• Determining the business value of features, optimized user onboarding journey, which led to 50% conversion rate of free users to premium plans and 2x fold increase in ARPU.• Achieved a 3x increase in registration CR through owning the metrics-oriented roadmap, the product and experience strategy.• Determined customer pain points and represented their needs through customer feedback gathered from user interviews and data analysis, resulting in the development and implementation of a self-service product from scratch that increased engagement in personal accounts by 70%.• Collaborated with design, engineering, marketing, and operations teams to achieve a 25% reduction in customer support calls.• Led a successful Agile team to drive end-to-end product development, organizing work sequences and leading backlog grooming with other product teams, resulting in the execution of 60 A/B tests on landing pages, onboarding flows, and positioning.• Conducting market research and competitor analysis, implementing chats led to a 1.5x increase in CR from lead to sale.• Implemented OKRs with strong stakeholder management and communication skills, resulting in increased team focus and engagement.• Conducting in-depth data analysis of user data, made changes to the rating and listing of tutors, resulting in a 25% increase in selection CR.

• Increased the conversion rate of the landing pages from 3% to 7% by fixing the UX, delivering value, making tests of the payment and first screen screens.• Retained more than 5% of subscriber base by implementing reduce churn and created dynamic campaign to convert abandoned carts.• Implemented trigger marketing strategies to boost telegram channel subscribers from 6,000 to 6,420 within a month; resulting in an increase of 7%.