As Co-Founder and Creative Director I have been involved across thefull breadth of the business. from its conception to delivering a worldfirst product into a dynamic market. Driving robust businessdevelopment. Creating go-to-market and partnership strategies.Creation and visualization of the brand, Audience research andtargeting. Nurturing a global team. Spearheading AR/VR/XR/AIinitiatives.Achievements: + The launch of Pixel Threads - The world's most advanced Cloth Simulation Engine. In AR. On your phone. + The development (of a yet to be released) physical product featuring Nano Sensor embedded smart clothing. Responsibilities: + Sales and Marketing Strategy development and implementation. + Brand Creation, create, manage and guard brand voice, look/feel. + Business Development, client targeting, research and acquisition. + Product Development, App development and UX/UI building.+ Leadership, fostering a highly skilled team of individuals.

Freelance Creative Director, Commercial Director & Strategist working in a range of production houses, Creative Agencies and AR/VR start ups globally.Highlights Include: + Winner of ‘Best use of VR or AR’ award for an immersive experience onboard Land Rover BAR’s America's Cup race boat. + Creative Director on a world-wide experience for Uber and Manchester United campaign that achieved over 31m views, 1m+ engagements and reached over 89m fans globally.- Directing and Creative Directing content campaigns for Red Bull F1, Hugo Boss, Tag Heuer, Cricket Australia, Jaguar & Landover.- Leading a team creatively and directing a huge VR campaign for Manchester City football team.- AR campaigns for the NFL. & Much much more

Presented with an incredible opportunity to re-launch/re-brand a much loved Aussie owned company from the ground up, while also establishing and running an all new in house creative/content agency…what else was I supposed to say… Hell Yes! So I went client side! At Catch I was the Creative/Content Director. My role was incredibly varied and I was heavily involved in all aspects of the Catch’s Marketing functions: Rebranding the Catch brand - new content, new creative, new look, new feel, new tone.Marketing/Digital Strategy including launching new social channels, long term content strategy and launching new platforms. Full end to end Creative - which included anything from national campaigns, real world activations, giant competitions to social media content. Leading a content team - Mentoring, teaching, developing a growing team of multi skilled creatives. Developing content & wide ranging marketing strategies for all social channels and above and below the line content. . The results: Record sales! An uplift in brand recognition. A number of exciting first for the business. Significant upticks in key metrics and followers on all social channels… and so much more.

At Cubhouse I was charged with leading and mentoring a team of producers, editors, designers, copywriters and social creatives. From TVC’s, branded content, social strategy, OOH, product design and rebrands...every day was different. My main KPI’s were to scale and grow in house production, introduce new, and evolve existing internal processes, increase production capability and create an environment that fosters and delivers high level in house creative. Working with internal and external stakeholders on product re brands, integrated marketing and social media campaigns. I delivered key projects for brands like Stella Artios, Pure Blonde, Great Northern and Carlton Draught. Achievements: + Successfully winning and delivering the two biggest campaigns in the agency's history. + Introducing a series of new internal processes to help scale and drive efficiency. Responsibilities: + Team Leadership and Mentoring+ Process Development+ Lead Creative in all areas of business operations+ Championing brand evolution and overseeing all video production

Jaunt VR is one of the biggest names globally when it comes to 360, VR and AR. I led Jaunt London’s creative department and oversaw creative output and managed delivery teams.I was tasked with leveraging skill-sets across teams to execute concepts under the mantra of ‘experience is everything’, delivering high quality and high performing content - often through mixing established media models and platforms.Achievements: Team won the ‘Best use of VR or AR’ award for an immersive experience on-board Landrover BAR’s Americas Cup race boat. Creative Director on a world-wide campaign for Uber and Man United campaign that achieved over 31m views, 1m+ engagements and reached over 89m fans globally.Responsibilities +Creative Director - AR/VR/XR content+Team Leader - Designers, Editors, Camera Operators, Developers and Producers+Commercial/Post Director

Wing is a blisteringly fast paced advertising agency specializing in high end video content,strategy and creative. We created content for brands like McLaren, Land Rover, Land Rover BAR, Coke, Betfair, Paddy Power and many more. From initial creative and through the entire production process I was charged to set the standard for the quality of work delivered. I ensured the content created was designed to drive brand growth and consumer loyalty. The resulting output effectively generated millions of views and our campaigns that have won both recognition and awards.Responsibilities:+ Creative Lead for multi platform video creative+ Content Strategy for brand campaigns.+ Director/Post Director+ Client Management and Business DevelopmentAchievements: + Team award for BTS’ best sports sponsorship of the year. + Award - Best use of VR - Land Rover BAR Sailing

Born of the Mist is a boutique advertising and 360 video contentcompany. As Co–Director my main duties were creating 360 content for clients but more importantly as a young agency I was charged with client acquisition and worked proactively to identify opportunities to grow the business.Responsibilities+ Market research and Client acquisition+ Creative Lead on all VR projects+ Branding and Strategy

At Shine I helped establish and run the new production arm for this hugely successful advertising agency. In charge of all in-house production of video content I oversaw and ensured successful delivery of brand vision, from conceptualization of ideas, to production, through to the final product. Achievements: Collaborated on the world’s first Becks Playable Music poster, which went on to receive multiple awards.Influential projects for international brands like Hyundai, Becks, Smirnoff and GE.Responsibilities:+ Lead Video Content Creator+ Head of Production overseeing the establishment of the Shine Production Department+ Campaign Creation and Management+ Pitch Development

TVNZ Blacksand is an in house agency and production company within New Zealand's largest and most successful broadcaster. This small team was charged to attract and produce content or external clients and create new revenue streams for the company. Working closely with the Marketing, Sales and Trade departments, we produced a range of creative solutions and presented a variety of multi platform content initiatives and sponsorship opportunities,Responsibilities: + Creative Solutions - Hands on idea generation, scripting, directing, editing and design role across numerous multi-platform campaigns such as The Mix, Spark, Made to Match. + Content Creation - Conceptualized content ideas and strategies to pitch and produce for external clients. + Sponsorship - Researched and created opportunities within TVNZ's programming schedule to create sponsorship links between the TV shows and external brands. This included working closely with sales teams to generate leads and produce creative to attract new clients. Sponsorship included working with companies like McDonald's, KFC, Doritos and Elvive. + Content Opportunities - Received Briefs and respond with strategically driven creative for multiple platforms. Conceptualizing ideas that created long term content partnerships. Clients included Spark, Smirnoff, Jose Quervo and Sony PlayStation. AchievementsMultiple Promax International awards

At TVNZ my initial role was as a Promo Producer, creating on air content and creative for up to 9 different on air and digital channels. During my time here I launched numerous shows into the market and won numerous awards for a range of creative work. Responsibilities:+Promo Production - Produced Promos for a variety of international and local shows. In this role I performed many duties including: idea conception, script writing, editing, directing voice over artists, Art Directing 3D and creating a range of content for on air and online + Promo Director - Directorial responsibility for numerous promos, launches and channel idents including the Rugby World Cup and the unique world first youth channel U TV. + Idents and Branding - Created Idents and worked with Creative Directors to establish new looks and brand messaging for new and current channels.

New Zealand's largest and most successful television production company. Warner Brothers create scripted and reality shows for intentional and national distributors and audiences. Responsibilities: + Promo Producer - Directed, Edited and Scripted promos and short TV segments for Food TV and the Living Channel.+ Offline Editor - Edited local and international TV Shows for broadcasters like Animal Planet, Nine Network and TV One and TV2. + Director - Food TV and Living Channel shoots for extra content and TV show scenes.