Responsibilities:- Development and implementation of the Ozon Travel brand platform and communication strategy.- Establishment of an in-house creative team and launch of 360° marketing campaigns (TVC, OOH, Display, OLV, SMM, Influence, PPC, PMM)- Building the team structure, recruitment, and management of a team of 14 individuals- Integration of Ozon Travel into the Ozon ecosystem and increasing the share of air ticket sales from existing Ozon users- Annual media planning and budgetingAchievements:- 5 p. p. increase in brand Top of Mind due to extensive national advertising campaigns- 12 p.p. increase in sales share from Ozon customers within 6 months- 34% increase in monthly advertising revenue through effective execution of commercial special projects and optimization of in-house production processes

Responsibilities:- Development of communication strategy and tactics for promoting the Yandex Pro brand to drivers and couriers in Russia and the CIS- Creation of a retention strategy for drivers and launch of key retention projects to increase Supply Hours and LTV- Development of brand positioning (mission, identity, tone of voice, HR branding, etc.) and monitoring brand awareness metrics- Formulation of a strategy to attract potential drivers and couriers through content marketing and SMM- Monitoring key effectiveness metrics for the department, including ROI, LTV, CR, Driver Satisfaction, SH, MPH, NPS, BHT, GMV, and more- Effective media planning and budgeting with a budget of $5m annually.- Organization of A/B testing, target audience research, and prioritization of the product backlog- Establishment of the department and management of a team of 8 employeesAchievements:- 4 p.p. increase in Completion Rate (the number of completed orders to the number of created orders) in the service by reducing driver churn- 32% reduction in Defect Rate (the number of support requests to the number of trips) through the creation of an effective onboarding and training communication strategy for drivers and couriers- 2-fold increase in Open Rate of communications through the creation of new effective communication tools within the app, such as chats, stories, contextual prompts, etc- Growth in the share of online acquisition channels through the development of existing and creation of new effective communication channels (SMM, CRM, bloggers, website, landing pages, promotions, etc.)

Responsibilities:- Development of a full-cycle creative agency and digital production team (20+ people) within VK Group (mediapro.mail.ru)- Creation and monetization of new content marketing formatsAchievements:- 400% YoY increase in profit from advertising integrations and special projects sales- Development and implementation of a video content strategy for 8 Mail.ru brand editorial teams: Lady, Hi-Tech, Auto, Kids, Health, Pets, News, Real Estate (over 200 videos produced in the first year)

Responsibilities:- Creation and implementation of the video content development strategy under the GQ Russia brand and coordination of the video team's work (producer, cameraman, sound engineer, designer, editing director)Achievements:- 160% growth in subscribers on the GQ Russia YouTube channel- Production of over 90 editorial videos with a total reach of over 20,000,000