Lectured "Marketing in Blockchain" course for marketing leaders and entrepreneurs focusing on:- marketing strategy for tech startups in blockchain;- tools for market research and on-chain analytics, data-driven marketing;- best branding practices;- acquisition channels that work for crypto;- community as the driving force, community management;- building and managing a marketing team.Results:- Developed and conducted engaging marketing workshops combining classical and innovational practices, on-site and online;- Facilitated practical approach and teamwork in the learning process;- Trained over 100 students.

After joining the project on the MVP stage, I shaped product positioning and market fit based on on-chain market data and competition research, and developed and implemented the key aspects of go-to-market strategy with the marketing team:- market analysis;- product-market fit;- branding;- go-to-market strategy;- content marketing;- SEM.Results:B2C – 2 times increase in swap volume YoY;B2B – 1 widget integration, 4 white label products.

Built and managed an effective marketing team from scratch;Implemented end-to-end marketing and product analytics focused on ROMI and active user base growth;Established sustainable marketing business processes for efficient teamwork on:- lead generation and new client acquisition;- SEM;- brand awareness and brand image;- content and community management.Results:- 10x user base growth;- calculated ROMI for all marketing channels up to 10:1.

Led marketing and business activities of a fully decentralized project driven by the energy and the enthusiasm of a diverse multi-cultural community. This year was a fun and unbelievably valuable experience. For me, managing a community-driven project is always about finding order in chaos and aligning all sorts of forces and individuals to work for the same goal. That's what I've been doing here, and here's what I've got:- Built and fostered a strong and loyal community of 25+ K active users around the project, self-organized and driven by the core of brand evangelists and advocates;- Established the communication routine between the development team and the community based on regular publications, QnAs, and AMA sessions;- Organized collaborations with external influencers and opinion leaders in crypto and general tech space;- Developed and supported the marketing narrative of the brand in crypto media (PR publications);- Optimized user onboarding with education materials which increased onboarding conversion and product engagement;- Tested and tuned various performance channels to attract new users to the community and into the product: PPC, promo campaigns, banner ads etc.

Project management of Paymentx.io - cryptocurrency payroll service.Responsibilities:- product requirements management;- backlog prioritization;- sprint planning;- product documentation management.Results:Faced with limited resources and tight deadlines, we created a working MVP for cryptocurrency payroll on Bitcoin. The released product was extensively used for crypto payments inside the company.

- conducted competitor content and key messaging research;- developed and implemented effective content strategy aligned with Chrono.tech global marketing strategy and product go-to-market plans;- shaped and lead content marketing team;- established regular blog publications;- set up email newsletter;- employed content analytics services for content performance feedback.

Industrial and Energy Automation, PLC, SCADA

Summer internship