Aftersales Marketing Manager
Current• Responsibility for planning, reporting and targets achievement (Volkswagen, Volkswagen Commercial vehicles, Audi, SEAT, CUPRA); • Analysis of the market-relevant information, including constant monitoring of competitive environment;• Establishing marketing strategies, their realisation and measurement of the effectiveness;• Creation and execution of the monthly and annual marketing budgets; • Selection and cooperation with the marketing agencies; • Approving, analysing, counselling and controlling dealers and service partners marketing activities; • Preparation of the reports for the management and headquarters; • Direct communication with manufacturers regarding requests, targets and projects;• Organisation of sell in/sell out, seasonal campaigns in close cooperation with Sales and Aftersales departments;• Organisation of conferences, partnership events, exhibitions and presentations;• Maintenance of the brand sites and social media accounts (VW PKW, VW LKW, Audi, SEAT, CUPRA);• Community management (+ communication with subscribers);• Preparation of prospectuses, catalogues and POS materials;• Creation and work with text, graphic and video content;• Development of creatives for advertising campaigns;• Creation and maintenance of contacts with influencers, ambassadors & journalists.
