Anton Molodtsov Email & Phone Number

HEAD OF STRATEGY 14 years in advertising 8 years brand strategic planning 6 years in account management Saatchi&Saatchi / Leo Burnett / Adventa Lowe Lintas / McCann EricksonAREAS OF EXPERTISE: Strategic Planning Branding Integrated Marketing Communications Client management Propriety Research Founder of Creative internship Farm BRAND / CATEGORIES OF EXPERIENCE: Finance – Sberbank (Russia, EE / Turkey acquisitions), MasterCard, Telecom – MegaFon (Federal, Moscow), FMCG – Coca-Cola (Sparkling portfolio), Dirol Cadbury (chewing gum category), Nestle (Nescafe coffee portfolio), Purina (Pet food), Auto – GM (Opel, Chevrolet), Honda, Consumer Electronics – LG, Sochi 2014 – Olympic Marketing (Olympic Committee, Sberbank, Megafon), Beauty – L’Oreal, Airline – Aeroflot, Lufthansa, Retail – Svyaznoy, Azbuka Vkusa, CastoramaSHORT CAREER STORY A native Russian I started my advertising career as the industry emerged iate 90ies. I started at the Saatchi & Saatchi agency on P&G accounts, continuing at Leo Burnett for PMR, Carlsberg and others, moving in 2001 to ADV Group / McCann Erickson working there as the account leader for 5 years for a group of clients like Coca – Cola, JTI, MegaFon, Microsoft, then in 2006 taking the position of Head of Planning. Actively participated and contributed to all the key crucial businesses the agency both local like Megafon, Sberbank, Svyaznoy and internationals of Coca-Cola, GM, Nestle. My skills and expertise vary from FMCG to finance and telco, from growing existing clients to tender wins

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  Head Of Planning

  Mccann Erickson