Anton Kovalev Email & Phone Number

Minsk, By

Cyprus

Oversee and manage the marketing activities for our games: Armored Warfare and World War 3☑️ UA Campaigns: effective user acquisition campaigns, both internally and through strategic collaborations with external agencies and networks. ☑️ Online Presence Enhancement: optimizing our games' online presence, with a keen focus on platforms like Steam, refining our landing pages to provide a seamless and engaging user experience, ultimately driving conversion rates and user satisfaction.☑️ Community Engagement: Оverseeing our communication strategy, collaborating closely with our community lead to foster a strong and engaged user community.☑️ Seasonal Marketing: planning marketing beats and providing support for art and content creation, ensuring that our seasonal campaigns consistently capture our audience's attention.

Cyprus

Helping to grow the player base of our game Rite of Titans

Stockholm, Stockholm County, Sweden

☑️ Started the building of the Performance marketing team for a new IP:Naming. Convention, Templates.Reports.Data Flow Model, QA and Optimization Checklists, Team structure and vacancies requirements. ☑️ Created the data flow and conversion funnel model for Performance marketing channels for a new PC AAA game.☑️ Creative A/B testing testing process.

Minsk, Belarus

Belarus

☑️ Overseen all digital marketing campaigns for World of Tanks, World of Warships:Search: (Google Ads, Bing Ads, Yahoo, Yahoo Japan, Yandex.Direct),Display: (Google, Yandex),YouTube,Social (Facebook),Stopped the popularity decrease trend for a 10 years-old PC game. Boosted the active players count during COVID lockdown by 15-20%.☑️ Implemented fraud traffic detection process for SEM channels to protect from fraudulent activity of Wargaming Referral program.☑️ Implemented big data integration between Google Ads, Facebook, Yandex, Bing and game data. (Offline Conversions, CPA, First Login, Active User, etc. ☑️ Developed the reporting approach for Key Performance metrics, Pacing and visualization of reports in Tableau and Power BI.☑️ Developed the business process for the UA-team (templates, naming convention, QA checklists, optimization checklists, A/B testing, Landing pages optimization).

☑️ Worked manually to plan, implement, and optimize all seasonal and performance marketing campaigns in Google Ads and Bing Ads in Americas (US, CAN and LATAM). ☑️ Automated the internal reporting using Google Ads Scripts and Google Spreadsheets.☑️ Introduced and implemented a new semi-autimated Naming convention for all SEM and PPC channels.☑️ Proposed and implemented an offline conversion data streeamin for US and CA traffic in Google Ads.☑️ Shared knowlege and best practice with SEM team.

Belarus

Educated hundreds of people as a certified member of Google For Education Teacher Center:⚪️ Google Ads Basics⚪️ Google Ads Search ⚪️ Google Ads Display⚪️ Google Ads Youtube⚪️ Google Ads Mobile ⚪️ Google Analytics ⚪️ Google Ads for SMbHeld training sessions in Belarus, Georgia and Azerbaijan.

☑️ Grew a digital marketing team of PPC-managers capable of an advanced management and optimization of advertising campaigns in: ⚪️ Google Ads⚪️ Bing Ads⚪️ Yahoo Ads⚪️ Yandex.Direct⚪️ Apple Search Ads⚪️ Facebook Ads⚪️ Reddit Ads⚪️ Capterra Ads☑️ Educated web-analysts, to be able to work with ⚪️ Google Analytics, ⚪️ Google Tag Manager,⚪️ Facebook Analytics.☑️ Led the Agency to Google Premier Partner Certification, having been recognized by Google as demonstrated Google Ads skill and expertise, met Google ad spend requirements, and delivered company and client revenue growth;☑️ Implemented the Reporting Automation for PPC/ web analytics channels w/ Google Scripts, Google Spreadsheets and Microsoft Power BI.☑️Developed and introduced a PPC-team workflow.

Belarus

☑️ Advanced management and optimization of advertising campaigns in SEM platforms: Google AdWords, Bing Ads, Yahoo Gemini, Yandex.Direct, Apple Search Ads;☑️ Social Media paid promotion: Facebook, Instagram, LinkedIn;☑️ Web Analytics implementation: Google Analytics, Facebook Analytics and Google Tag Manager;☑️ Marketing strategy development and implementation from Channels elections to Budget estimation to Setup and Continues Performance Optimization;☑️ Management of PPC-team workflow;☑️ Data Analytics with Google Sheets, Google Scripts, Microsoft Power BI.

☑️ Full range of PPC-management services in Google AdWords, Yandex.Direct, Bing, AdMob, etc.☑️ Social Media paid promotion: Facebook, Instagram, LinkedIn;

Phd Studies, History

Master'S Degree, European History