• As an external consultant, helped develop a sales proposal and high-level design for a CDP>CRM>DMP customer data processing & monetization project• Conducted market / AdTech partners / competition overview for aforementioned project

• Coordinated project teams of 10+ in launching & optimizing ad campaigns across performance-oriented media sources (PPC, SEA, SMT, Marketplaces, CPA Affiliates, Mobile Targeted Ads)• Built lasting, trust-based relationships w/client business stakeholders• Drove KPI fulfillment & streamlined business processes within projects• As part ot the Business Automation task force, developed media planning & reporting templates for use in the Performance Dept • Built tender proposals… Show more • Coordinated project teams of 10+ in launching & optimizing ad campaigns across performance-oriented media sources (PPC, SEA, SMT, Marketplaces, CPA Affiliates, Mobile Targeted Ads)• Built lasting, trust-based relationships w/client business stakeholders• Drove KPI fulfillment & streamlined business processes within projects• As part ot the Business Automation task force, developed media planning & reporting templates for use in the Performance Dept • Built tender proposals, case studies; went on company podcasts to showcase best practices to the company ecosystem & beyond Show less

• In a client-facing role, developed digital marketing strategies to meet clients' business KPIs in sales / client acquisition / leads• Ensured quality full-cycle service delivery by coordinating Performance Marketing project teams• Helped build appropriate & transparent reporting / analytics / omnichannel attribution models in liaison w/ client CMOs• Coached & onboarded fellow Client Service Managers

• Created & maintained advertizing campaigns across PPC/CPM media sources e.g. Google/Facebook/VK/Yandex• Ensured clients' performance KPIs fulfillment & iterative scaling• Set up GTM/GA/etc pixels, wrote ad copy, dabbled in banner design/UX/UJ to drive conversion and improve engagement metrics