morozprodukt’s B2C market and propose enhancements for their e-commerce strategy. We placed great emphasis on CustDev, hypothesis testing, unit-economics calculation, and website audit, which led us to present our solution, including the "Tickets" loyalty program, an updated website design, and a promotion strategy.In the project I held the role of Product Manager and performed such tasks as: + Team leadership and meeting facilitation+ Organized field research, resulting in over 150 surveys conducted+ Identified the target audience+ Identified customer pain points and created User Stories+ Tested 4 USP options for the marketing strategy+ Developed the unit-economics for the "Tickets" loyalty program+ Conducted a comprehensive website audit and suggested improvements+ Prepared the technical specification for the website prototype development in Figma+ Pitched my team's solution to stakeholders

As a result of my extensive experience teaching mathematics to middle school students, I developed patience, responsibility, and perseverance. These qualities have repeatedly proven valuable in my later experience as a product manager, especially when interacting with the team and communicating with stakeholders.